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After struggling to break into the full-size pickup market for more than a decade, Nissan wants to jump-start sales of its new Titan truck family by offering a five-year, 100,000-mile warranty, leapfrogging rival automakers. The bumper-to-bumper warranty surpasses the industry standard of a three-year, 36,000-mile guarantee in the pickup truck sales segment. “This is going to shake up the market,” Phil O’Connor, Nissan’s U.S. truck and sport-utility marketing director, told Trucks.com. “It is going to give buyers a reason to put Titan on their shopping list and give us a serious look.” (snip) Nissan says it wants to grab 5 percent of the market, which would be more than five times its current position. Such a share would require the automaker to sell roughly 100,000 trucks annually. The company has barely sold 7,000 Titans so far this year. link: https://www.trucks.com/2016/08/15/nissan-titan-pickup-truck-warranty