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Is the F-150 Fords most profitable car now?


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Just wondering. According to Autocar in the UK up until March 08 the Range Rover Sport was Ford's most profitable vehicle. Autocar then seemed to indicate that it might now be the F-150? But what about the Flex? Or maybe a Volvo or Lincoln? Just wondered...

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Suppose it depends on how you define profit.... Gross margin over cost of materials? Margin over materials + amortized costs (and subsequent to that, rate of amortization)? Etc.

 

The reality is that numbers that are bandied about---most famously the alleged Panther profits---do not represent the full accounting profit/loss for any given vehicle

 

IMO it's pointless to speak of the 'most profitable' vehicle of a division (NA) that has ran a near continuous operating loss over the past few years.

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As a full line the F-Series, but on a model both the Town Car and Navi generate Huge profit. With the F-series you have the $50K trucks it but the average gets lowered by the number of $17K trucks that have little profit. But there are so many things that go into the "profit" picture.

Edited by jasonj80
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I would agree with Nick on the E-series, only because it hasn't changed much throughout the years, but then there are vehicles that at the higher end, might have higher profit, such as a F-350, over a regular F-150.

per unit I do NOT doubt THAT in the slightest....but overall profit I would have to say the F-150....just the sheer numbers sold....

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Per Unit I think that title would go to the TC no updates at all in almost 12 years now and higer average transaction prices over any of the other potential contenders except 2.

 

The only other ones that may out do it is the E or F series 450/550 Cab and Chassis

 

Per model it with out a doubt it is the F Series

 

 

Matthew

Edited by matthewq4b
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per unit I do NOT doubt THAT in the slightest....but overall profit I would have to say the F-150....just the sheer numbers sold....

 

 

E-series also are not optioned out with margin heavy convenience items.

 

a few years back Ford did say that the F150 was their profit driver. I think it was towards the end of the Nasser days when they said that the pickups were 25% of volume but 40% of company profits.

 

If that ratio is still true, then that qualifies as most profitable to me.

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E-series also are not optioned out with margin heavy convenience items.

 

a few years back Ford did say that the F150 was their profit driver. I think it was towards the end of the Nasser days when they said that the pickups were 25% of volume but 40% of company profits.

 

If that ratio is still true, then that qualifies as most profitable to me.

my angle comes from the fact an extended e-350 tin BOX, with just standard options INVOICES at 27k!!!!!!!!!!! explain THAT to me....amazing, I do NOT know how Ford justifies asking that much for a vehicle whoms tooling has been paid for close to DECADES....oh, but do check out the grill and new dashboard...ahem!

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I would agree with Nick on the E-series, only because it hasn't changed much throughout the years, but then there are vehicles that at the higher end, might have higher profit, such as a F-350, over a regular F-150.

 

Of course it can become more expensive to keep an old vehicle in production if some of the parts and materials required are no longer sold in the same volumes....

 

I'd go wih the F-150 as the ticket price is relatively high to the cost. Doesn't matter so much about volume as we are talking about margins.

 

Interesting that the RR Sport was the number 1 Ford product for profit margins given the amount of crap they took for not using 'enough Ford parts'. Also what does it say about Volvo and Lincoln brands if they are using a lot of Ford bits but not performing as well as Land Rover did? Actually surely Lincoln should be leading the way in this area?

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I'd go wih the F-150 as the ticket price is relatively high to the cost. Doesn't matter so much about volume as we are talking about margins.

 

 

volume is as important as margin.

 

as has been said, the larger volume amortizes overhead and devlopment costs into a lower cost per unit.

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thats true, especially if the F-Series is paying for engine and trans development.

 

But what about assembly cost versus cars?

2 seats, no carpet, no insulation......its a damn tin can in reality, no power windows bar the front....gotta be a cash cow

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Interesting that the RR Sport was the number 1 Ford product for profit margins given the amount of crap they took for not using 'enough Ford parts'. Also what does it say about Volvo and Lincoln brands if they are using a lot of Ford bits but not performing as well as Land Rover did? Actually surely Lincoln should be leading the way in this area?

