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If buyers wanted 100% EVs they wouldn't have needed laws to mandate them. Typical government thinking they can force something that isn't technically or economically viable to realize a political agenda.

My Mustang is in there!

Oakville should be making Nautilus, Corsair and a C2 based Edge with hybrid powertrains right now.

It finally arrived and no tariffs. 0-60 4.0 secs. Couldn’t be happier!

Busy starting programs to cancel them right before they launch

https://www.wsbtv.com/news/local/ford-ordered-pay-25b-georgia-family-after-couple-killed-rollover-crash/ZWPLZ3UO35G5LLLTK5OSOR6HMA/?utm_campaign=trueAnthem_manual&utm_medium=trueAnthem&utm_source=facebook&fbclid=IwZXh0bgNhZW0CMTEAAR3U-M8ODUSY2NUwEB-Ztqq2BpcbTc4TJB0S_Qu-7VDTK1U1G18_1LVPkoc_aem_Cmxym6asJdX85o6r9IZAxQ# Jury orders Ford to pay 2.5B to family of a couple who wrecked their 2015 F250 resulting in death from the roof collapsing. They left the road and hit a drainage culvert launching the vehicle 81 feet in the air. Nothing short of a roll cage would have helped in that case. This is almost as stupid as the award for the Explorer guy driving drunk with no seatbelts leaving the road, overcorrecting and rolling it, being ejected and killed. They argued Ford should have used safety glass which would have kept him inside the vehicle. We desperately need tort reform. These verdicts and awards are outrageous.

Hi. Actual electrician here. This in no way stupid. The code exists for a reason, and believe me I’m a big less regulations are better kind of guy. Even if it’s a 30 amp charger there’s still a lot to consider when deciding on wire size and length, whether or not to you want to backfeed to the panel in the event of a power outage and in that case if you do a transfer switch will be required by the utility (and code, it’s treated similar to a generator). This is not something the average DIY hack should ever consider doing.

Coulda woulda shoulda. Just build something already, or at least show some prototypes.

Ugh. You can’t dictate quality. Quality is the result of processes in all areas of design and engineering and manufacturing being quality focused and which are constantly tweaked based on root cause analysis and implementing irreversible corrective actions. And tying compensation to meeting those goals.

Most of what he says is posturing or negotiating and doesn’t mean it will happen. He’ll use those threats to get something else, I agree with dumping the tax credit, it’s no longer needed.

I think this post lays the situation out very nicely. We have a lot of Ford apologists on this site and I used to be more sympathetic to their issues, but trying to justify the current state of affairs is simply ridiculous. And to be clear, I want Ford to succeed. There is a lot of talk about profitability, what is enough, does it justify maintaining a product, etc., but profit is profit whether it is 3% or 10%. A three percenter can make more money if it substantially outsells a 10 percenter, so to me this isn’t a sufficient justification to dump products. It is well documented on this site why Ford’s sales number decline on various models. It is self inflicted. Then theres talk of lack of sufficient development resources to maintain a full line of vehicles. Let’s face it, the F series does not change so substantially from generation to generation that they consume all of the resources. As an owner and enthusiast, I know they don’t. You can call something all new but it doesn’t mean every part number is new. Each product category should have been able to support itself and if you need more people you hire them because your product should be able to sustain itself. The bottom line for me is it is a management issue. Perhaps the Ford family is partly responsible for the situation due to their overall control of the company, but it isn’t clear to me they won’t listen to the CEO. Mulally appears to me to be the last CEO that knew what the hell he was doing, and it did appear the Ford family listened to him at the time. I highly doubt Farley has no influence, because the direction of the company seems to be consistent with his beliefs. If Toyota can be a full line global manufacturer and be profitable, there is no excuse why Ford could not do the same, especially when they were one. In my observations over the years, when companies shrink, they tend to eventually disappear or get bought out. In one of the other threads, somebody mentioned Henry Ford would be rolling over in his grave, and I agree. I don’t think Henry Ford wanted his company to be a boutique manufacturer, limited in scope. It seemed he wanted to bring vehicles to everyone.

Us trying to figure out Ford's plan: Meanwhile......Ford trying to figure out their own plan.......

