I'm glad they are making the Ranger but it's a segment I'm not particularly fond of because it's just way too small for a BOF vehicle and doesn't offer a significant price or fuel economy advantage to overcome reduced utility. I get a little suspicious of vehicle segments that don't offer clear quantitative advantages, but sales are ultimately what matters, I just hope they can sustain them. I think Ford is doing the right thing by making the Bronco a key part of production sustainability. I think a big reason for GM's success is related to heavy Incentive spending and cheap prices which explains why they've fluctuated so much. I estimate Ford will probably settle in the 8,000 units a month range but might be a blockbuster initially because of pent-up demand (although they tend to make pricing unappealing for awhile at launch to take advantage of interest).