waymondospiff Posted August 16, 2006 Share Posted August 16, 2006 Found on Jalopnik.com, linked to adage.com http://adage.com/columns/article?article_id=111127 That's why this "anthem" won't sell any automobiles, or generate showroom traffic, or inspire anyone to do anything -- unless possibly to dismiss Lincoln as a pitiful throwback. Posted a couple of days ago, but I didn't see it here. I thought the ad was a bit of lark, too conceptual and not enough product...but I didn't think it was terrible! Scott Quote Link to comment Share on other sites More sharing options...
Hemiman Posted August 16, 2006 Share Posted August 16, 2006 While I hate these kind of artsy fartsy commercials for cars. This one wasn't as bad as this guy says. Man, he's got an anger problem. The worst I remember, was the early Infinity commercial where it just showed water flowing while some voice recited poetry or something. Man that was lame. Not that commercials can't be art. Some recent ones that I really like: "Chocolate Cell Phone" Verizon, and most any Target commercial. PS. This is just my opinion. Quote Link to comment Share on other sites More sharing options...
retro-man Posted August 17, 2006 Share Posted August 17, 2006 (edited) I too, am uncomfortable having my aspirations spoon-fed to me by Madison Avenue like so much pablum. Just show me the cars, and maybe a scantily clad model or two, and I'm good. Edited August 17, 2006 by retro-man Quote Link to comment Share on other sites More sharing options...
Watchdevil Posted August 17, 2006 Share Posted August 17, 2006 (edited) I saw the TV commercial and ads and they are boring and uninspiring. It left me with no sense of greatness at all about a Lincoln. The idots that think the lousy new ads will sell Lincolns are the same type people who think that the new MK naming scheme is going to help sales as well... Those people just need to be selling and marketing feminine hygiene products only. We need to get the real car people back in control. Now if they had people working on the ads that did the great Mustang commercials that have been on then they would have been on to something. All I am left with an impression of is that Lincoln has no clear direction or image of what it really wants to be.... They just need to get back to the core product with historical relavence that people remember... Continentals and Marks... The Zephyr was a step in the right direction... Where is the other truly exciting products that ended up concept teasers and nothing else... I look back on the Continental and Mark concepts of recent years and wonder why they just didnt take a risk to see if it would have worked. Thank God though the Navicross concept never came to light. Edited August 17, 2006 by Watchdevil Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted August 17, 2006 Share Posted August 17, 2006 I have said it over and over again...Ford's marketing/advertising, SUCKS. It always has. Actually, Ford has the biggest budget of any other manufacturer for advertising, last I heard. And this is the CRAP they come up with? I want to know about the VEHICLE...Tell me what it does, why is it different than it's competitors...show me the styling, the interior, etc. I dont give a flying F--K about peoples aspirations, some wet fantasy they had during childhood, some Xman lovin' "I wanna conquer the world" BS... I don't give a S--T about these made up IDIOTS! Show me the VEHICLE !!! Educate me. Yes I agree, Americans are horrible consumers and uneducated citizens, so I understand having to lay these "dreams" out for them, but they also need to know about the product !! Quote Link to comment Share on other sites More sharing options...
Watchdevil Posted August 17, 2006 Share Posted August 17, 2006 It's funny... in personal ads some people show off their cars and material wealth to make them seem interesting. Lincoln is doing the opposite with their advertising... Putting people and aspirations in their ads to try to make a brand with a low self-esteem seem worth something... Quote Link to comment Share on other sites More sharing options...
Roadrunner Posted August 17, 2006 Share Posted August 17, 2006 "The world is yours" -- Scarface They should rock some Giorgio Moroder and hook in with the Scarface image. Quote Link to comment Share on other sites More sharing options...
retro-man Posted August 18, 2006 Share Posted August 18, 2006 It's funny... in personal ads some people show off their cars and material wealth to make them seem interesting. Lincoln is doing the opposite with their advertising... Putting people and aspirations in their ads to try to make a brand with a low self-esteem seem worth something... Interesting insight! Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted August 18, 2006 Share Posted August 18, 2006 (edited) The ad is almost a line for line copy of the "Bold Moves" spot that launched the Bold Moves campaign in April http://www.fordvehicles.com/features/commercials/ Naturally, future Lincoln ads will not be as long, nor will they be as devoid of product. However, like the Mustang commercial with the father and son doing burnouts, the commercials will not revolve around the product, and will tell you very little about it. If you want to know more about the product, use the internet. That's why Al Gore invented it. And that's how dang near every consumer between San Diego and Bangor finds out about cars. Edited August 18, 2006 by RichardJensen Quote Link to comment Share on other sites More sharing options...
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