rmc523 Posted August 19, 2019 Share Posted August 19, 2019 Apologies for it being late. It was a longer process this month. Here are approximate/estimated figures for Ford in July: 6 1 Quote Link to comment Share on other sites More sharing options...
ZanatWork Posted August 19, 2019 Share Posted August 19, 2019 Thanks for your efforts, on behalf of some of us that geek out on sales numbers...! Quote Link to comment Share on other sites More sharing options...
Kev-Mo Posted August 19, 2019 Share Posted August 19, 2019 Ranger seems to have flattened out already - bit disappointing it is not selling better against the competition, I had such high hopes. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 19, 2019 Author Share Posted August 19, 2019 23 minutes ago, ZanatWork said: Thanks for your efforts, on behalf of some of us that geek out on sales numbers...! Oh I definitely cannot take full credit. Most of the credit should go to another person, so thanks to them! 16 minutes ago, Kev-Mo said: Ranger seems to have flattened out already - bit disappointing it is not selling better against the competition, I had such high hopes. I wonder how much of it is dealers still figuring out what trim/option mix to order - finding the sweet spot of the market. 1 Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted August 19, 2019 Share Posted August 19, 2019 (edited) With 5 months to go, should be interesting to see if Ranger can overtake Frontier for 3rd place in CY 2019. HRG Edited August 19, 2019 by HotRunrGuy Quote Link to comment Share on other sites More sharing options...
mackinaw Posted August 19, 2019 Share Posted August 19, 2019 25 minutes ago, Kev-Mo said: Ranger seems to have flattened out already - bit disappointing it is not selling better against the competition, I had such high hopes. It would help if they were in stock. My local dealer (northern Michigan) had none last weekend when I looked. 1 Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted August 19, 2019 Share Posted August 19, 2019 7 minutes ago, mackinaw said: It would help if they were in stock. My local dealer (northern Michigan) had none last weekend when I looked. Wimberley? When I run a search within 50 miles of 49701, they are the only dealer to show none in stock. HRG Quote Link to comment Share on other sites More sharing options...
Kev-Mo Posted August 19, 2019 Share Posted August 19, 2019 13 minutes ago, mackinaw said: It would help if they were in stock. My local dealer (northern Michigan) had none last weekend when I looked. 8 months into a launch of a major 'game changing' product - flat sales and limited stock. It doesn't seem right on all fronts. Does anyone know what is really going on? Are we going to concede that this Ranger just not enough to sway young mid-truck buyers over to Ford - even with a far superior drive train? Quote Link to comment Share on other sites More sharing options...
MY93SHO Posted August 19, 2019 Share Posted August 19, 2019 33 minutes ago, Kev-Mo said: 8 months into a launch of a major 'game changing' product - flat sales and limited stock. It doesn't seem right on all fronts. Does anyone know what is really going on? Are we going to concede that this Ranger just not enough to sway young mid-truck buyers over to Ford - even with a far superior drive train? Who said it was a "game-changer"? Quote Link to comment Share on other sites More sharing options...
MY93SHO Posted August 19, 2019 Share Posted August 19, 2019 55 minutes ago, mackinaw said: It would help if they were in stock. My local dealer (northern Michigan) had none last weekend when I looked. My dealer is down to two. One S.cab and one Crew. Quote Link to comment Share on other sites More sharing options...
akirby Posted August 19, 2019 Share Posted August 19, 2019 28 minutes ago, Kev-Mo said: 8 months into a launch of a major 'game changing' product - flat sales and limited stock. It doesn't seem right on all fronts. Does anyone know what is really going on? Are we going to concede that this Ranger just not enough to sway young mid-truck buyers over to Ford - even with a far superior drive train? Only $1k rebates. One engine, 2 body styles. 1 shift at the factory. Missing options like a moonroof. No fleet specials. No overstock. Sounds like it’s exactly where Ford wants it right now. 2 Quote Link to comment Share on other sites More sharing options...
mackinaw Posted August 19, 2019 Share Posted August 19, 2019 45 minutes ago, HotRunrGuy said: Wimberley? When I run a search within 50 miles of 49701, they are the only dealer to show none in stock. HRG Nearest dealer is Gaylord. And what's on their website doesn't reflect reality. There are supposedly four in stock, but when I drove through there lot on Sunday, there were none (though there may have been one in the showroom...I didn't check). Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 19, 2019 Author Share Posted August 19, 2019 (edited) 39 minutes ago, Kev-Mo said: 8 months into a launch of a major 'game changing' product - flat sales and limited stock. It doesn't seem right on all fronts. Does anyone know what is really going on? Are we going to concede that this Ranger just not enough to sway young mid-truck buyers over to Ford - even with a far superior drive train? I don't recall it ever being branded a "game changing" product. If anything, the next gen would be, as there wouldn't be (global) refresh limitations. It's also been widely reported here by those in the know here that they're only on 1 shift and not going to have increased production until Bronco comes online. Edited August 19, 2019 by rmc523 Quote Link to comment Share on other sites More sharing options...
mackinaw Posted August 19, 2019 Share Posted August 19, 2019 Just now, akirby said: Only $1k rebates. One engine, 2 body styles. 1 shift at the factory. Missing options like a moonroof. No fleet specials. No overstock. Sounds like it’s exactly where Ford wants it right now. I think you have it exactly right. I imagine margins are exactly where they want them. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted August 19, 2019 Share Posted August 19, 2019 3 minutes ago, mackinaw said: Nearest dealer is Gaylord. And what's on their website doesn't reflect reality. There are supposedly four in stock, but when I drove through there lot on Sunday, there were none (though there may have been one in the showroom...I didn't check). FWIW Some dealers will classify it as in stock if it's still in transport to the dealer Quote Link to comment Share on other sites More sharing options...
akirby Posted August 19, 2019 Share Posted August 19, 2019 32 minutes ago, fuzzymoomoo said: FWIW Some dealers will classify it as in stock if it's still in transport to the dealer Ford’s online inventory will show it as in stock when it leaves the factory. At least that’s how it used to work. Quote Link to comment Share on other sites More sharing options...
