Ironically, the Mach E turned out to be a competitor to the Tesla E, so I give Farley and his vision full marks for that. The big issue I have is that they didn’t correct the need for electrified C2s, their best thought was to see if they could access VW’s MEB and use Ford top hats. Ginning up a deal while discussing other supply deals that brought home home the equivalent of “magic beans” for Hackett who then called it a Job Done moment.
Absolutely and great point btw, this is all about perception of the business and how to handle transition. Like their competition, I’m sure Ford thought that Electrics are easy, all we have to do is change the power train, add a battery and boom baby, profits keep coming.
Now that Ford has seen how Tesla uses Idra’s Gigacastings presses to reduce complex stamped and welded parts to a casting produced every 90 seconds, you can bet their manufacturing will need to embrace that or go to skate board/true chassis. The fact that Ford is not competing directly with Tesla gives it time to get ready…….one thing though, where will Tesla be by 2027?