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gafry

2015 FORD RANGER RUMOR

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there are many posts on the web that Ford may bring back the Ranger in 2015

 

as a 30 mpg small truck ??

 

any news out there on this info??

Edited by gafry

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Just rumors, everywhere else but here. Look at all the publicity the Ranger gets in the other places of the world, you would think Ford would get it. It was a small market at the end, but they killed it slowly by never really updating and adding anything new. It was a segment leader for many years. Let's face it, not everyone can fit an F series in the garage. People are always saying they wish Ford would bring the Ranger back, because of it's size. Think about eco-boost engine, and a small truck that would fit into a parking space. How did Ford ever lose it's way on this one and choose to give up a segment? If we are thinking One Ford concept for this company, bring it back with upgrades and watch it sell.

 

Call it an F-100, just make it small, so it works in the single car garage. How about a all around truck for the average guy that doesn't have a lot of space, because his garage is loaded up?

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The market shrank because people switched to crossovers when they became available and they switched to small 30+ mpg cars, hybrids and electrics when gas hit $4/gallon. An entire market doesn't go away just because a mfr doesn't update their vehicles.

 

Back in the 80s you hardly ever saw an extended cab or crew cab pickup - 90%+ were std cabs. Today you can't find a std cab pickup. The market changes and Ford could no longer afford to keep a bespoke platform and plant for such a small segment.

 

Also - a good portion of Ranger sales would come at the expense of the F150 so the NET sales increase and profit increase to Ford would be much smaller.

 

A smaller pickup that doesn't get dramatically better fuel mileage won't be a big hit anyway, so IF they do a small pickup it would likely be unibody and light with super fuel efficient engines.

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Would love to see ther Ranger return!

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No way, no how !

 

Ford put huge amounts of money into the aluminum F150 to produce a full sized light duty truck that will get comparable mileage to the competitions mid-sized trucks.

 

 

Keep dreaming and smokin' what your smokin'

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I heard Ford is adding a stripper model of the new F150. It'll be called the Ranger edition. Towing will be way down due to lighter frame. But that way Ford can keep the trademark rights on the Ranger name in the US.

 

BTW, the voices in my head is where I heard it.

 

:stirpot:

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No way, no how !

 

Ford put huge amounts of money into the aluminum F150 to produce a full sized light duty truck that will get comparable mileage to the competitions mid-sized trucks.

 

 

Keep dreaming and smokin' what your smokin'

 

I could see a much smaller TC based pickup IF it got significantly better mpg (at least 5 mpg) than the lightest 2.7L EB F150.

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This thread is starting to sound similar to the possible beginning to the disccusion in a GM board room that led to the GMC Envoy XUV. :runaway:

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This thread is starting to sound similar to the possible beginning to the disccusion in a GM board room that led to the GMC Envoy XUV. :runaway:

 

Well you would have to exclude akirby's post about getting significantly better fuel economy than the F150 since that is trying to apply logic to the situation. Logic has never been in a GM board room.

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Well you would have to exclude akirby's post about getting significantly better fuel economy than the F150 since that is trying to apply logic to the situation. Logic has never been in a GM board room.

 

Sorry. I'll do better worse next time.

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I don't see it,,, like stated already, any sales would take away from the 150.. Seems like they are ALL IN on the 150 and not looking to disrupt that....

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When you have a product with that many sales and that much profit margin keeping 2 plants busy you have to be very careful about shifting sales to less profitable vehicles built in less efficient plants.

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The used Rangers are going for a premium dollar and are still used in many companies.

The Sportrac is also going for a premium and is in demand as a used vehicle.

 

Maybe someone will see this and make a 2015 Ford Sportrac with good mileage or New Ranger

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The used Rangers are going for a premium dollar and are still used in many companies.

The Sportrac is also going for a premium and is in demand as a used vehicle.

 

Maybe someone will see this and make a 2015 Ford Sportrac with good mileage or New Ranger

 

Ford doesn't manufacture or sell used vehicles. Those vehicles sell because they are cheap. A new one wouldn't be cheap, and if it was, would contribute nothing to the bottom line, so what's the point?

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The new Ford Ranger already exists folks. It is being sold in Mexico. the United Kingdom and everywhere on the planet except the USA. The pickup won the 2013 European Pickup of the year.

It is a very cool looking truck. If you want to see it just go to Ford.uk , the Ford Mexican web site. :) So selling them here again would be pretty easy.

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The new Ford Ranger already exists folks. It is being sold in Mexico. the United Kingdom and everywhere on the planet except the USA. The pickup won the 2013 European Pickup of the year.

It is a very cool looking truck. If you want to see it just go to Ford.uk , the Ford Mexican web site. :) So selling them here again would be pretty easy.

The UK Ford Ranger is usually referred to as the ROW or "rest of the world" ranger here on BON.

