sajohnson

I'm sorry to hear Ford is acting that way. It's easy to see how there might be some confusion when the name is not the same, but that should be easily straightened out. It appears as though Ford does not want to honor their own program. If a company is going to have a policy like Ford's Price Protection they should stand by it. If not, cancel it. To hold out a carrot but then yank it away is worse than having no price protection at all. It come across as nothing more that a marketing scam and makes Ford look bad.

Quote: "As with every negotiation, it is critical to confirm the actual number you will pay." Agreed. We did that, $36,465 in writing, and there were no applicable MSRP increases anyway. So this isn't about our bottom line deal. It all worked out -- just like your deal, with one exception. They insisted that the $1,000 order credit did not apply! I had to find it on Ford's website -- then they did not even look at the page I found! It was like, "Oh well, gig's up..." Then, inexplicably, they claimed the $1,000 credit only applied to the Bronco Sport Badlands -- which is what we bought, but the credit applied to all BS trim levels at time of order and delivery. Not sure what they were trying to pull there. What I am focusing on is the fact that our salesperson told us -- several times -- that we would have to pay any MSRP increases. That was clearly false. Why would they say that? The only reason I can think of is to get us to pay any potential MSRP increase and pocket the difference. Again, that did not happen in our case (it was just attempted), but presumably we aren't the only customers that have been lied to. Chances are almost all buyers get the same bs -- and some of them get scammed -- with or without a firm price. Some people are trusting and/or gullible. That does not mean they should be taken advantage of, treated like prey.

Quote: "Trouble is when customers such as yourself assume that the original quoted MSRP will be the price you pay without getting it in writing or trying to negotiate." "Such as yourself?" Did you read my posts above? This did not affect us personally. My wife and I got a firm price in writing -- $36,465, which was MSRP. To be clear, I am talking about firm orders, with a fixed price in writing -- although taking advantage of a buyer because they are naïve and agree to just "MSRP" without a number beside it is sleazy. The bottom line is, people should not lie cheat and steal. A salesperson with a decade of experience should be familiar with Ford's Automatic Price Protection -- especially the way the market has been for the last couple years. Price Protection is for the benefit of both the dealer and the customer. Ford is doing the right thing and respecting that "a deal is a deal" -- that when a buyer and dealer agree to a price, based on Ford's pricing at the time, Ford will respect that deal and any MSRP increase will only apply to future orders. That's as it should be, but it is decent of Ford to put it in writing. People can justify almost anything if they try hard enough, but trying to trick customers into paying MSRP increases, when Ford is covering them -- with the expectation that the customer will pay the agreed upon price -- is unethical, to put it mildly. It is taking advantage of a customer because they are not familiar with all of Ford's programs, and (at a minimum) it violates the spirit of the program. Put another way, how would Ford feel about it?

To be clear, the salesperson's false claims that we would be responsible for any MSRP increases did not affect us, because the MSRP did not change between our order date and production. It would be interesting to know what has happened to buyers who were unaware of price protection and DID have MSRP increases.' It's highly likely that the dealership pocketed the rebate from Ford -- a rebate that is meant to protect the BUYER (and dealer) from price increases. Of course I'm glad Ford has price protection, but -- regardless of the industry or product -- it should go without saying that if an item must be ordered, the customer pays the price they were promised -- up front, in writing. Ford's policy essentially formalizes what everyone understands to be normal, customary business practice -- any price increases apply going forward, to future purchases, not to existing orders. That should go without saying, whether it's a car; a TV; or a kayak. As for whether our salesperson committed fraud against us, I'd say no -- it was 'attempted fraud', because we were not tricked into paying any MSRP increases. I imagine other customers have not been so lucky. I'm not an attorney. As far as I know, you aren't either. So neither one of us is in a position to determine whether our salesperson's statements constitute attempted fraud -- or, if that same con is successful with other customers, and they are tricked into paying more than they should -- if that meets the legal definition of fraud. My non-lawyer opinion is that it does, based on this definition from Cornell Law School: https://www.law.cornell.edu/wex/fraud "Fraud is both a civil tort and criminal wrong. In civil litigation, allegations of fraud might be based on a misrepresentation of fact that was either intentional or negligent. For a statement to be an intentional misrepresentation, the person who made it must either have known the statement was false or been reckless as to its truth. The speaker must have also intended that the person to whom the statement was made would rely on it. The hearer must then have reasonably relied on the promise and also been harmed because of that reliance." The only way to know with certainty if a salesperson tricking buyers into paying any & all MSRP increases -- and then keeping the rebate from Ford -- is fraud, is if civil and/or criminal charges are filed and a judge or jury makes a determination of guilt or innocence.

