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2011 MKX pricing


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I'm looking at getting into the new 2011 MKX. I really like the new styling of this vehicle and all the amenities that comes standard. Will also get the sight and sound package, possibly the towing package (if anything for the bigger rad and fan and upgraded cooling fans), Adaptive cruise control (I do a lot of highway driving) and the cargo protection package.

 

I'm taking the incentives off the invoice, along with a 2% holdback. Basically I'll be offering about $1500 over net invoice amount.

 

Is this a fair price or will the Lincoln dealer quickly point me to a Ford Edge. Basically, this offer would be about $10,000 below MSRP or about $3000 less than the Ford Employee/Delivery allowance price.

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I'm taking the incentives off the invoice, along with a 2% holdback. Basically I'll be offering about $1500 over net invoice amount.

 

Is this a fair price or will the Lincoln dealer quickly point me to a Ford Edge. Basically, this offer would be about $10,000 below MSRP or about $3000 less than the Ford Employee/Delivery allowance price.

 

Below invoice is never a FAIR price to the dealer. Best Buy makes more from a $3K flat screen than the dealer does from a car sold at invoice but it requires 20 times the investment.

 

Besides - what makes you think the dealer still nets $1500? The total holdback is only 3% which is only $1200 on a $40K vehicle. If you take an extra 2% off that then the dealer is only making $400 and that's before they pay the sales commission or anyone else. I don't know where you get $1500. $1500 over net dealer cost (invoice minus holdback) would equate to around $300 over true dealer invoice. That would be a fair price.

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I'm looking at getting into the new 2011 MKX. I really like the new styling of this vehicle and all the amenities that comes standard. Will also get the sight and sound package, possibly the towing package (if anything for the bigger rad and fan and upgraded cooling fans), Adaptive cruise control (I do a lot of highway driving) and the cargo protection package.

 

I'm taking the incentives off the invoice, along with a 2% holdback. Basically I'll be offering about $1500 over net invoice amount.

 

Is this a fair price or will the Lincoln dealer quickly point me to a Ford Edge. Basically, this offer would be about $10,000 below MSRP or about $3000 less than the Ford Employee/Delivery allowance price.

 

The other part you're missing on an employee (A plan) sale is that Ford gives the dealer a separate spiff check worth several hundred dollars to make up for the lost profit on the sale itself.

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Thanks for the response akirby. I'm in Canada though - if the vehicle was '40 grand' I'd just sign the cheque and say thank you very much :happy feet:

 

Unfortunately, the MSRP's are a little higher here ($54000.00 for the MKX with all the 'goodies' I want) so the final price I would offer would be in the $44,500 range before tax. That includes about $7300 in incentives direct from Ford to the dealer (at least that's how I understand this thing works). Maybe I'm wrong in that assumption though. Sounds like from what you said I am. From my research though I thought the entire amount was given to the dealer from Ford. If that's not the case - I may have to rework my numbers.

 

Thanks for the advice

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Thanks for the response akirby. I'm in Canada though - if the vehicle was '40 grand' I'd just sign the cheque and say thank you very much :happy feet:

 

Unfortunately, the MSRP's are a little higher here ($54000.00 for the MKX with all the 'goodies' I want) so the final price I would offer would be in the $44,500 range before tax. That includes about $7300 in incentives direct from Ford to the dealer (at least that's how I understand this thing works). Maybe I'm wrong in that assumption though. Sounds like from what you said I am. From my research though I thought the entire amount was given to the dealer from Ford. If that's not the case - I may have to rework my numbers.

 

Thanks for the advice

 

Ford Canada holdback is at most 3% of MSRP, or $1650 on your $54K MKX. My advice is to give the dealer that much as profit and start negotiating from the true dealer invoice. If the dealer says they're not making money on Invoice or Invoice + $500 you can tell them they still get the holdback, but I wouldn't try to dip into that holdback amount unless you're looking at a vehicle that's been sitting on the lot for a long time and they just need to get rid of it.

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  • 1 month later...

Ford Canada holdback is at most 3% of MSRP, or $1650 on your $54K MKX. My advice is to give the dealer that much as profit and start negotiating from the true dealer invoice. If the dealer says they're not making money on Invoice or Invoice + $500 you can tell them they still get the holdback, but I wouldn't try to dip into that holdback amount unless you're looking at a vehicle that's been sitting on the lot for a long time and they just need to get rid of it.

 

wow

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