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Thank you for this information. Yes, a showroom like the one shown above would certainly appeal to people looking for luxury automobiles.

Yes, I understand. Just wanted to post my experience and let Lincoln management know (which they probably already do) that the separate building/location for Lincoln products is the best course for the brand if they want to attract more 'higher end' customers.

I wanted to post about my recent purchase experience of my 2019 Lincoln Nautilus. For a little background, I have owned Acura's, Infiniti's, and BMW's in the past, so I have experienced the sales process at these brands. My Lincoln experience was as pleasant as the people working at the dealership could make it (meaning they were friendly, quick to respond, and respectful of my time), but they could not make up for the environment in which I was purchasing. The dealership was a Ford/Lincoln brand without a separate area for Lincoln. My salesman and sales manager were also not specific to Lincoln. As I sat at the glass desk of my salesperson out on the open sales floor filling out my credit application, I could not help but feel as though I was purchasing a car from any dealership. Although the price of my vehicle was north of $50k, my 'experience' was not different than the person purchasing a Ford Fiesta. I have read the comments about Ford requiring Lincoln dealers to have a standalone building. My recent purchase experience would say that this should be a requirement if Lincoln wants to increase its perception as a luxury brand. I simply cannot compare my Lincoln purchase experience to those I have had at Acura, Infiniti, and BMW. I also would not recommend to my friends to visit the Lincoln dealer I purchased from as they would probably be turned off by the experience (yes I hate to admit that many of my friends are snobs). On the other hand, the customer service I have received through the Lincoln Concierge has been beyond expectations. I cannot say enough good things about the people I have dealt with through their toll free line. They have been extremely helpful with questions I have had about the vehicle, and they have followed up with me to ensure I was satisfied. One other item to note, what turned me on to look at Lincoln for this purchase as an exhibit that Lincoln had at a local town festival. They had a Lincoln Aviator on display, and my wife and I were impressed with the overall look and feel of the interior. It was shortly after this festival that I went to a local Lincoln dealer and ended up purchasing the Nautilus. ( I added this note so you are aware that your marketing promotions are working - at least in my case!). So overall a mixed message from Lincoln - great people at the dealership, even better people/response from the Lincoln Concierge, but a non-luxury dealer experience. The car still has less than 1,000 miles on it, so time will tell if Lincoln can live up to the quality expectations I have for a $50k+ vehicle. Just wanted to share my experience with any Lincoln management that might read this forum. Thanks for taking the time to listen.