PREMiERdrum Posted June 24, 2013 Share Posted June 24, 2013 (edited) Word Mark LINCOLN MKRGoods and Services IC 012. US 019 021 023 031 035 044. G & S: land motor vehicles, namely, automobiles and their structural parts and engines; exterior insignia badges for vehicles; vehicle rooftop cargo carriers; spare tire covers; fitted motor vehicle covers; bug deflectors as structural parts of motor vehicles; running boards for motor vehicles; mud flaps for motor vehicles; hitch plugs for motor vehicles in the nature of trailer hitch covers; automobile windshield sunshades and license plate frames for motor vehicles; windshields for motor vehicles; windows for motor vehicles Standard Characters Claimed Mark Drawing Code (4) STANDARD CHARACTER MARK Serial Number 85961112 Filing Date June 17, 2013 Current Basis 1B Original Filing Basis 1B Owner (APPLICANT) Ford Motor Company CORPORATION DELAWARE One American Road Dearborn MICHIGAN 48126 Attorney of Record Elizabeth F. Janda Type of Mark TRADEMARK Register PRINCIPAL Live/Dead Indicator LIVE http://tess2.uspto.gov/bin/showfield?f=doc&state=4809:jnz91q.2.2 Edited June 24, 2013 by PREMiERdrum Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted June 24, 2013 Author Share Posted June 24, 2013 Certainly makes this a little more interesting... http://www.blueovalforums.com/forums/index.php?/topic/54000-mysterious-lincoln-photographed-inside-lincoln-design-studio/page-1 Quote Link to comment Share on other sites More sharing options...
Moosetang Posted June 24, 2013 Share Posted June 24, 2013 I know how people around the internet will react to this: 4 Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted June 24, 2013 Author Share Posted June 24, 2013 (edited) Some interesting notes from TESS... Lincoln MKX, Lincoln MKZ, Lincoln MKR, Lincoln MKZ, Lincoln MKT, and Lincoln MKN are the only "live" marks for the "Lincoln MK_" schematic. "Lincoln MKC" was allowed to expire, though Ford's "MKC" mark remains active, along with "MKE", "MKA", and "MKV". I would love to know what they had planned for "Lincoln MKSW", which was registered but then allowed to lapse. Edited June 24, 2013 by PREMiERdrum Quote Link to comment Share on other sites More sharing options...
mettech Posted June 24, 2013 Share Posted June 24, 2013 (edited) Replace the name "Mercury" with "Lincoln". Edited June 24, 2013 by mettech Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted June 24, 2013 Share Posted June 24, 2013 Thats strange...why did they let the MKC name lapse when its supposed to be launching in the next 6 months or so? I'm not holding my breath for the MKR. Biggest issue it has that its old hat and no one remembers the name...the concept came out what? 4-5 years ago? Too far out, unless they are planning on reintroducing the MKR name as a concept this coming show season. Quote Link to comment Share on other sites More sharing options...
timf Posted June 24, 2013 Share Posted June 24, 2013 Thats strange...why did they let the MKC name lapse when its supposed to be launching in the next 6 months or so? I'm not holding my breath for the MKR. Biggest issue it has that its old hat and no one remembers the name...the concept came out what? 4-5 years ago? Too far out, unless they are planning on reintroducing the MKR name as a concept this coming show season. Something new is planned to be shown at the Pebble Beach Concours d'Elegance in August. An updated concept would fit well with the nature of the show. 1 Quote Link to comment Share on other sites More sharing options...
SoonerLS Posted June 24, 2013 Share Posted June 24, 2013 (edited) I'm not holding my breath for the MKR. Biggest issue it has that its old hat and no one remembers the name...the concept came out what? 4-5 years ago? Too far out, unless they are planning on reintroducing the MKR name as a concept this coming show season. Try six years ago-the MKR concept debuted in 2007. This is also not the first time they trademarked MKR; the first time was in '06, but it was allowed to expire in 2010. The MKC trademark status is not new--it was registered in September, 2005, and allowed to expire in December, 2009. Edit: I'm not a trademark (or any other kind of) attorney, but it looks like the "LINCOLN MKC" trademark was on that specific combination of words/letters; the "MKC" trademark (which is still active) should allow them more flexibility. And it's not like just anyone could go out and use LINCOLN MKC, anyway; I'm sure Lincoln has plenty of legal juice to squash that like a bug... Edited June 24, 2013 by SoonerLS Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted June 24, 2013 Share Posted June 24, 2013 This also could be the MKS replacement's new name too, as the current one is a dud. Also all the talk about mud flaps and trailer hitches... could it be the MKExplorer? Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted June 24, 2013 Share Posted June 24, 2013 (edited) as the current one is a dud. It's just old. Not like someone would look at an all-new MKS and say "Oh, that's an MKS? Nevermind." The MKZ was a "dud" before its redesign too. Edited June 24, 2013 by NickF1011 Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted June 24, 2013 Share Posted June 24, 2013 Something new is planned to be shown at the Pebble Beach Concours d'Elegance in August. An updated concept would fit well with the nature of the show. I don't think it will be a concept that is shown. Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted June 24, 2013 Share Posted June 24, 2013 It's just old. Not like someone would look at an all-new MKS and say "Oh, that's an MKS? Nevermind." The MKZ was a "dud" before its redesign too. Granted, it did sell better when it came out, but the MKZ sold well even before the new one came out despite people harping on it being a Fusion with a different grille. The new one is selling better, but the old one did just fine. The MKS was forgettable when it was new, the restyle did nothing, and the source car, the Taurus, in many ways is an equal to or better car for less money. The MKZ was better in it's segment than the MKS was in its. Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted June 24, 2013 Share Posted June 24, 2013 (edited) The MKZ was better in it's segment than the MKS was in its. Considering the overall size of the midsize luxury market compared to the fullsize luxury market, that's very debatable. I actually want to say for some time the MKS actually had a significantly larger market share of its segment. In the end, the problem now with the MKS is with the car, not the name. Fix the car and there's no need to change the name. No one makes any sense of the MK-Alphabet soup anyway, so the names are really pretty unimportant. Edited June 24, 2013 by NickF1011 Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted June 24, 2013 Share Posted June 24, 2013 I just get a kick of giving it nicknames, MarKuS, MarKeT, MarKZee, MarKeX, now MarKeR, so now my friends are picking up on it "OH look it's that hideous Lincoln Market", soon it'll be "Look it's the new Marker"... ugghhh Quote Link to comment Share on other sites More sharing options...
