Here are the U.S. sales figures for Lincoln Motor Car Company (thank you jpd80 for the 2022 total). In the past 6 years, it achieved a YOY increase only once, from 2018 to 2019.
2022: 83,486
2021: 86,929
2020: 105,410
2019: 112,204
2018: 103,587
2017: 111,159
Here are the China sales numbers. China became Lincoln's largest market in 2021. 2022 sales numbers for China aren't yet available, but they should exceed Lincoln sales in the U.S. market.
2022: (not available yet)
2021: 87,953
2020: 39,185
2019: 46,629
2018: 55,315
2017: 54,124
In terms of brand perception, it is quite good in China, less so in the U.S. Lincoln's initiatives in both markets for "electrifying its entire portfolio of vehicles by the end of the decade" should improve consumer perception of the Lincoln brand. Details on some of those initiatives were mentioned in this press release from June 2021. Lincoln Accelerates Brand Transformation; Plans to Deliver a Full Portfolio of Connected and Electrified Vehicles by 2030 | Lincoln Media Center