JasonM Posted July 18, 2013 Share Posted July 18, 2013 BrandIndex: Customers Rank Ford Tops in Brand Perception Jul-16-2013 7:20 AM ET DEARBORN - BrandIndex puts Ford No. 1 in customer perceptions in its midyear review survey – based on responses from 600,000 Americans rating 1,100 U.S. companies. Respondents reacted favorably to Ford when asked if they’d heard anything good or bad in the past two weeks about a brand. Ford jumped from sixth place in the 2012 survey, due largely to sales momentum for the all-new Fusion and Focus. The two cars are key to the company’s commitment to deliver top fuel economy across its lineup including an industry-leading seven Ford-branded vehicles returning 40 mpg or more. Ford’s U.S. sales are up 12 percent in the first half of 2013, helping the company achieve the largest market share gain of any automaker. Brands were rated using YouGov BrandIndex’s Buzz. http://www.4-traders.com/FORD-MOTOR-COMPANY-12542/news/Ford-Motor-Company-BrandIndex-Customers-rank-Ford-tops-in-brand-perception-17107906/ Quote Link to comment Share on other sites More sharing options...
SoonerLS Posted July 18, 2013 Share Posted July 18, 2013 Bully for Ford, but what's a "BrandIndex?" Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted July 18, 2013 Share Posted July 18, 2013 Funny, I own stock in both Amazon and Ford and they are both up better then 20% since I've bought them! 1 Quote Link to comment Share on other sites More sharing options...
JasonM Posted July 18, 2013 Author Share Posted July 18, 2013 Bully for Ford, but what's a "BrandIndex?" The JDPower of brand perception "BrandIndex is the authoritative measure of brand perception. Unlike any other brand intelligence services, BrandIndex continuously measures public perception of thousands of brands across dozens of sectors. We interview thousands of consumers every day, yielding over 2.5 million interviews a year. BrandIndex operates at national and international levels, allowing you to track brand perception in just one country, compare across multiple countries or monitor a global picture." Quote Link to comment Share on other sites More sharing options...
Extreme4x4 Posted July 18, 2013 Share Posted July 18, 2013 I find it funny that Kindle is listed separately from Amazon. Quote Link to comment Share on other sites More sharing options...
Hugh Posted July 18, 2013 Share Posted July 18, 2013 Perhaps some folks don't make an immediate connection. There is both positive and negative perceptions based upon ignorance. Quote Link to comment Share on other sites More sharing options...
J-150 Posted July 18, 2013 Share Posted July 18, 2013 This is flawed. Comparing V8 or Cheerios to en entire line of cars? Should this be comparing Cheerios to the F150 or Fusion? Or All of General Mills to Ford? Quote Link to comment Share on other sites More sharing options...
SoonerLS Posted July 18, 2013 Share Posted July 18, 2013 The JDPower of brand perception Ahh. More wankers shoveling sh...stuff. Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted July 18, 2013 Share Posted July 18, 2013 This is flawed. Comparing V8 or Cheerios to en entire line of cars? Should this be comparing Cheerios to the F150 or Fusion? Or All of General Mills to Ford? I think it is by brands. Cheerios is a brand. Ford is both a brand and a company. I believe they are referring only to the Ford brand. The models are parts that make up a brand, sort of like the different kinds of Cheerios I would suppose. That answers why Amazon.com and Kindle are both separate. They are both brands offered by a company, where Amazon.com is both a brand and company, like Ford. Quote Link to comment Share on other sites More sharing options...
shaggy314 Posted July 18, 2013 Share Posted July 18, 2013 Weird Apple isn't on the list and yet in the title. Did you mean "Sorry Amazon"? Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted July 18, 2013 Share Posted July 18, 2013 Weird Apple isn't on the list and yet in the title. Did you mean "Sorry Amazon"? I think it was just a dig at Apple devotees who swear everybody is in love with every one of their products, without exception. 2 Quote Link to comment Share on other sites More sharing options...
papilgee4evaeva Posted July 18, 2013 Share Posted July 18, 2013 (edited) So based on this list, Amazon > iTunes and Kindle > iPad? Got it, thanks. And of course, Ford > Toyota, but we know that already. :poke: Edited July 18, 2013 by papilgee4evaeva Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted July 18, 2013 Share Posted July 18, 2013 I don't have an issue with Amazon > iTunes. iTunes is Barkley-Level-5 Turrible these days. Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted July 18, 2013 Share Posted July 18, 2013 But the results seem to skew.... elderly? w/V8, Walgreens and Cheerios in the top 10 Quote Link to comment Share on other sites More sharing options...
papilgee4evaeva Posted July 18, 2013 Share Posted July 18, 2013 But the results seem to skew.... elderly? w/V8, Walgreens and Cheerios in the top 10 Hey, my kid loves Cheerios... Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted July 18, 2013 Share Posted July 18, 2013 But the results seem to skew.... elderly? w/V8, Walgreens and Cheerios in the top 10 I've never seen anyone ever drink a V8 in my life....I can see Walgreens and Cheerios as not being skewed to an older demographic, but I can def see Military channel being considered "old" after seeing some of the advertising that the local cable company puts on it! Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted July 18, 2013 Share Posted July 18, 2013 I've never seen anyone ever drink a V8 in my life My girlfriend loves the stuff. I go for one every now and then... 1 Quote Link to comment Share on other sites More sharing options...
shaggy314 Posted July 22, 2013 Share Posted July 22, 2013 Hey, my kid loves Cheerios... My pet rats LOVE plain Cheerios... Quote Link to comment Share on other sites More sharing options...
iamamultitasker Posted July 22, 2013 Share Posted July 22, 2013 Jul-16-2013 7:20 AM ET DEARBORN - BrandIndex puts Ford No. 1 in customer perceptions in its midyear review survey – based on responses from 600,000 Americans rating 1,100 U.S. companies. Respondents reacted favorably to Ford when asked if they’d heard anything good or bad in the past two weeks about a brand. Ford jumped from sixth place in the 2012 survey, due largely to sales momentum for the all-new Fusion and Focus. The two cars are key to the company’s commitment to deliver top fuel economy across its lineup including an industry-leading seven Ford-branded vehicles returning 40 mpg or more. Ford’s U.S. sales are up 12 percent in the first half of 2013, helping the company achieve the largest market share gain of any automaker. Brands were rated using YouGov BrandIndex’s Buzz. http://www.4-traders.com/FORD-MOTOR-COMPANY-12542/news/Ford-Motor-Company-BrandIndex-Customers-rank-Ford-tops-in-brand-perception-17107906/ This is an odd little blurb. If that's all this survey is, what importance can it possibly have? Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted July 22, 2013 Share Posted July 22, 2013 Publicity for the company that performs the survey? 1 Quote Link to comment Share on other sites More sharing options...
aneekr Posted July 23, 2013 Share Posted July 23, 2013 (edited) The brand name ranked #7 is not possessive case. There should be no apostrophe between the n and the s. Edited July 23, 2013 by aneekr Quote Link to comment Share on other sites More sharing options...
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