The $7500 is only in certain markets like Chicago (not in mine) and includes a bunch of hoops that really only bring it down to $3500. For instance, this deal was intended only for only the XLT model with the Chrome Synch Tow package and a million other hoops. They give you an extra thousand off for XLT SCT, but the package will cost you an extra $1060 so you aren't saving anything in the end. End result? $3500. And I don't think too many fleets are buying XLT F150's with chrome packages for $2060 to save $1000.
Best I can do in my area is $5500 but like the example above it is really only $2500 customer cash + $1000 Bonus cash = total $3500.
For the full $5500 they include an extra thousand if I have a tradein but I don't consider that any extra as I have to accept the tradein price and they can just mark down the tradein an extra $1000 to if they want to, and there is an extra $1000 if I finance through Ford but like D said only if I quality and at who knows what rate.
I'm not in the military and not in the police so no savings there. Upfit assistance - you have to be a commercial business and put $1200 worth of commercial stuff (salt spreaders, graphics, etc) on your truck - the average person does not do that.
So in conclusion the "massive" incentives are really only $3500. and I know you can spend a lot more on F-series trucks than Tundras so the extra thousand in rebates is meaningless. Jason, you have failed.