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Marchionne: 'We'll lose $10K per EV sold'


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Good to know there's finally a rational, efficient, and sustainable energy policy in this country.

 

Fiat CEO Sergio Marchionne said that the automaker will lose $10,000 for each 500 e EV it sells.

 

http://www.inautonews.com/fiat-will-lose-10000-foe-each-500e-sold

 

That makes a $10,000 loss for Fiat and up to a $10,000 loss for taxpayers ($7500 Fed, $2500 CA)

 

I wonder what the numbers are for the Focus Electric?

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Well, it's Sergio: Adjust your opinions on the basis of his tendency to exaggerate and Fiat's poor management....

 

What's your favorite Fiat?

 

Here's a picture of my favorite Fiat (Rosso Corsa)

http://www.globalvillagedirectory.info/Italy/Turin/Fiat-Group.aspx

 

Surprisingly there's one for sale on AutoTrader.

http://www.autotrader.com/cars-for-sale/vehicledetails.xhtml?zip=76126&endYear=2014&showcaseOwnerId=0&startYear=1981&makeCode1=FER&sellerTypes=b&searchRadius=0&mmt=%5BFER%5B%5D%5B%5D%5D&listingId=336854527&listingIndex=1&Log=0

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That makes a $10,000 loss for Fiat and up to a $10,000 loss for taxpayers ($7500 Fed, $2500 CA)

 

I wonder what the numbers are for the Focus Electric?

I talked to a Ford engineer last spring at a graduation party. She works in the hybrid/electric vehicle section and was quite proud of the then-new Focus electric. She also lamented that "We're going to lose money on every one." She didn't say how much though.

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Really? I'm curious as to what made it so awful. I've been seeing more of them around here in the past two months.

 

No power at all. Hard to reach the seatbelt. Very little suspension travel/shock absorption. Stupid zig-zag gated shifter. Horn honks when you hit the lock button once. Funky inset speedo/tach.

 

It's cute but definitely not what I'd call "fun to drive". And I don't think the Abarth option would change most of that.

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