The reality is that Wrangler is a vehicle that people like to buy even if the rarely if ever go off road.
There’s nothing wrong with buying more vehicle capability than you need, that’s how automakers make a lot of profit.
ln that sort of role, Bronco’s better on road suspension is going play well to those buyers and to many buyers, it’s probably a better mix of abilities for your average buyer who occasionally goes off-road or only does moderate level off-road work.