Kev-Mo Posted August 19, 2019 Share Posted August 19, 2019 (edited) 44 minutes ago, akirby said: Only $1k rebates. One engine, 2 body styles. 1 shift at the factory. Missing options like a moonroof. No fleet specials. No overstock. Sounds like it’s exactly where Ford wants it right now. I'll accept that as the best answer we have. The published annual sales estimate was 100K or better I seem to remember - so it is obvious that number has changed. I think it is a great overall truck; and recently my Pilot buddy had a rental up in Alaska for a layover a raved about it. Edited August 19, 2019 by Kev-Mo Quote Link to comment Share on other sites More sharing options...
Kev-Mo Posted August 19, 2019 Share Posted August 19, 2019 53 minutes ago, MY93SHO said: Who said it was a "game-changer"? Ok, 'game changer' is on the strong side, but nobody here can deny the implied importance of this product in anticipation of release about a year or so ago. Quote Link to comment Share on other sites More sharing options...
akirby Posted August 19, 2019 Share Posted August 19, 2019 It would be concerning if they were running 2 shifts and dealers had a 90 day supply and they had to put $5k on the hood to move them. 1 Quote Link to comment Share on other sites More sharing options...
2005Explorer Posted August 19, 2019 Share Posted August 19, 2019 2 hours ago, Kev-Mo said: 8 months into a launch of a major 'game changing' product - flat sales and limited stock. It doesn't seem right on all fronts. Does anyone know what is really going on? Are we going to concede that this Ranger just not enough to sway young mid-truck buyers over to Ford - even with a far superior drive train? I like my new Ranger and got it because I wanted a midsized truck and I only will drive a Ford. It's a good product to draw in brand loyal people, but probably not the best to pull in conquest sales from the Tacoma or Colorado. The powertrain is very good, but the rest is pretty average for it's class. Ford also offers a lot of discounting on F-150s so if you don't specifically want a smaller truck the F-150 doesn't cost much more. Sales might pick up a bit when end of model year discounts come depending on how much unsold inventory is sitting around by then. 1 Quote Link to comment Share on other sites More sharing options...
rperez817 Posted August 19, 2019 Share Posted August 19, 2019 (edited) 33 minutes ago, 2005Explorer said: I like my new Ranger and got it because I wanted a midsized truck and I only will drive a Ford. It's a good product to draw in brand loyal people. Same here! I replaced a 2004 Ranger with a 2019 Ranger because it's the right size for my family's lawn care and landscaping business. I'm among the loyal Ford "sheeple" who buy Ford trucks because they're Fords. Y'all are welcome to criticize me for that, but I'm happy with my purchase. Our new Ranger has served our business just fine in the couple months we've had it. No mechanical or electronic issues at all. At the same time, I acknowledge that U.S. Ranger is a hack job of a nearly decade old Ford global product (T6 Ranger). No problem for me - I knew that when I bought the truck. Anyway, 38k+ Rangers sold in the U.S. so far this year is pretty good. Having Ranger in the product lineup pretty much guarantees that Ford will be the #1 seller of pickup trucks in the U.S. this year. Oh yes, rmc523 no need to apologize sir! On the contrary, a big thumbs up to you for sharing the sales data! ? Edited August 19, 2019 by rperez817 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted August 19, 2019 Share Posted August 19, 2019 8 minutes ago, rperez817 said: U.S. Ranger is a hack job Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted August 19, 2019 Share Posted August 19, 2019 4 minutes ago, akirby said: The difference here is, rperez817 has stepped-up and spent his money and purchased the product, you haven't. He's entitled to his opinion, which frankly, carries more weight than yours. HRG 3 Quote Link to comment Share on other sites More sharing options...
rperez817 Posted August 19, 2019 Share Posted August 19, 2019 (edited) 14 minutes ago, akirby said: Hack job means "a task that needed to be completed as quickly as possible, all other considerations secondary". That's exactly what Ford did with 2019 Ranger in the U.S. market. Basically, after the previous U.S. Ranger was discontinued in 2011, Ford was left without a product in the fast growing midsize pickup truck segment for several years. After Ford management finally came to their senses, they decided it was best to take the existing T6 Ranger sold elsewhere in the world and make it meet U.S. light vehicle regulations. So it boiled down to Option 1 (Hack Job), provide U.S. customers with a Ranger ASAP. Or Option 2, wait until the next gen, redesigned Ranger is ready. I'm glad they chose Option 1. Edited August 19, 2019 by rperez817 Quote Link to comment Share on other sites More sharing options...
akirby Posted August 19, 2019 Share Posted August 19, 2019 6 minutes ago, HotRunrGuy said: The difference here is, rperez817 has stepped-up and spent his money and purchased the product, you haven't. He's entitled to his opinion, which frankly, carries more weight than yours. HRG He was calling it a hack job before he even saw it. Whether he owns one or not doesn’t change the definition of hack job. 1 Quote Link to comment Share on other sites More sharing options...
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