Tepid Flex Sales Foster Marketing Skeptics

[ironhorse]

Flex has never been marketed as a "utility" vehicle...it's been marketed as an image vehicle.

[Michael Reynolds]

Flex has never been marketed as a "utility" vehicle...it's been marketed as an image vehicle.

 

Image vehicle or not, it still hauls 7 folks around and their cargo.......thus it is a utility vehicle (or station wagon as some may call it), and I believe the public looks at it in a similar fashion. That being said the function has to be there otherwise the Flex is at a disadvantage, and I don't see how suicide doors (large ones at that) would have served a purpose on this vehicle.

[RichardJensen]

Or to put it another way - they're much more likely to jump to Ford from another brand for a Flex than they would for a new Windstar/Freestar/generically styled minivan. It's just that folks are less likely to jump anywhere right now.

Thank you for summing up my post in two sentences.

 

I feel real smart right now. Reeeeaaaaaaallll smart.

[rmc523]

Just saw a Mercury Mariner ad last night that proclaimed, very loudly and in capital letters: Mariner gets 28 mpg hwy - HONDA DOESN"T (reference to the CR-V). The gloves are off. And Jill still looks fantastic.

 

 

There's a local dealership here that has the Flex and Focus on the screen with a 35HWY on there and says, "great fuel economy on new vehicles"....which sort of makes you think that the Flex gets 35MPG, although they are really talking about the Docus

 

I drove by my local Ford dealer today and they had a Taurus X parked out front that had "up to 29 mpgs" stuck on (with those sticker numbers/letters) the windshield.