DonStu

The more I read about this vehicle the more I am justified in my decision to wait and order a 2021

Been around the dealership world for a long time. The least profitable part of any dealership is new car sales. Luxury brands like Lincoln don't move enough to make any money. They rely on the used car lot (high margins) and the service department (super high margins), If Lincoln demands separate showrooms but allows joint service then the "real" experience will be close to the same. IMO, standalone Lincoln dealers will only work in decent sized urban areas and they will have to step up their game compared to these anecdotes. My last several buying experiences have all been GM (none of the Cadillac) and they have all been very pleasant. The lone exception was the most recent attempt at a Buick/GMC dealer that tried to play games and I walked out.

I didn't know the XT6 existed until I started watching Aviator videos on YouTube and the algorithm started recommending videos for the new Cadillac. I believe Lincoln has outspent Cadillac advertising these new models but as someone mentioned the ice fishing commercial is memorable for the whistling but not necessarily the vehicle.

I should also add I am very curious to see what the new Escalade and GMC Yukon Denali offer. Although when I put her in a Navigator at the Lincoln dealer she made school bus comparisons (it was the elongated version). She didn't drive it so I think it was mostly the climb in height.

Wife and I are in the market for an upscale 3 row SUV and even though I am a life long GM guy the XT6 and Buick Enclave are too mini-van like for me. The Aviator is gorgeous and a perfect fit for our needs. We looked at at the car show and even went and test drove one. She is on board and excited. The quality horror stories have me spooked. Since we are not in desperate need I am probably going to wait for a '21 or a very late model '20. I am evidence of your supposition.