lfeg Posted September 2, 2015 Share Posted September 2, 2015 Well, there was the Edsel Ranger. 2 Quote Link to comment Share on other sites More sharing options...
bzcat Posted September 2, 2015 Share Posted September 2, 2015 (edited) 1) I could buy that, though I can also see the argument for a 2 door model (even if the take rate would be low). 2) My proposal was that this Bronco truck IS the rumored "Ranger." And that the Bronco will be the Troller replacement. Anything other than the ROW Ranger shoudn't be called Ranger. 3) I could buy that. 4) I can't see a sub Escape model being called Bronco. It's too small. Another thought I had on #3 - the source mentioned 2 brands. What if instead of a Lincoln, the Bronco and next-gen Troller are one in the same and it was actually the Troller that they're going to export to South America? I'm not arguing... just adding constructive comments (this will not be circular I promise ) 1. If there is a 2 door, Ford will have to really limit its availability. It will be extremely low volume. Not sure how you can justify the investment in tooling. 2. I don't see how Ford could afford two different BOF truck below F-150, one for US and one for the rest of the world. It goes opposite of what Ford has been trying to accomplish for the last few years streamlining products under a single unified global portfolio. If there is going to be a BOF truck in the US, it will be the rest of the world Ranger. Also, going smaller than T6 doesn't make any CAFE sense as I mentioned. Both Toyota and GM enlarged their rest of the world truck substantially in the US to gain footprint. Regarding the two brands rumor... I would predict the return of Mazda Navajo before I sign on to there being a Lincoln BOF SUV in the mix... And yes, if Bronco production starts in the US, it makes sense that Troller will be made next to it. Edited September 2, 2015 by bzcat Quote Link to comment Share on other sites More sharing options...
akirby Posted September 2, 2015 Share Posted September 2, 2015 Maybe Troller is the 2nd brand? 2 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted September 2, 2015 Share Posted September 2, 2015 Maybe Troller is the 2nd brand?Eh, I doubt it. I don't think Ford is wanting to build a third brand basically from the ground up in North America. I think it would be rebadged instead. Quote Link to comment Share on other sites More sharing options...
Anthony Posted September 2, 2015 Share Posted September 2, 2015 Maybe Troller is the 2nd brand? I think that is the most plausible theory, especially given what was said about the sharing of T6. Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted September 2, 2015 Share Posted September 2, 2015 Eh, I doubt it. I don't think Ford is wanting to build a third brand basically from the ground up in North America. I think it would be rebadged instead. Troller for export, not for sale in NA? 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted September 2, 2015 Share Posted September 2, 2015 Troller for export, not for sale in NA? Now that I could buy, but only if they decide that building them in Brazil isn't worth it anymore. Quote Link to comment Share on other sites More sharing options...
akirby Posted September 2, 2015 Share Posted September 2, 2015 Eh, I doubt it. I don't think Ford is wanting to build a third brand basically from the ground up in North America. I think it would be rebadged instead. Makes a bit more sense than a Lincoln version of that type of vehicle. Quote Link to comment Share on other sites More sharing options...
blazerdude20 Posted September 2, 2015 Share Posted September 2, 2015 I'm not arguing... just adding constructive comments (this will not be circular I promise ) 1. If there is a 2 door, Ford will have to really limit its availability. It will be extremely low volume. Not sure how you can justify the investment in tooling. 2. I don't see how Ford could afford two different BOF truck below F-150, one for US and one for the rest of the world. It goes opposite of what Ford has been trying to accomplish for the last few years streamlining products under a single unified global portfolio. If there is going to be a BOF truck in the US, it will be the rest of the world Ranger. Also, going smaller than T6 doesn't make any CAFE sense as I mentioned. Both Toyota and GM enlarged their rest of the world truck substantially in the US to gain footprint. Regarding the two brands rumor... I would predict the return of Mazda Navajo before I sign on to there being a Lincoln BOF SUV in the mix... And yes, if Bronco production starts in the US, it makes sense that Troller will be made next to it. I could see them building the 2 door if they are in fact merging the bronco project with Troller. That way South America would cover a lot of the development expenses. Now the real question is when will we see an SVT / Raptor version?!? Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted September 2, 2015 Share Posted September 2, 2015 Makes a bit more sense than a Lincoln version of that type of vehicle. To a point, yeah. However, Ford is doing better financially, but building a third brand better? I don't think so. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 2, 2015 Share Posted September 2, 2015 (edited) Eh, I doubt it. I don't think Ford is wanting to build a third brand basically from the ground up in North America. I think it would be rebadged instead. No, his and my point was that they'd build a Troller there, as it would be identical to our Bronco. Not that the Troller would be sold here. So therefore you technically have 2 brands but the same product, and the Trollers would be exported to other parts of the world (not sold here in NA), while we're sold the (mostly) identical Ford-branded Bronco. Edited September 2, 2015 by rmc523 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 2, 2015 Share Posted September 2, 2015 Now that I could buy, but only if they decide that building them in Brazil isn't worth it anymore. Haha yeah, that's what I said a few posts ago. Quote Link to comment Share on other sites More sharing options...
akirby Posted September 3, 2015 Share Posted September 3, 2015 I think the only thing we really know right now is we don't really know anything. 4 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted September 3, 2015 Share Posted September 3, 2015 No, his and my point was that they'd build a Troller there, as it would be identical to our Bronco. Not that the Troller would be sold here. So therefore you technically have 2 brands but the same product, and the Trollers would be exported to other parts of the world (not sold here in NA), while we're sold the (mostly) identical Ford-branded Bronco.Ah ok. That wasn't really clear to me. That makes more sense Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 3, 2015 Share Posted September 3, 2015 Ah ok. That wasn't really clear to me. That makes more sense Yeah sorry, guess I didn't explain that well. Quote Link to comment Share on other sites More sharing options...