I should have spelled it out more clearly -- my "IIRC" referred to the *precise* amount, not whether an amount was specified. There was an agreed upon price in writing -- and it was $36,465 (I just checked). To review, the definition of fraud is: "Wrongful or criminal deception intended to result in financial or personal gain." Our salesperson has over a decade of experience in sales with Ford. "Ignorant" might apply if they had only been on the job for a few months, during a period with very few mid-year MSRP increases. However, a salesperson with over 10 years on the job, at a time when MSRP increases are common, cannot claim ignorance. "Scummy" is definitely an accurate adjective, as in, "The scummy salesperson who knew full well that Price Protection applied, tried to use deception to convince the customer that they had to pay any/all MSRP increases -- to enable the salesperson and/or the dealership to steal the difference." That fits the definition of fraud to a 'T'.

We had agreed to a specific price, MSRP at the time, which IIRC was $36,465. My concern is that although we had agreed to a fixed amount, in writing, the sales person told us several times that if there were any MSRP increases we would have to pay them. That is clearly false. This person has over 10 years experience with Ford. The only reason I can think of that the salesperson would lie is that they have a way of pocketing the Price Protection rebate from Ford. That fits the definition of fraud.

The definition of fraud: https://www.merriam-webster.com/dictionary/fraud " DECEIT, TRICKERY specifically : intentional perversion of truth in order to induce another to part with something of value or to surrender a legal right" For a salesperson to claim -- multiple times -- that the customer(s) must pay any and all MSRP increases is clearly false, and an attempt to get the customer to pay the increased MSRP so that the salesperson and/or dealership can pocket the Price Protection rebate from Ford.

Good for you for fighting them CactusGray! What is the certificate you mentioned? I hadn't heard of the Smart Vincent excuse. Our salesperson just told us (multiple times) that we would be responsible for any MSRP increases from that date (order date) forward. That did not sound right to me, but while I've purchased 6 new vehicles, I had never faced a situation with rapidly increasing prices. Obviously we did not sign anything regarding MSRP increases and when we got home I did some reading here and on the Bronco Sport Forum and quickly discovered Ford's "Price Protection". I immediately sent the salesperson a friendly "Look what I found" email. As it happened, there were no price increases on the BS Badlands between our order a production dates. The sticker showed the MSRP we agreed to, so we did not need price protection. I do wonder though if they try that with all of their customers who order, and what the dealer would do if the there was an MSRP increase and the customer was unaware of price protection? My guess is that they would force the customer to pay the new, higher MSRP and then pocket the money from Ford. That's otherwise known as criminal fraud. I wonder how often it happens? It's a shame Ford puts up with behavior like that.

I rarely defend car dealers, but... If someone won a new car or truck in a raffle (say) and they have no need for it -- should they sell it for: a) $1 because they got it for free (or whatever the tickets cost them)? b) Dealer invoice? c) MSRP? d) Top dollar/what the market will bear? The value of any item or product is whatever a willing buyer and willing seller agree on (under no undue pressure). Sticker/MSRP is often irrelevant. The *value* of a vehicle may be higher or lower -- sometimes by a lot. When the value is lower, the seller/dealer must reduce the price below MSRP. When the price is higher, they can raise it. Another way to think about it is, if a car/truck is worth $20,000 over MSRP (buyers are lined up at that price) and the dealer still sells for MSRP they are essentially giving away $20,000 with each sale. Some buyers will just flip the vehicle and pocket the $20,000. So why should the dealer do that? I'm almost always on the side of the buyer/consumer, but in this case I think the dealers have a good argument for charging ADM. To be clear, I'm referring to *in stock*/on the lot vehicles. Last minute ADM on special orders is no more than extortion.