Certain posters on this very forum came after me for saying that very thing 2 years ago.

Hopefully they bought the extended warranty. If not, Granger Ford can help with a discounted plan!

Finally had a chance to give it a wash and get a few photos. She ain't perfect but that was to be expected of a 36 year old car with 62k miles. It has its fair share of little door dings and dimples, the hood needs an adjustment or possibly a hinge replacement, one piece of trim on the pass side front fender needs replaced (I already have the replacement part), etc. The interior is okay but, again, not perfect. A trim piece on the inside of the driver's door needs new clips, the review mirror needs re-glued to the windshield bracket, the driver's seat shows some wear, etc. Mostly minor stuff but not as quite nice as I had hoped. Just needs some TLC. Seems to run fine and not much signs of rust. The underside was given an oil bath by the previous owner and that needs cleaned up with degreaser as well. I am actually surprised by the amount of used parts that are still available for these.

The plan was and I believe still is to begin importing the Corsair from China starting with MY27. This was/is only supposed to last 3 MYs or until the end of the decade. Tariffs have definitely changed things but I believe they are still moving forward with importing the Corsair from China. There hasn’t been much noise about this because it’s probably the most unpopular decision that’s been made since importing the Nautilus from China. Lincoln’s future is definitely very fuzzy right now but a new product roadmap is being mapped out. The brand is not going anywhere.

C2 is a good architecture. Ford could actually build a new gen Escape if they wanted to. Something less blob-like, maybe even roomier since they no longer have the mid-size Edge in North America or anywhere outside China. Toyota is launching a new gen Rav4 which is supposedly built on an updated TNGA platform. It will stick to its boxy design language, something as it turns out is what compact crossover SUV buyers prefer. Ford really should just make a C2-based next gen Escape that's more like a junior Explorer like in the past instead of something that looks like a bloated hatchback car. The reality is Ford still needs its ICE-hybrids. Like the Rav4, the Escape can be sold globally. Outside North America, it would definitely help Ford in Asia-Pacific and Europe.

LOL, he's on his second term so he's done regardless.

Don't cancel most of your core product in the region. I'll take $5 million now for my consulting fee.

I’m ok with this. The federal government has already spent waaaay too much on charging infrastructure with nothing to show for it. Leave it to the states and/or the private sector. Tesla has already proven they’re way more effective at it than the government.

Merry Christmas/Happy Holidays!

It’s one thing to kill a commodity product and replace it with something better like replacing fusion with Maverick and Bronco sport or replacing focus with Ranger/bronco. Replacing Edge and Nautilus with 3 row EVs was stupid. Replacing Escape and Corsair with CE1 while BOC sits empty for 2 more years seems really stupid.

For the love of God, in the interim, offer a hybrid in everything.

When your entire business is based around selling EV credits and not the cars themselves, that’s not surprising at all…

https://insideevs.com/news/767532/ford-ev-reveal-model-t-moment-august-11/ I'm pretty excited, hopefully they didn't botch the styling, that's gonna be the biggest deal for me.

Oof that just fucking ugly lol

You know who knows the ROI potential and ROI of other potential products? Ford. So if they’ve decided to go ahead with it there are good reasons. We’ve already discussed ad nauseum the reasons why a 4 door Mustang makes sense: offsets the coupe for CAFE purposes. Utilizes spare factory capacity. Utilizes existing platform and powertrains and styling elements. Furthers the Mustang sub brand, It’s by far the cheapest new vehicle to create. There is a void in the market. It literally makes no sense to build anything else RIGHT NOW. Things were different in the past.

It’s happening 😄 S650 based

Well, we pulled trigger over the weekend. I've been drooling over the Bronco since it came out, and this weekend, we were finally able to pull the trigger on one. I wanted to order one, but missed the boat for a V6 2-door (I don't want a Stroppe edition), so I've been looking pretty regularly the past couple months and had my eye on one at the dealer an hour away. Well, the rebates were good($3500...went up $1k on Thursday, the day I called about it), and the deal was decent, so we went to look. We brought it home for the night and my wife drove it home because she doesn't like driving my truck (I wasn't about to leave it at the dealership). Well, that was a mistake, because now, instead of buying me a Bronco, apparently I've bought her a Bronco that I get to drive sometimes. LOL. Now we've got two horses in the stable, and my Super Duty has been pushed to the basement garage to be relegated to trailer-towing duty. First mod will be mud flaps (ordered before we even signed the papers lol). We've got a 1/4 mile gravel driveway, and this thing throws rocks like crazy! It's already got rock chips with just over 200 miles on it. So, we just drive through the field instead of down the driveway until the mud flaps arrive.

