Broncofan7

That's a great analysis. From what I understand, the Maverick should go after a different audience, especially if some of the rumors on lower price prove to be true (and the SC's pricing). I like Ford's approach better because it still has the Ranger for more power and capability right above Maverick as well.

Interesting specs but I think Ford will come in with the Maverick and "win" in sales and capability.

I'm not sure that I'd want too many additional sub-brands from Ford. I think additions to the Bronco and Mustang sub-brands (like a Bronco truck, Bronco Max, and Mustang sedan) should and mostly will come.

Success of Mustang and Bronco Sub-Brands Means More Spin-Offs to Come (motortrend.com)

Great to see such investment in Bronco. Hope to see the Warthog and potential pickup news soon. And maybe a Bronco Max.

Interesting thought process on the part of Ford here. I would imagine that it might eventually make its way into the Bronco/Ranger as well, at least in some form,

The Next Ford F-150 May Use a Twin-Turbo Inline-Six With F1-Inspired Pre-Chamber Ignition (thedrive.com)

2022 Ford Maverick Base Spied With All The Entry-Level Features (fordauthority.com)

I think that this 6.8l engine will be a direct competitor to the 392. Though, in addition to being in the F-150 and Mustang, I want it in the Bronco as well. Could this technology eventually come into play here: Future Ford F-150 Might Add Maserati-Like Prechamber Ignition Tech (automobilemag.com)

Ford Bronco Reservations Are Converting To Sales At Over 65 Percent (motor1.com)

Here's The Unclad 2022 Ford Maverick, Putting On Its Best Face For The Cameras (Updated) - The Fast Lane Truck (tfltruck.com)

Funnily enough, I saw two Excursions and was thinking the same thing. I'd imagine the market of people looking to buy one would be small, but loyal and profitable. I would not mind an Expedition body over a Super Duty frame of some kind, even if it was just an Expedition HD option or whatever. But I think that Ford could sell significantly more Expeditions and Navigators with more capacity like you said. Plus the Super Duty of course.

I do wonder if these moves would result in some extra capacity that could help make the business case for a renewed Excursion? While few would sell, I think it could be a profitable exercise if they are able to use different off-the-shelf parts from Super Duty and Expedition, if possible. Didn't GM charge something like 80K or 90K for a Suburban HD in 2019?

Ford Bronco Warthog Hybrid Spotted For The First Time (fordauthority.com)

HERITAGE EDITION Bronco Spied! Riding on 35's, Classic 4-Slot Wheel Design and White Grille! | Bronco6G - 2021+ Ford Bronco Forum, News, Blog & Owners Community