Blue Oval Guide Posted August 31, 2013 Share Posted August 31, 2013 Lincoln's Next Move: Lincoln MKC Fool / John Rosevear Ford's reinvention of its Lincoln luxury brand hasn't yet showed the conviction of General Motors' all-out push to elevate Cadillac to the global top tier of luxury cars. But it's making some progress: After a difficult launch, the new MKZ sedan is getting some market traction -- and now Ford is gearing up to launch Act Two of Lincoln's renaissance, the MKC shown above. But where is Ford going with Lincoln, and why? In this video, Fool contributor John Rosevear looks at the (very good) hard-headed business reasons why Ford should turn Lincoln into a thriving luxury brand -- and at whether Ford's moves so far are putting Lincoln on the right course for global success. READ MORE HERE Quote Link to comment Share on other sites More sharing options...
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