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2013 Silverado "evolutionary" styling changes, lux "High Country" trim coming


PREMiERdrum

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Details starting to slip out on the 2013 GM trucks...

 

 

The next-generation Chevrolet Silverado full-sized pickup will be 3 to 4 inches taller than the current version and will have a brawnier look when it debuts next year as a 2014 model.

 

General Motors executives unveiled the redesigned Silverado to a few thousand Chevrolet dealers this month in Las Vegas.

 

GM has added rear doors to the Silverado's extended-cab model to improve convenience for back-seat passengers, according to several dealers who attended. Some Chevy dealers say that the four-door feature -- available on comparable models of the Ram 1500 but not the Ford F-150 -- should lift sales of extended cabs, which typically account for less than 20 percent of dealers' Silverado sales.

 

Dealers who saw the Silverado described its styling changes as evolutionary.

 

"It's not a major change for an all-new model, but it'll be much bolder looking and have a lot more features," says Tom Durant, owner of Classic Chevrolet in Grape-vine, Texas, one of the nation's largest Chevy dealers.

 

GM also will offer an optional 6 1/2-foot bed on its crew-cab Silverado. Current crew-cab models come with 5 3/4-foot beds. Ford and Ram already offer 6 1/2-foot beds on their crew-cab models.

 

The next-gen Silverado's crew cab also will get several more inches of rear-seat legroom, dealers who attended the meeting said. That would eliminate a competitive disadvantage: Ford's crew-cab pickup offers 4 1/2 more inches of legroom than the Silverado's current crew cab. Ram's crew cab has about 1 1/2 inches more space.

 

GM also will offer optional LED lights embedded into the bed rails, dealers said.

 

DETROIT -- General Motors plans a luxury trim level for its next-generation Chevrolet Silverado pickup, its answer to the leather-swathed top offerings of its rivals.

 

GM will name the model the High Country, according to dealers briefed on the plans during a national Chevy dealer meeting this month in Las Vegas.

 

It's a response to the proliferation of high-end pickup models, such as Ford's F-150 King Ranch and Limited and Ram's Laramie Longhorn, which have sticker prices that can top $50,000. Ford, for example, now offers five luxury F-150 trims that account for nearly one-third of the nameplate's sales.

 

http://www.gminsiden...m-level-113561/

 

 

GM's decision to offer a luxury-level trim for Chevrolet has been complicated by the fact that GMC is the company's premium truck brand. GM execs have been trying for years to create more separation between the two brands.

 

GMC has had success with its Denali up-level trim on its Sierra 1500, the Silverado's platform mate. The Silverado's High Country model likely would compete in the same price range.

 

Still, there should be room for luxury offerings from both brands, says Dave Sullivan, a product analyst at research firm AutoPacific Inc. Despite the shared platforms and powertrains of the Silverado and Sierra, the staunch allegiances ingrained in pickup buyers would prevent many from switching between the two, he says.

 

"A higher-end Chevy gives GMC the ability to move up. And Chevy can also move up," Sullivan says. "There's no reason GM's volume pickup brand shouldn't have something to go up against" the premium offerings of Ford and Ram.

 

Sullivan adds that the price of the Denali version on the next-generation Sierra 1500 could jump partly because of the expected discontinuation of the Cadillac Escalade EXT pickup, which shares the same platform and is priced at $64,055, including shipping.

 

High Country resurrects the name of a package on the Chevy Blazer that GM offered in the 1980s. The High Country Blazer had gold wheels and badges with shiny black paint on the upper exterior that faded into gold on the lower body.

 

http://www.autonews....4#ixzz27O2b71sc

Edited by PREMiERdrum
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...and then import them to Europe as Opels? :poke:

 

When I was a kid, one of the local gas stations had a "Buick" service truck. It was a mid '60s Chevy or GMC fitted with a '63 Buick Wildcat grille, Wildcat side trim, Buick emblems, chrome wheels and '61 Buick taillights mounted vertically. It even had the Buick bucket seats.

Edited by Mark B. Morrow
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