What is not figured in these reports is the number of trucks used in business. These trucks get abused to no end. Ford sells more trucks to business than Toyota sells trucks period. Keeping reliability basically even between the two sounds like a pretty good accomplishment.
I have tried to find an article I read several years ago that discussed this topic and how it affects resale value numbers. I have worked in construction my whole life, and I can count the number of Toyota "work" trucks I've seen on job sites on one hand. I'll pass 10 of the Big 3 trucks, with company names on them, on my way to work in the morning.