I see a lot of F-150s like that near me as well.
I like it a lot, and for those of you that have read above, I've changed my mind about the taillights after seeing more pictures, I think they look fine.
You all are commenting on the large amounts of chrome on the Platinum ediditon (or maybe your mean other versions), but there really isn't too much chrome on the truck....the grille and tailgate are some sort of satin aluminum finish (I believe), the chrome I see is the wheels, lower door trim, taillights, and headlights. Other than that theres not much else chrome.