Ford Trademarks "Adrenaline" and "Badlands" Names

[rmc523]

https://www.autoblog.com/2019/07/25/ford-adrenaline-badlands-trademarks/

 

Last September, Ford filed to trademark the name "Adrenaline" in Canada and Mexico. This month, Ford Authoritydiscovered applications submitted July 17 to the U.S. Patent and Trademark Office (USPTO) for the names "Adrenaline" and "Badlands." The applicable categories for the monikers are “Land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles,” and the generic natures of the words means we don't have a shoo-in for use, unlike as with the trademark requests for Bronco Scout and Bronco Sport also filed this year. If Adrenaline and Badlands see any use, though, the leading contenders to earn the name are pickup trucks or the Mustang-based electric crossover.

[Jqa1824]

Adrenaline actually would be a cool name for the Ford electric CUV. Wasn’t there a performance Explorer SUV concept callled that in the mid 90s? I also remember that name was going to be used on an SVT version of the 2nd Gen Sport Trac.

[rmc523]

52 minutes ago, Jqa1824 said:

Adrenaline actually would be a cool name for the Ford electric CUV. Wasn’t there a performance Explorer SUV concept callled that in the mid 90s? I also remember that name was going to be used on an SVT version of the 2nd Gen Sport Trac.

Correct.  That concept became the Explorer Sport Trac:

 

And yes, they made the SVT Adrenalin concept of the 2nd gen Sport Trac.  They did wind up using the Adrenalin name (no "e" on the end) on an appearance package for the 2nd gen Sport Trac - basically they went for the looks of the concept without the upgraded powertrain:

 

I always liked that 2nd gen Sport Trac.