 

The big problem is that like the Canyon/Colorado, it is 9/10ths of a F150. So it isn't much smaller. Except for the diesels, the FE isn't much better due to it still is 9/10ths the weight of a F150.

 

Lastly, when the ROW Ranger was being developed, at the US Ranger hadn't been officially axed. By the time Ford decided to ax the Ranger, the ROW Ranger was too far along in the design process to have it setup for US crash regulations. So the ROW ranger will need some decent modifications before it can pass US crash regs.

 

I think Ford has that option for the next MCE/refresh of the ROW Ranger, if they can do it. But for now, Ford will be hedging it's bets by going all in on the F150. F150 is the #1 selling vehicle in the country. If they can squeeze one more MPG out it, it counts a long way towards FE ratings. Where as selling, relatively speaking, a few ROW Rangers in the US probably saving 1-2 MPG there, doesn't count as much towards the overall ratings due to less being sold.

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Just bought a new 2013 STX F150 5.0 engine. I get 17.8 MPG on it going to work and hope for better this summer. Love this Truck and the engine power.

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The UK Ford Ranger is usually referred to as the ROW or "rest of the world" ranger here on BON.

 

The big problem is that like the Canyon/Colorado, it is 9/10ths of a F150. So it isn't much smaller. Except for the diesels, the FE isn't much better due to it still is 9/10ths the weight of a F150.

 

Lastly, when the ROW Ranger was being developed, at the US Ranger hadn't been officially axed. By the time Ford decided to ax the Ranger, the ROW Ranger was too far along in the design process to have it setup for US crash regulations. So the ROW ranger will need some decent modifications before it can pass US crash regs.

 

I think Ford has that option for the next MCE/refresh of the ROW Ranger, if they can do it. But for now, Ford will be hedging it's bets by going all in on the F150. F150 is the #1 selling vehicle in the country. If they can squeeze one more MPG out it, it counts a long way towards FE ratings. Where as selling, relatively speaking, a few ROW Rangers in the US probably saving 1-2 MPG there, doesn't count as much towards the overall ratings due to less being sold.

If you talk to most people who would like a Ranger, they want a slightly smaller truck, 9/10's of the F150 size would be perfect. Its not about mpg, its about size.

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So let's say there are 60K buyers who want a slightly smaller F150. Let's say half of them were planning to buy a F150 anyway so the net new sales is now 30K (and that's being generous if you're discounting a big mpg advantage). Ford has to either add the Ranger to an existing plant or open a new plant just for 30K units or import it from a country with no chicken tax AND go through all of the US certifications and testing, etc.

 

It's just not worth it. Throw in a significant mpg advantage by using a very light duty unibody frame that can be shared with other vehicles like the Transit Connect and it will not only sell more units it will be cheaper and easier to produce and it won't steal as many F150 sales giving it more net sales increase and it *might* make sense.

 

For a company that doesn't have existing full-sized sales to consider and has different plant and platform availability it might very well make sense. Why GM chose to do it the way they did is a total mystery that defies logical business sense.

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If you talk to most people who would like a Ranger, they want a slightly smaller truck, 9/10's of the F150 size would be perfect. Its not about mpg, its about size.

But here's the beef I have. There are a vocal bunch of the Ranger group who are used to the old days when the Ranger was cheaper than the F150. Due to a myriad of reasons, that isn't the case anymore. The ROW Ranger built to US specs will cost just as much as an F150.

 

So are they willing to pay that price? I'm betting there are quite a few that won't be willing.

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But here's the beef I have. There are a vocal bunch of the Ranger group who are used to the old days when the Ranger was cheaper than the F150. Due to a myriad of reasons, that isn't the case anymore. The ROW Ranger built to US specs will cost just as much as an F150.

 

So are they willing to pay that price? I'm betting there are quite a few that won't be willing.

I know several life long Ford buyers who are now buying GM becuase Ford doesn't make what they want. I for 1 would gladly pay the same price as an F150 for a Ranger. As it is I just might be another life long customer (been buying Ford's since 1965) who will probably be going to GM when my lease is up.

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I know several life long Ford buyers who are now buying GM becuase Ford doesn't make what they want. I for 1 would gladly pay the same price as an F150 for a Ranger. As it is I just might be another life long customer (been buying Ford's since 1965) who will probably be going to GM when my lease is up.

 

Ford can't hold on to every single customer. Just like GM can't either.

 

Wonder how many GM customers will switch to Ford because they can get a full-sizer with more capability than the Silverado while getting 15-20% better fuel economy. Probably more than Ford will lose by not offering a Ranger in the US...

Edited by fordmantpw

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I for 1 would gladly pay the same price as an F150 for a Ranger.

 

You, sir, are in the decided minority there. No other such pricing model exists in the industry for a reason.

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Sometimes it's way cheaper to lose customers. The resources that Ford saved by cancelling the Ranger at least partially financed the 2015 F150. Which is better - 60K new F150 sales per year or 60K Ranger sales?

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