Autoextremist: Ford in Free Fall

[2b2]

Fuel economy is only a concern to most buyers when it hurts their hip pocket.

Most expect manufacturers to evolve their vehicles and include good fuel economy as as standard feature

and i think that this is the one big draw back to electrification, especially when gas prices and interest rates

have been so low for so long.

 

Reality will bite with rising gas prices and interest rates but as always, human nature will dictate that most

truck and Utility buyers will expect manufacturers to change and offer them more efficient versions of their

current vehicles, rather than force them to seek refuge in compact and mid sized cars.

 

The reason not much has been said about Fusion is that Ford is probably watching to see what actually

happens this year & the Next and whether something needs to be added back into the vehicle mix

to cover remaining car needs.- it's a vehicle size worth watching.

& that last pgraph makes me shake my head & wonder...

...just hard to believe that Ford can be that..."all-that" [like business-Gorilla-warfare?] or [acrobatic?] or

[willing to work That hard?] sorta felt they've always depended more on inspiration than perspiration

Edited May 19, 2018 by 2b2

[jpd80]

Switching all that car production to Ranger and utilities gets Ford aligned with GM's current truck and Utility sales volume.

For GM to get in the same position of efficiency, it would have to close and consolidate about five or six plants.

 

Unlike Ford, GM has invested big in cars with very little to show for it and now needs to keep all those car sales going

to see a return. Ford doesn't, it can exit Fiesta, Focus and Taurus without much pain, the only angst is Fusion sales.

Edited May 19, 2018 by jpd80