Footballfan Posted September 3, 2015 Share Posted September 3, 2015 Trying valiantly to get this back on topic...just saw this Jeep Wrangler to stay in Toledo, Cherokee leaving, Wrangler-based pickup coming http://www.autonews.com/article/20150901/OEM01/150909993/jeep-wrangler-to-stay-in-toledo-cherokee-leaving-wrangler-based I think their 350K number is pie in the sky for just the Wrangler and Pickup Wrangler alone.... Remember that Toledo is planned on being the sole global source for the Wrangler and its variants. Quote Link to comment Share on other sites More sharing options...
Moosetang Posted September 3, 2015 Share Posted September 3, 2015 I think the only thing we really know right now is we don't really know anything.All I know is my gut says "maybe." 1 Quote Link to comment Share on other sites More sharing options...
probowler Posted September 3, 2015 Share Posted September 3, 2015 This has been a very pleasant thread. Let's keep future discussions like this Quote Link to comment Share on other sites More sharing options...
J-150 Posted September 3, 2015 Share Posted September 3, 2015 Maybe Troller is the 2nd brand? Not sure if anyone has the answer, but how much equity does the Troller name have in Brazil vs Ford. Is it possible the Troller SUV gets renamed as a Ford in South America? Quote Link to comment Share on other sites More sharing options...
lfeg Posted September 3, 2015 Share Posted September 3, 2015 Some observations. If Ford wants a vehicle to compete in the space where the Wrangler is, a 2 door is necessary. That is where the bulk of sales seems to be. On the road I rarely see the 4 door Wrangler, but more than a few 2 doors. Also, I drive by a Chrysler/dodge/Ram/Jeep dealership (boy, that does not roll off the tongue nicely, keeps hanging up) nearly every day, and on their lot there are about six 2 door Wranglers for every 4 door Wrangler. Quote Link to comment Share on other sites More sharing options...
J-150 Posted September 3, 2015 Share Posted September 3, 2015 Some observations. If Ford wants a vehicle to compete in the space where the Wrangler is, a 2 door is necessary. That is where the bulk of sales seems to be. On the road I rarely see the 4 door Wrangler, but more than a few 2 doors. Also, I drive by a Chrysler/dodge/Ram/Jeep dealership (boy, that does not roll off the tongue nicely, keeps hanging up) nearly every day, and on their lot there are about six 2 door Wranglers for every 4 door Wrangler. Last Stat I read was 70% 4 door in the Wrangler. 1 Quote Link to comment Share on other sites More sharing options...
Anthony Posted September 3, 2015 Share Posted September 3, 2015 Last Stat I read was 70% 4 door in the Wrangler. That is correct, the split (as of last year) was 70% 4 door / 30% 2 door. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted September 3, 2015 Share Posted September 3, 2015 If Ford wants a vehicle to compete in the space where the Wrangler is, a 2 door is necessary. That is where the bulk of sales seems to be. As J-150 points out that's no longer the case. I see way more new 4 doors than 2 doors. It might be more than 70% here in Atlanta. Same thing happened with pickups. In 1970s/80s supercrews were virtually non-existent outside superduty type work trucks. Now they're way over half the market - probably closer to 70%. Quote Link to comment Share on other sites More sharing options...
NLPRacing Posted September 3, 2015 Share Posted September 3, 2015 Some observations. If Ford wants a vehicle to compete in the space where the Wrangler is, a 2 door is necessary. That is where the bulk of sales seems to be. On the road I rarely see the 4 door Wrangler, but more than a few 2 doors. Also, I drive by a Chrysler/dodge/Ram/Jeep dealership (boy, that does not roll off the tongue nicely, keeps hanging up) nearly every day, and on their lot there are about six 2 door Wranglers for every 4 door Wrangler. A 2 door Bronco may not be necessary for the US market, but it would do well in Mexico, South America and other parts of the world. So if they can offer a 2 door Bronco here and still make money on it, I think they they should. Quote Link to comment Share on other sites More sharing options...
Sevensecondsuv Posted September 3, 2015 Share Posted September 3, 2015 I think we still see a lot more 2 door Wranglers on the road since they've been selling them for decades vs just the last handful of years for the 4 door version. That being said, Bronco has always been a 2 door, so I think there will at least be a 2 door version. Especially if Troller relation rumors are true. Coming out with a new 4 door-only Bronco would be akin to if Ford had released the 2004 mustang as a 4 door. 2 Quote Link to comment Share on other sites More sharing options...
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