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Five Reasons Ford Should Bring Ranger Back to U.S.


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The TC was probably shoehorned into Valencia because they had production space, and I bet the costs were weighed against upfitting a current line here. FOE has been hurting so they probably had room if production had been cut back to cater to dwindling demand....once again speculating...

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The TC was probably shoehorned into Valencia because they had production space, and I bet the costs were weighed against upfitting a current line here. FOE has been hurting so they probably had room if production had been cut back to cater to dwindling demand....once again speculating...

 

https://media.ford.com/content/fordmedia-mobile/feu/es/es/news/2015/02/05/ford-invests-_2-3-billion-in-valencia-operations-in-spain---high.html

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so, I rest my case...they had room EASILY, especially if output of some vehicular lines had been cut back because of dwindling demand. However, the plant bodes well for future One Ford product...especially if it takes off....and please, stop with the Toyota references...Ford is NOT targeting them in the slightest...thank god....

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Question for USA consumers, are there families that would have both a F150 and a Ranger in their driveways?

How many cars are in the average families driveways?

I ask because of all the talk about cannibalization of sales within a brand in the USA.

 

As I understand, in the USA Ford leads when it comes to its customers brand loyalty yes?

 

With such loyal customers, is it not possible that if Dad drives a F150, his son or daughter or wife might want a Ranger?

 

There is this scenario to consider as well no?

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I'm thinking of how much money Ford made off the Taurus in its final years. Atlanta must have been a cash cow.

 

If that was the case they would not have closed the plant and killed the fleet Taurus. While sales and plant utilization were great, I suspect margins were terrible.

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"Last years of Taurus must have been a cash cow!"

 

Really? Then why is it long gone? Still have to pay workers wages, and with steep discounts to sell outdated products, the tooling that is 'paid off' doesn't do diddly. Selling to rental firms for pennies on the dollar, then dumping in used car lots, where even those buyers do not want 'dated cars'. Then end up with low credit score buyers. That really helps the company right?

 

Just keep dreaming of Ford 'bringing back' old products to "admire" filling up storage lots.

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"Last years of Taurus must have been a cash cow!"

 

Really? Then why is it long gone? Still have to pay workers wages, and with steep discounts to sell outdated products, the tooling that is 'paid off' doesn't do diddly. Selling to rental firms for pennies on the dollar, then dumping in used car lots, where even those buyers do not want 'dated cars'. Then end up with low credit score buyers. That really helps the company right?

 

Just keep dreaming of Ford 'bringing back' old products to "admire" filling up storage lots.

 

He was being sarcastic.

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And what are their NA margins?

Higher than Ford in Q1 2015

 

AFAIK ford is global company like Toyota, why ignore that fact?

 

it is interesting how you keep coming back to North american margins where ford is strong, but ignore the rest of the world where the growth in the auto industry is coming.

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so, I rest my case...they had room EASILY, especially if output of some vehicular lines had been cut back because of dwindling demand. However, the plant bodes well for future One Ford product...especially if it takes off....and

You have to dig deeper, the New TC represents The future, and only if Ford begins to build plants like Valnecia and not like MAP can they fully realize the benefits of One Ford.

 

please, stop with the Toyota references...Ford is NOT targeting them in the slightest...thank god....

Why, they are the leaders in profit, margin, technology and sales?

 

or is it easier to compare Ford to GM?

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it is interesting how you keep coming back to North american margins where ford is strong, but ignore the rest of the world where the growth in the auto industry is coming.

 

This is a discussion about launching the Ranger in the United States, is it not?

 

And if the assertion is that Ford's failure to launch the Ranger in the US indicates mismanagement, then Ford's NA margins are germane to the question, are they not?

 

And if the question is whether Ford's NA plants are less efficiently operated than their EU plants, then Ford's NA margins are relevant, are they not?

 

And if the question is whether GM or Toyota have a better approach to doing business in North America, then their NA margins should be compared, should they not?

 

You keep trying to shift the ground of the discussion to a subject where you can trot out poorly constructed but better sounding arguments, hackneyed phrases about 'global growth', etc.

 

But it does not hold.

 

This is a discussion about how Ford is conducting business in North America in general and the United States in particular. Ford's NA margins are very, very, very relevant here.

Edited by RichardJensen
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leader in technology...? bwahahahaha...funny stuff....believe what you wish Biker....4 speed trans in the base Corolla.....substandard pickup trucks?....their biggest seller ...Camry....yeah, THERES a leader in tech everyone's aiming for...one thing they DO lead in Biker...mediocrity......vanilla sells....but I prefer something tastier...PS, they aren't targeting GM either...that's insulting.

Edited by Deanh
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This is a discussion about launching the Ranger in the United States, is it not?

 

And if the assertion is that Ford's failure to launch the Ranger in the US indicates mismanagement, then Ford's NA margins are germane to the question, are they not?

 

And if the question is whether Ford's NA plants are less efficiently operated than their EU plants, then Ford's NA margins are relevant, are they not?

 

And if the question is whether GM or Toyota have a better approach to doing business in North America, then their NA margins should be compared, should they not?

 

You keep trying to shift the ground of the discussion to a subject where you can trot out poorly constructed but better sounding arguments, hackneyed phrases about 'global growth', etc.

 

But it does not hold.

 

This is a discussion about how Ford is conducting business in North America in general and the United States in particular. Ford's NA margins are very, very, very relevant here.

 

Toyota approach to business in north america will be different that Ford's because they operate like a global enterprise not as a collection of fiefdoms.

 

It just get old with everyone picking on GM and ignoring the real threats in the marketplace.

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leader in technology...? bwahahahaha...funny stuff....believe what you wish Biker....4 speed trans in the base Corolla.....substandard pickup trucks?....their biggest seller ...Camry....yeah, THERES a leader in tech everyone's aiming for...one thing they DO lead in Biker...mediocrity......vanilla sells....but I prefer something tastier...PS, they aren't targeting GM either...that's insulting.

 

How many hybrid systems does Ford produce?

 

1

 

Toyota

 

7-8 different systems.

 

 

Lets Talk about vanilla.

 

Is Lexus more Vanilla than Lincoln?

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Toyota approach to business in north america will be different that Ford's because they operate like a global enterprise not as a collection of fiefdoms.

 

It just get old with everyone picking on GM and ignoring the real threats in the marketplace.

 

Please tell me what global platform the Camry is based on.

 

And you know what? GM is headed straight back to bankruptcy.

 

Their board and CEO haven't the intestinal fortitude to tell a small pack of 'activist' investors to go pound sand, and are instead setting fire to their money by retiring shares. Their in-house finance arm is extending an astonishing amount of bad paper, and I haven't even gotten to their unrealistic product planning and questionable production decisions.

 

Does the drumbeat of posts on that subject get old?

 

I'm sure it does. But that hardly makes any of the criticism less cogent.

 

And if you have a problem with it, take it up with GM. If they were better run, there would be less here to complain about.

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