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First Continental ad debuts


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Here's the Continental's first TV ad:

 

 

 

Ford Motor Co. will begin airing its first commercials for the Lincoln Continental, featuring actor Matthew McConaughey, later this month.

The automaker’s latest television spots were filmed in Reykjavik, Iceland, and directed by Wally Pfister, who has worked on movies including “Inception,” “The Dark Knight,” and “The Dark Knight Rises.” The ads feature the 2017 Continental sedan on a glacial plain, shallow water and other unique terrain.

 

http://www.autonews.com/article/20161219/RETAIL03/161219867/lincoln-taps-mcconaughey-for-continental-ad-campaign

 

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It's better than the 18 "first ever ___" commercials GM has for its different products, and CT6's backward moving people on sidewalks.

Edited by rmc523
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I sat in one last week. 1) They don't need an L version. Plenty of leg room 2) the optional rear seat control option is cool 3) The door handles are sexy, and the pull shut feature is a nice touch 4) The interior door electronic door release was WOW!

 

In the parking we talked to a woman who traded-in her 7 series BMW on an all black Continental with red brake calipers. She loved it.

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Those Caddy ads with cars driving in cities, with no traffic, aren't realistic. Younger Urbanites in Manhattan/Brooklyn/Chicago prefer Uber or Lyft to socialize in high rise areas. They only drag their car [Corolla/Civic/CRV] out of parking garage to go to work in the suburbs, taking expressways.

 

The Caddy XT5 ad, with the women wafting for rain to stop, makes more sense, since it looks like a low rise community, like LA or Nashville.

 

Lincolns ads are good, aiming at Sun Belt regions, and not trying to be "millennial-ish"

Edited by 630land
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