 

Well, putting aside LR's losses, it could've been more profitable (not to mention perhaps more reliable) had it used Ford parts. And nothing against Lincoln and Volvo, but do you really think L/V has the same brand cache as LR to be able to (at this time) command the prices (and therefore high profit margin) that LR can? The fact that they still lost (and lose) money makes it worse. Lincoln's presence and cache in the market is going up, though with it's new products....

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Well, putting aside LR's losses, it could've been more profitable (not to mention perhaps more reliable) had it used Ford parts. And nothing against Lincoln and Volvo, but do you really think L/V has the same brand cache as LR to be able to (at this time) command the prices (and therefore high profit margin) that LR can? The fact that they still lost (and lose) money makes it worse. Lincoln's presence and cache in the market is going up, though with it's new products....

 

"do you really think L/V has the same brand cache as LR to be able to (at this time) command the prices (and therefore high profit margin) that LR can?"

 

No I don't, which is why Volvo should have been sold instead of JLR. Particually as JLR was not reliant on Ford components and could therefore be expected to contribute tech back to the Blue Oval.

 

Also don't confuse Land Rover 'losses' with Jaguar 'losses'. Jag was dumped on Land Rover. Which ironically is was good for Land Rover as Jaguar is about the only car maker anywhere in the world seeing huge sales growth.... (currently 40% for the XK and 20% for the XF, with well over 5,000 advanced orders for the new ZJ).

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"do you really think L/V has the same brand cache as LR to be able to (at this time) command the prices (and therefore high profit margin) that LR can?"

 

No I don't, which is why Volvo should have been sold instead of JLR. Particually as JLR was not reliant on Ford components and could therefore be expected to contribute tech back to the Blue Oval.

 

Also don't confuse Land Rover 'losses' with Jaguar 'losses'. Jag was dumped on Land Rover. Which ironically is was good for Land Rover as Jaguar is about the only car maker anywhere in the world seeing huge sales growth.... (currently 40% for the XK and 20% for the XF, with well over 5,000 advanced orders for the new ZJ).

 

As discussed in another thread a while back, what tech would JLR "give back" to Ford? The terrain system? Jaguar sense? What else is there that Ford doesn't already have?

 

"40%" and "20%" don't mean much without actual numbers....and the Camaro also had 15,000 pre-orders...

 

And notice how Ford sales and profitability have gone up since the sale of JLR.

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And notice how Ford sales and profitability have gone up since the sale of JLR.

 

:hysterical: LOL Thats a T-Stag nightmare that come true, this post is one of T-Stags wet dreams he has now and then.

 

If Jaguar/Land Rover should have stayed at Ford who would have bailed the out the massive $1.11 Billion loss the lean mean loss making machine Jaguar/Land Rover T-Stags high profit dream he had last night bullshitting lying machine.

 

2008 Jaguar/Land Rover $1.11 Billion loss.

LINK

 

 

 

 

 

If your are making huge profits on every vehicle why did you need any Government bailout money for Jaguar/Land Rover when the tight fisted Indian that owns Jaguar/Land Rover would not dip into his $50 billion personal fortune to pay for it?

"Some £27m of taxpayers' money will go towards developing and producing the 'baby' Range Rover LRX.

The vehicle, which has been described as an environmentally-friendly 'Chelsea Tractor' for school-run mums, will have the world's first diesel-electric hybrid engine.

 

The taxpayers' cash, plus £400m of private investment, will secure 2,000 jobs at the company's Halewood factory on Merseyside."

LINK

 

 

If Jaguar/Land Rover are doing so well making massive profits in your dreams at night T-Stag, and Ford should have got rid of Volvo and kept Jaguar/Land Rover instead, why did Jaguar/Land Rover have to go cap in hand and begging bowls to the UK government for a $288 million EU to secure a bridging load to keep them afloat if their vehicles are huge profit generators, that Ford will now miss if only they had kept them.

 

I rest my case my Lord, T-Stag is an certified idiot

Edited by Ford Jellymoulds
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E-series also are not optioned out with margin heavy convenience items.

 

a few years back Ford did say that the F150 was their profit driver. I think it was towards the end of the Nasser days when they said that the pickups were 25% of volume but 40% of company profits.

 

If that ratio is still true, then that qualifies as most profitable to me.

 

Those were the days when they were selling the Mercury Cougar at a loss by a few thousand dollars (read it on this forum many years ago).

 

What is the Focus doing now for profitability?

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