Ford Social Media Blackout?

[hbalek]

I follow Ford and Lincoln on both Facebook and Twitter and noticed that there have been no posts on any of their social media sites since April 20! This is odd considering they have consistently posted at least once daily on all platforms. Does anyone know why this is happening? I did check YouTube and they have posted a lot in the past week which is unusual.

Edited April 27, 2018 by hbalek

[atomcat68]

They are probably hiding for a few days to avoid the torches and pitchfork crowds they created by discontinuing all their cars.

[jasonj80]

They go thought times like this through the year sometimes it is only once a month. Looking at the Instagram account they have posted 3 times from March. The ad agency is under review as well. Ford spends billions and their ads suck compared to the industry. They are very stale.

[snooter]

Can you remember a ford commercial that actually stuck with you????....i cant...problem is this is not 1969 and ford is no longer with j walter thompson which i consider to have been one hell of an ad agency at its pinnacle..

[akirby]

The Denis Leary F150 ads are the best in the business. The rest suck.

[PREMiERdrum]

Their social media strategy, in design and execution, have been inconsistent at best and laughable at worst since they let Scott Monty get away. I see he's been saying nice things about Ford of late in his writing... curious as to if a return is being negotiated.

[Moosetang]

At the risk of beating my own drum, this goes back to my complaint that they didn't have anything to roll out at the same time they killed sedans. They needed a full-court strategy to make the death of sedans look like the actions of an agile and forward-thinking company being agile and forward-thinking. Instead they look look scared and reactionary, with little confidence and little positive for people to latch onto other than "we're reducing costs!" The decisions they're making might all be perfectly sound, even ahead of the curve, but they aren't projecting that at all.

[Assimilator]

I see them active on Instagram and Facebook, and every other comment are people lambasting them about their car plans.

[akirby]

At the risk of beating my own drum, this goes back to my complaint that they didn't have anything to roll out at the same time they killed sedans. They needed a full-court strategy to make the death of sedans look like the actions of an agile and forward-thinking company being agile and forward-thinking. Instead they look look scared and reactionary, with little confidence and little positive for people to latch onto other than "we're reducing costs!" The decisions they're making might all be perfectly sound, even ahead of the curve, but they aren't projecting that at all.

 

I don't disagree but I think the problem is they're announcing this way too early. Fusion isn't going away until 2020. Why announce that now other than to address the rumor that was leaked earlier? Other than Focus and C-Max which are happening this year I don't think any of that needed to be announced. I think either Hackett himself is trying to please the analysts or he's getting board pressure to do that. Neither is a good sign.

 

And I agree that it's probably the right move towards better margins. But poorly executed and even more poorly communicated.

 

I think Ford the last few years has been a constant media disaster from advertising (other than F series) to product intros to future plans.

[fuzzymoomoo]

 

I don't disagree but I think the problem is they're announcing this way too early. Fusion isn't going away until 2020. Why announce that now other than to address the rumor that was leaked earlier? Other than Focus and C-Max which are happening this year I don't think any of that needed to be announced. I think either Hackett himself is trying to please the analysts or he's getting board pressure to do that. Neither is a good sign.

 

And I agree that it's probably the right move towards better margins. But poorly executed and even more poorly communicated.

 

I think Ford the last few years has been a constant media disaster from advertising (other than F series) to product intros to future plans.

They desperately need to overhaul their entire media department

[MKX1960]

They are probably hiding for a few days to avoid the torches and pitchfork crowds they created by discontinuing all their cars.

It's unbelievable on Yahoo. Everyone thinks Ford is ready to go out of business.

[Deanh]

think about it...Fords sedans consist of but 4 cars....The Taurus has been dead for years....so basically . cars...so basically they are cancelling the Fiesta....and people arent reading...they are dis-continuing sedans as we know them...right there is grounds for massive speculation.......we are becoming a society that instantly jumps to the worst possible conclusion through jumping to conclusions.....

[2b2]

imho, Fomoco deserves every pitchfork & torch & Then Some

for the stoopid way they broached this

finally thought of a metaphor I like:

tell your significant other that you're going to divorce them in 2 years...

...and see how those two years 'GO' for you

*BUT*

file under "Silence is Golden::DUCT TAPE is silver"

https://www.at.ford.com/en/homepage/news-and-clipsheet/news/2018/4/jim-farley-message-to-dealers.html

where Farley '''walks back''' much of their [kill-all-cars] announcement

Edited April 27, 2018 by 2b2

[Jimm44]

This guy Farley sounds like a car salesman to me!

[twintornados]

So, in short....when we say sedan....we mean CUV.....

[twintornados]

think about it...Fords sedans consist of but 4 cars....The Taurus has been dead for years....so basically . cars...so basically they are cancelling the Fiesta....and people arent reading...they are dis-continuing sedans as we know them...right there is grounds for massive speculation.......we are becoming a society that instantly jumps to the worst possible conclusion through jumping to conclusions.....

[2b2]

So, in short....when we say sedan....we mean CUV.....

I got the impression that they will bring out some carCars but Only on the new, still-secret electric platformitecture

which

I'm thinking is gonna be more important AND widespread than C2 or cD6 eventually

[jpd80]

"They're not going to be traditional silhouetted sedans"

 

Farley is talking about sedans as crossovers and hatchbacks with increased ride height not sedans as three box cars...

 

For argument's sake, a NG Mondeo "Active" 5-door or S/W with increased ride height is no longer a car.....

Edited April 28, 2018 by jpd80

[2b2]

^ remember these are the guys who thought the USRanger looks completely diff from the RotW one

 

[fuzzymoomoo]

^ remember these are the guys who thought the USRanger looks completely diff from the RotW one

 

and go look at the comments whenever Ford posts anything about the new Ranger.

 

For even more hilarity, go to the initial Facebook post the day of the NAIAS reveal. It is mind numbingly stupid

[Deanh]

social media has basically become a conduit for negative diatribe....doesnt surprize me if Fords hit the brakes....