The Ford Motor Company factually owns the trademark COBRA for all automobiles and has since 1963. Moreover, Ford also owns the Cobra emblem and any iteration of. Shelby has zero ownership in COBRA. Ford licenses Shelby to use the COBRA mark on roadster models only -. Aside from using the COBRA mark on the roadster, Shelby cannot use the COBRA marks on goods / merchandise. While I was at Shelby, Ford made us discontinue all usage of the COBRA mark on apparel, drinking glasses, etc. Ford also owns the "tiffany" emblem, which was used on the side fenders of the 2007-2014 GT500s. Shelby was only allowed to use that logo provided it appeared with the "Shelby" or "GT500" mark. On the other hand, Ford could not use the "Shelby" or "GT500" mark with the tiffany snake logo with paying Shelby licensing fees. The only snake logo, which Ford didn't really didn't contest was the one used on the 1969 Shelby Mustang GTs - internally, at Shelby we called this logo the "Drunk" or "Twisted" snake (photo below). Ironically, Shelby didn't have anything to do with the 1969 model year. As a side note, Ford does not own the GT350, GT500 or GT500KR "King of the Road" marks.

A couple of things to keep in mind / for the record facts for the thread... A lot has been said about how FoE and I agree with a lot of points but FoE is already a lost cause. Farley has mortally wounded the business so Ford needs to move on. There are still markets/segments where Ford can compete with Toyota and Hyundai but Ford today has also some limitations. FoE is no longer capable of designing competitive small vehicles. I think there isn't much debate about this. I'd like to be proven wrong but Farley has hallowed out FoE with the intention to shut down all vehicle production there. Ford's plan to revive FoE consist of rebadged Renaults... There won't be a follow up to B2 and C2 from FoE because the engineering talent and resources that designed those platform are no longer there. Ford China has emerged as the new center for vehicle engineering. Look at the products that were engineered there: Mondeo/Z, Edge/Nautilus, Bronco EV/EREV, Equator, Territory, Dadao... If there is going to be a C3 platform, it will probably be fully engineered in China. Ford US is the engineering center of fullsize truck, and the skunkworks UEV program. Fate of current C2 products (Bronco Sport and Maverick) is really unclear. Jury is still out on UEV and no one can really fault Ford's execution on F-Series... it pays for the whole company. Ford Australia is the engineering center for T6 and these guys are wizards... they have done so much with so little. T6.2 is the kind of engineering that other car companies excel at but historically the rest of the Ford was totally unable to execute - keep what works and add incremental value to improve and modernize the platform. They demonstrated previously also how good they were by keeping the Falcon competitive for as long as they did and I'm really glad they got to work on a global vehicle platform like T6. Ford would be wise to add more products/volumes on T6... I think it will be great to add a Lincoln SUV. Ford Otosan is the engineering center for Transit. This is Ford's hidden cash cow. Ford has strong position in the van business in all three major markets it operates in: North America, Europe, and China. If I'm Farley, I would be pouring more resources into this business and build a stronger moat around it, and use it to expand/re-enter the markets that Ford has had trouble competing with passenger vehicles. Places like South America and Southeast Asia.

I have always maintained that capitalistic market forces will improve any EV offering better than all the Government mandates would. It would also weed out the crap that is being foisted onto the market place under the guise of "compliance sales".

https://www.motortrend.com/news/ford-maverick-2026-truck-of-the-year “Are pickup trucks becoming caricatures of their former selves? They seem to grow larger and heavier with each successive redesign to the point where staircase tailgates are needed just to load them. Swimming against this tsunami is the wee Ford Maverick, a pickup that allows normal-sized human adults to reach in over the side rail and grab items off the bed floor without even standing on tippy-toes. The climb into the bed is manageable without steps, and many tailgate partiers may find their feet resting comfortably on the ground. Revolutionary.”