saintlaz1 Posted June 24, 2013 Share Posted June 24, 2013 I just get a kick of giving it nicknames, MarKuS, MarKeT, MarKZee, MarKeX, now MarKeR, so now my friends are picking up on it "OH look it's that hideous Lincoln Market", soon it'll be "Look it's the new Marker"... ugghhh Come on, We cant still be making fun of these names. every lux maker has these nomenclatures; Lincoln is definitely not the worst. 2 Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted June 24, 2013 Share Posted June 24, 2013 Lincoln is definitely not the worst. I dunno. I kinda think they are. 2 Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted June 24, 2013 Share Posted June 24, 2013 Actually yes I do think it's the worse, everyone else makes sense, Lincolns really doesn't. If they wanted to play "Mark" card thats fine, but at least use the euro influence and do the letters according to the size of vehicle. MkZ would make sense ot be the ultimate ubber sedan side wise, instead it's the smaller. C, D, E, S. Volvo made sense, S=Sedan, V=Wagon, XC=Cross Country, C= Coupe. And the number for the size series, 40/50/60/70/80/90. MB has series size, then engine size, but same as with BMW, it has sort of screwed up it's numbering process. 335 is not a 3.5L, but a TT 3.0-I-6, etc but it tells a story. Hell if Lincoln wanted to do LS (Luxury Sport) as it started to, then CS (Continental Sedan), TS Towncar Sedan, it would have flown and make sense. I just dont feel Lincoln totally thought it out. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted June 24, 2013 Share Posted June 24, 2013 Actually yes I do think it's the worse, everyone else makes sense, Lincolns really doesn't. If they wanted to play "Mark" card thats fine, but at least use the euro influence and do the letters according to the size of vehicle. Well the problem was it wasn't well thought out to start with! The MKX makes sense as a Crossover with the X in it and MKS sorta makes sense since its biggest sedan they offer, but the MKX name was more or less forced fed due to the previous car being called Zephyr. I'd avoid MKD...sounds like McDonalds... Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted June 24, 2013 Share Posted June 24, 2013 MB has series size They don't exactly add up alphabetically in all cases either though in terms of their SUVs and coupes. Lincoln just painted itself into a corner and it's kinda stuck with it now, like it or not. Quote Link to comment Share on other sites More sharing options...
Joe771476 Posted June 24, 2013 Share Posted June 24, 2013 The way I've memorized it is the following and I think I posted this somewhere else. MKS =TauruS, MKZ = Fusion (FuZion), MKT = Town Car replacement (which actually the MKS should be), MKX = Xover = crossover, which is what the Edge is. Quote Link to comment Share on other sites More sharing options...
papilgee4evaeva Posted June 24, 2013 Share Posted June 24, 2013 The way I've memorized it is the following and I think I posted this somewhere else. MKS =TauruS, MKZ = Fusion (FuZion), MKT = Town Car replacement (which actually the MKS should be), MKX = Xover = crossover, which is what the Edge is. Z is for Zephyr. 1 Quote Link to comment Share on other sites More sharing options...
papilgee4evaeva Posted June 24, 2013 Share Posted June 24, 2013 Also, MKN? Please tell me they weren't planning on extending the scheme to the Navigator... Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted June 24, 2013 Share Posted June 24, 2013 MKY= Mary KaY That one is going to be a hoot ! Imagine, in PINK Quote Link to comment Share on other sites More sharing options...
hbalek Posted June 24, 2013 Share Posted June 24, 2013 (edited) Acura is the most confusing by replacing the TSX with ILX and RL with RLX, so I would assume the next TL will be a TLX???? Also, Infiniti just threw away the whole G-series' brief but illustrious history by calling it a Q now! That pissed me off as a former, proud G35 owner. Edited June 24, 2013 by hbalek Quote Link to comment Share on other sites More sharing options...
jpd80 Posted June 24, 2013 Share Posted June 24, 2013 MKY= Mary KaY That one is going to be a hoot ! Imagine, in PINK No, that's MKaY, M'kay.......... 1 Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.