morgande Posted May 3, 2007 Share Posted May 3, 2007 .........and stop with the damn ig norance about rebates...they are to the customer NOT the dealer, customer can either have it sent to him or use it as a down payment... There are manufacture to customer rebates...yes everyone knows about them. There are also manufacture to dealer rebates that are not publicized. For example, in my area Ford is currently offering $500 to qualified buyers on the purchace of a new Ford Edge. They also have a manufacture to dealer rebate of $500. The $500 to customers you may be aware of, but the $500 to dealers you may not. Ford is also offering the same manufacture to dealer rebate on the Econoline vans. You can research more of the hidden rebates here: http://www.edmunds.com/incentives/RebateCo..._submit=Go#ford Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted May 3, 2007 Share Posted May 3, 2007 It is not correct to speak of dealer cash as a 'rebate'. It is not. It IS money spent by Ford to sell a vehicle, but it most assuredly is not a 'rebate'. Rebates are cash paid directly to consumers. Quote Link to comment Share on other sites More sharing options...
LincolnFan Posted May 3, 2007 Share Posted May 3, 2007 Why are they allowed to do that? Quote Link to comment Share on other sites More sharing options...
sranger Posted May 3, 2007 Share Posted May 3, 2007 I guess you can say the same thing about gas prices huh? Its ok to bend the general public over if they are willing to do it...right? Dealers have a right to make money too...right?Your argument is greatly flawed. Most people have to buy gas to carry out their daily lives. A 500-600hp Mustang is not exactly a necessaity. Your analogy is flawed. The MSRP on a GT500 is just north of $45k. That is the manufactured suggested retail price. And as such, it already has a considerable markup built in. A dealer can sell ANY car at MSRP and make a profit. PROFIT. Were not talking about revenue here. Were talking profit. The dealer, at $45k, will make money on this car. Ford will make money on this car. Its built into the damn MSRP. A car, like any other product, is worth what ever someone is willing to pay. Any dealer would be an idiot to sell a car at less than the current market value. Do you get mad at a dealer when they are forced to sell a vehicle at a loss because the market value is lower than their true cost? So when a dealer ask for over MSRP, the dealer is making even more money than what Ford said they should when they sell a car. Its called gouging..and its a very bad practice from dealers. Its speak bad for Ford, and for its reputations when they allow dealers to do this. I, for one, will NEVER buy a car from Koons Ford. What is more, because they practice ripping new customers off, there is no way for me tell if they do the same practice with used car customers, or service customers. So I won't do ANY business with Koons Ford again. A gouging dealer is not to be trusted...period. Again, it CANNOT BE GOUGING if the item is not a necessaity. I am sorry that you could not get the car you wanted for the price that you wanted to pay, but that is life... Quote Link to comment Share on other sites More sharing options...
morgande Posted May 3, 2007 Share Posted May 3, 2007 ...A car, like any other product, is worth what ever someone is willing to pay. Any dealer would be an idiot to sell a car at less than the current market value. Do you get mad at a dealer when they are forced to sell a vehicle at a loss because the market value is lower than their true cost?... Dealers are not forced to sell a car at a loss. If that were the case, dealers would go out of biz. Even if a dealer sells a car at invoice, they can still make PROFIT. Even if a dealer sells a car for BELOW invoice, that doesn't mean they loose money. They make not make any money, but they don't loose any either. A MSRP is only a suggested retail price. This I understand. But even at MSRP, a dealer is making profit on the sale of a car. When a dealer negociates the price of a car with a consumer, and a deal is struck that is below MSRP, does that mean then that the dealer didn't make any profit selling the car? No. MSRP is designed such that there is flexibility in the price that allows the customer and the dealer to get a fair deal on the sale of the car. That is why there is a MSRP in the first place. If Ford...the company responsible for making these cars, wanted there to be 20 grand profit in the vehicles it would be reflected in the MSRP. Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted May 3, 2007 Share Posted May 3, 2007 Dealers are not forced to sell a car at a loss. If that were the case, dealers would go out of biz. Even if a dealer sells a car at invoice, they can still make PROFIT. Even if a dealer sells a car for BELOW invoice, that doesn't mean they loose money. They make not make any money, but they don't loose any either. A MSRP is only a suggested retail price. This I understand. But even at MSRP, a dealer is making profit on the sale of a car. When a dealer negociates the price of a car with a consumer, and a deal is struck that is below MSRP, does that mean then that the dealer didn't make any profit selling the car? No. MSRP is designed such that there is flexibility in the price that allows the customer and the dealer to get a fair deal on the sale of the car. That is why there is a MSRP in the first place. If Ford...the company responsible for making these cars, wanted there to be 20 grand profit in the vehicles it would be reflected in the MSRP. So customers are allowed to demand BELOW what ford SUGGESTS but dealers aren't allowed to ask ABOVE what Ford SUGGESTS? That makes no sense. You said it yourself: "dealer negotiates the price of a car with a consumer and a deal is struck". There's nothing saying that deal has to be BELOW MSRP. If there is a markup and they negotiate a DEAL on that price, is it not the exact same thing? The consumer gets a car he or she wants and the dealer gets the price he or she wants. Both parties are happy. Where's the problem? Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted May 3, 2007 Share Posted May 3, 2007 Why are they allowed to do that? Do what? Pay rebates to customers, or pay incentives to dealers? Quote Link to comment Share on other sites More sharing options...
Deanh Posted May 3, 2007 Share Posted May 3, 2007 There are manufacture to customer rebates...yes everyone knows about them. There are also manufacture to dealer rebates that are not publicized. For example, in my area Ford is currently offering $500 to qualified buyers on the purchace of a new Ford Edge. They also have a manufacture to dealer rebate of $500. The $500 to customers you may be aware of, but the $500 to dealers you may not. Ford is also offering the same manufacture to dealer rebate on the Econoline vans. You can research more of the hidden rebates here: http://www.edmunds.com/incentives/RebateCo..._submit=Go#ford Oh my god...stop the press's ...an additional 500 bux on a car that is usually sold at 99 over invoice with about 800 in holdback on a 20,000 vehicle..damn dealers, damn Ford...WAHHHHHHH! your'e not allowed to make a pittance....PAY RETAIL ...LOL!........and hey we'll pass the 500 onto you....double edged sword..... Quote Link to comment Share on other sites More sharing options...
Deanh Posted May 3, 2007 Share Posted May 3, 2007 So customers are allowed to demand BELOW what ford SUGGESTS but dealers aren't allowed to ask ABOVE what Ford SUGGESTS? That makes no sense. You said it yourself: "dealer negotiates the price of a car with a consumer and a deal is struck". There's nothing saying that deal has to be BELOW MSRP. If there is a markup and they negotiate a DEAL on that price, is it not the exact same thing? The consumer gets a car he or she wants and the dealer gets the price he or she wants. Both parties are happy. Where's the problem? Love it Nick...dealer is ALWAYS THE BAD GUY IN SOME/ if not all peoples eyes... Quote Link to comment Share on other sites More sharing options...
LincolnFan Posted May 3, 2007 Share Posted May 3, 2007 So customers are allowed to demand BELOW what ford SUGGESTS but dealers aren't allowed to ask ABOVE what Ford SUGGESTS? That makes no sense. You said it yourself: "dealer negotiates the price of a car with a consumer and a deal is struck". There's nothing saying that deal has to be BELOW MSRP. If there is a markup and they negotiate a DEAL on that price, is it not the exact same thing? The consumer gets a car he or she wants and the dealer gets the price he or she wants. Both parties are happy. Where's the problem? Yes, because the dealers suck. Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted May 3, 2007 Share Posted May 3, 2007 Yes, because the dealers suck. Are you one of those who goes into a dealer and says you want a brand new $40,000 Expedition for $300 a month with no down payment? It seems like some people have no idea that dealers exist to make money. Quote Link to comment Share on other sites More sharing options...
Deanh Posted May 3, 2007 Share Posted May 3, 2007 Yes, because the dealers suck. Linc...I expected more....so do customers......HAH! nice generalising isn't it! Quote Link to comment Share on other sites More sharing options...
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