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I know looks are subjective...but to me theres just WAY toom much going on in teh way of too many colours, same can be said of the Limited Heritage interior...holy smokes batman....dont get me started on teh Bronco Sport with the rainbow on the sides...Who the hell signs off on those disasters ? the same guy that choreographed the Paris Olympics opening ceremony? same for the Freewheeling package....yikes...may be just me, but I totally prefer understated...no need for 4 or more exterior colors on one sole model ( or in the Limited Heritages case 5 or 6 interior colors )... total overkill

Toyota thinks Global. That's why they are strong globally. Toyota for example has a full range of vehicles from tiny city cars to a full-size truck. They have a vehicle that fits the needs of most if not all regions. Ford's thinking is more North American-centric. Ford is killing B-segment and C-segment cars/ crossovers models left and right, but these segments are the biggest in majority of the markets outside the USA and Canada (the rest of the world is big). In reality, the C-segment is popular in the USA too. Aside from the full-size pickups, compact SUVs like the Rav4 and CR-V occupy the top spots. In another thread, I posted that the Rav4 in 2023 outsold the Escape, Bronco Sport and Maverick combined in the US. Aside from that, the Rav4 also happens to be sold in more markets around the world than the Escape/Kuga. Think about the development cost of the Rav4 that's selling in much larger numbers than Ford's Escape/Kuga, Bronco Sport and Maverick globally. Toyota and Hyundai offset the lower profit per unit by selling more vehicles globally. They can sell Corollas and Rav4s in more markets globally than Ford's F150 which is mainly a USA-Canada volume model (the F150 is marketed as a niche/ lower volume premium model in the select export markets that get it).

I'd argue well thought out got to have it factor endures. Still love my maverick hybrid over 2 years later. Unless it becomes an absolute dumpster fire to own, which doesn't seem likely based on the data we have, I'm still gonna love it in 5-10 years. The cybertruck's wow factor wore off quickly because it's not a well designed vehicle. It's not a good practical truck, it's not a good ev. The only good thing it has going for it was the wild exterior. But they took too long to release it. The racial and bold feel wore off, and once it did, all you were left with was an ugly, poorly engineered truck. If your got to have it factor comes from stupid gimmicks, it's gonna get old fast. If it comes from having a good design and features, it'll appeal to people for years to come.

Don't forget the five recalls.

YTD sales for Escape is 17% greater than BS. Doesn't that make the Escape sales all the more remarkable given that it competes in a hyper competitive segment and the BS has no direct competition? Even though the Escape is more boring (arguably) than the BS, they are selling better than the BS in a tough market segment. With the Escape's 2023 refresh sales improved significantly. I think there are additional things that could be done to further improve Escape sales that would not require great amounts of investment from Ford. For me, the "boring car" thing is being overplayed. I go by the "look back" factor. When I park my blob and walk away I look over my should to look at it again because I really like it. There are lots of customers where function is valued over form. They don't seek attention and could care less about making a statement.

kinda generic and boring looking. At least the Original was a bit more creative looks wise.

I think that goes against the Bronco ethos though. If you restyled it (closer to Maverick) and make it a different name, that'd make more sense, even if I think it's good to have an Escape target a different crowd of the c-segment. I'd do this: Bronco Sport Max - keep BS as-is, with a lengthening - add the same 8" from Escape - this targets the segment mentioned above of buyers that need some more room but prefer the more rugged BS styling "Escape" (whether retaining the name or a new one) - keep it more "swoopy", but push the envelope more design-wise rather than as generic as can be. While this product may be cool, it's not going to sell much.....both because its market will be limited, and I'm sure Ford will charge more than Mustang for it. A cab-over design would be far more than controversial. While I understand the practical aspects of it (allows for a longer bed with the same cab/footprint, etc), I'm skeptical that'd be a good move, as we're seeing how bizarre products like Cybertruck are doing - and in that segment/pricepoint, you're not necessarily targeting the "gotta have it" crowd.

They do because of how bad they look.

2025 Bronco Order Guide View File 2025 Bronco Order Guide LATE AVAILABILITY – Subject to Change ● Base series Submitter ice-capades Submitted 10/15/2024 Category Bronco  

Not sure why they'd need to drop the trim on the 4-door. I'd imagine 2-door sales were small (dividing up an already smaller percentage of sales into all the trims seems excessive). 2-door buyers are probably happy to finally get a special edition of some sort.