IDK what more to say -- your price should remain the same as what you agreed to. See any of the price increase memos posted here. Any increases between order and build dates will show on the window sticker, but you pay the price you originally agreed to.

There are a lot of guys here who know way more than I do about this, but: 1) Ford's Price Protection states (paraphrasing) that 'orders submitted before the price increase will NOT be re-invoiced.' In other words, the price you agreed upon remains the same. The new, higher MSRP applies going *forward* -- it is not retroactive. 2) There should be no reason for the dealer to get your vehicle re-invoiced -- that implies that the price would increase. 3) The fact that they are saying "they have not seen the documents for price protection" is a big red flag IMO. How could they have not seen them? 4) Unless price protection does not apply to the vehicle you ordered, it should NOT be reinvoiced and you should pay what you agreed to pay. Hopefully someone more knowledgeable will chime in.

FWIW -- we picked up our Bronco Sport Badlands (BS BL) a couple days ago (3/25). * The published MSRP had increased by at least $500 since we ordered. There was no mention of that by the salesman, which was as it should be since the $500 increase was after the production date. IOW, the MSRP on the sticker we printed out a few weeks ago was identical to the agreed upon MSRP when we ordered. * The dealer did not attempt any extortion (last minute ADM). That's the good news. The bad news is that they pretended that the $1,000 order incentive did not apply! It was in effect when we ordered (12/17/21) and on the delivery date. They forced us to actually look it up online and show it to them. Then, when I told them I had found it on Ford's site, they did not even bother to look at my phone! They went from insisting the BS was not included to accepting that it was -- without even confirming it. It gets stranger -- they then declared that it applied to the Badlands ONLY, which worked for us, but is clearly not the case. I had the Ford page open, and it stated that ALL BS trim levels are included. I have no idea what that game was about. Had we just taken their word for it that the $1,000 order credit did not apply to the BS BL, could they have pocketed the $1,000?

Thanks! I've offered people help over the years, but I've found that most of them do not act on it. They want a "get rich quick" silver bullet. I've always followed John Bogle's advice -- it's not sexy or exciting but it works. I'm just glad my wife and I have options. Apparently lenders are willing to overlook low income if you put 50% down. I'm reminded of the son of a friend of ours who just HAD to have a particular car. Even with mom co-signing, the rate as 28%(!). Then he wrecked the car. Insurance paid a decent amount, but because the state where he purchased the car does not require lenders to allow early payoff with no penalty, he still owed the full amount due on the loan. They couldn't pay the remainder (above the ins payment) and mom's credit was ruined. He was one of the people who asked for advice but did not follow it.

Smart man, and great advice! The money we have easy access to is in a local bank account earning almost zero interest, so I don't feel bad using it as a down payment. The index funds are 100% S&P 500; another account is 50/50 stock and bond index funds, so it's a bit more stable. Needless to say, both are down right now so I'd rather not touch them. Ordinarily (as you said) it would make sense to take all the money you can get at 0% to 1 or even 2% or more -- finance the full amount and leave your money invested, earning substantially more. Our situation is a bit unusual in that we have savings but our income (and fortunately, our expenses) is low. So making full car loan payments would be difficult. Even financing about 50% of the total cost may force us to use some index fund money to either continue making payments or pay the loan off in a year or two. My hope is that the market will be looking better at that point. Of course my master plan could backfire...

Great news FordBuyer, thank you. I think the best I can get on a BS Badlands is 0.9% -- still not too bad. Hopefully that deal will continue into April at least.