Investors care about bottom line profit not so much where it comes from with the exception of diversification. There is no reason to believe making new more affordable vehicles would compromise profitability of other vehicles to the point that it's a net loss. But to answer your other question affordable doesn't mean cheap - these won't be the absolute cheapest vehicle but would still be in the lower tier of pricing. Think previous Focus not Nissan Versa. This, combined with lower costs (remember ce1 brings a completely different design and manufacturing process) should allow Ford to still turn a healthy profit as opposed to the previous situation where they were only good for CAFE compliance. This also represents an opportunity for revenue growth. It's not going to displace higher profit sales - those sales are already going to Hyundai, Nissan and Toyota already. What you see as corporate greed with automakers dropping small cars is the direct result of too stringent CAFE rules - the opposite of what was intended. Tariffs are only there to ensure a level playing field. Trump offered to drop ours if they drop theirs. Why should we allow other countries to put our producers at a disadvantage with tariffs while we let them export here for free? And we've already seen commitments for moving production to the US in response.

In 6 months they’ll remove half the lights, followed by the coffee machines then the water fountains.

In related news, Ford is suing Toyota for stealing its product plan.

Sounds like he has an ax to grind. I'm not even going to click any of the links. Articles like these are why nobody wants to believe the news anymore.

No. No. No. No. I saw that a few days ago and knew someone would post it. That article is one of the worst written pieces of clickbait I’ve ever seen. For one, the headline shows a CLEAR bias which should raise all kinds of red flags. Second, Ford has said from the start it’s a temporary pause to get through the aluminum shortage situation. The guy that wrote that should never be allowed to have anything of his to be published by any reputable publication ever again.

Ford’s vehicle planning needs a reboot—Can it win back consumer trust? https://share.google/K5GEGpHOYkBsmunPh I can’t disagree with anything said in this article. I’ve personally lost some faith in Ford. There has not been much to get excited about for the last few years. I personally don’t have much interest at this time in EVs, so other than from a strategic perspective, CE1 doesn’t excite me. I obviously love their trucks but they aren’t giving me much product to consider. I’m just tired of having so little to talk about on this forum other than recalls, decontenting, and delayed refreshes/redesigns. Theres virtually nothing coming for nearly two years. Ford has elevated their participation in various forms of racing, which is cool, and can enhance their vehicle development, but doesn’t lead to many new vehicles to buy. I sure hope they have something coming to be pleasantly surprised about.

The real question is what the hell is wrong with the 1 guy?

No you don’t. 😂😂😂

I noticed the other day that my dryer is powered by Ford 😛

It means they don't have any products on the horizon, but they want to still act like they're doing something....

I hate today

The money will just plug the hole dug by the losses from the last couple of years. Not enough to invest in new products. Ford has no future passenger car product strategy for Europe. Focus is ending production this year and Kuga next year. After that, Ford Europe will only sell Puma and MEB Explorer/Capri plus imported Mustang. That's not sustainable. Whatever Farley has in mind, he needs to commit to it soon.

I remember when Ford discontinued the Fiesta in Europe, there was a report showing that the subcompact segment didn't shrink, Ford just lost sales to rival brands who didn't abandon the popular segment in Europe. In 2024, the RAV4 (475,193 units) outsold the F150 (460,915 units) in the US, the full-size truck's primary market. It's also interesting to point out that there are 3 sedans in the top 10. Half the vehicles are compact (C-segment) models. -Forbes Mr. Farley is great when it comes to Iconic models like the Mustang, Bronco, & F150, not so good when it comes to keeping mainstream models competitive. Many discontinued models used to be global models. So far, it's been a case of "the competition is beating us, let's just quit, abandon the segment and tell people the segment is dead".

Before we give the CE1 team any trophies, let's see the results first. No doubt, the "book of knowledge" may not be the most efficient way to do things, but those lessons were learned over time and fine-tuned. Look at how many people were happy with the Mavericks' speed of development, yet look at the recall history of the first 3 years. HRG

To be fair, that was from August.....Ford's plan has likely changed at least 3 times since then lol.