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Ford Mustang Mach E World Premiere Nov 17 9PM EST


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They have to use the mustang nameplate...i do not like it but when the intentional release of flatrock closing hit the media it signaled take this or we shut mustang production down..the problem going forward is investors have no faith in the technological advancement needed for electrification coming out of detroit..right now all bets are placed on the breakthrough(s) coming out of tesla...tesla's boutique approach to selling elecrification vehicles is something to take note of..actually it has been a brilliant market strategy on how to sell vehicles...they do deserve credit for that irregardless of what tesla's product may or may not be...

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7 minutes ago, snooter said:

the problem going forward is investors have no faith in the technological advancement needed for electrification coming out of detroit..right now all bets are placed on the breakthrough(s) coming out of tesla

 

It's true that Tesla is far ahead of the incumbent automakers currently with BEV technology and design. Part of the reason is that Tesla cars have been 100% pure electric from the beginning. Tesla can't use sales of ICE powered cars and trucks as a crutch, and their corporate mission is to "accelerate the world’s transition to sustainable energy." So they have no choice but to put all of their engineering and marketing efforts into BEV plus clean energy generation/storage products and services.

 

But with products like Mustang Mach-E, Ford's commitment to electrification, and Hackett's initiatives to get Ford fit again, investors and analysts may change their tune regarding Ford in the next 12-20 months. Same deal with GM if that company makes good on its promise to roll out 20 electric car models by 2023. Of course, this assumes the looming recession in the U.S. doesn't cause either company to pare back its electrification efforts.

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