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Ford AU Developing Focus based Trucklet?

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19 minutes ago, 2005Explorer said:

Aren't they planning on bringing the Ranger Raptor to market in the US and Canada in a few years? A Bronco pickup and a Ranger Raptor seems awfully redundant to me.

 

Look at what a loaded Gladiator goes for-$60K or so plus accessories (averaging about $1500 per Wrangler/Gladiator sold). Adding a Pickup bed to a Bronco seems like a no brainer to me if they can sell 10K units a year at that price. 

 

a Ranger Raptor would be "only" in the mid 50s fully load

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24 minutes ago, 2005Explorer said:

Aren't they planning on bringing the Ranger Raptor to market in the US and Canada in a few years? A Bronco pickup and a Ranger Raptor seems awfully redundant to me.

 

That was my thought too but apparently Ford knows better 🤷🏼‍♂️

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12 hours ago, 2005Explorer said:

Aren't they planning on bringing the Ranger Raptor to market in the US and Canada in a few years? A Bronco pickup and a Ranger Raptor seems awfully redundant to me.

 

Well, isn't the Raptor intended to be a desert runner anyway?  Whereas a Bronco truck could be rock climbing oriented?

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27 minutes ago, rmc523 said:

 

Well, isn't the Raptor intended to be a desert runner anyway?  Whereas a Bronco truck could be rock climbing oriented?

 

Yes different markets.   Although I think most F150 Raptors are more asphalt runners than desert runners.  :)

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8 minutes ago, akirby said:

 

Yes different markets.   Although I think most F150 Raptors are more asphalt runners than desert runners.  :)

 

Well, so would most Broncos too.

 

I was just saying you can offer both an market them to different audiences.

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1 minute ago, rmc523 said:

 

Well, so would most Broncos too.

 

I was just saying you can offer both an market them to different audiences.

 

Definitely 3 markets - desert runners, rock crawlers and asphalt traversing.  :)

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5 hours ago, akirby said:

 

Definitely 3 markets - desert runners, rock crawlers and asphalt traversing.  :)

 

Ranchero - city hugging truck

Ranger - commercial with some desert runner status

Bronco truck - lifestyle, convertible truck...the profit king!

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On 9/19/2019 at 3:02 PM, T-dubz said:

 

Gladiator is FCA’s only midsize truck and last I heard they weren’t bringing back the Dakota. I’m not sure ford could justify having two midsize trucks. I think it would make more sense to have a baby bronco truck so you fill another segment with a compact truck like the original ranger.

 

They are bring back Dakota. It's penciled in for 2022 launch. Will be based on the Galdiator but obviously cheaper and more utilitarian.

 

ram-2018-2022-plan.jpg

 

As for the compact truck in question, I think it is actually a van. Ford Australia had been proposing a replacement for the Mazda bongo based Econovan for a while. Transit Connect was deemed too expensive for most Asian markets where Ford used to sell Econovan. However, due to changes in safety regulation in several countries in Southeast Asia that will begin to outlaw cab forward vans and trucks, there is now an opportunity for Ford to enter the market again with a front engine small van and truck. Ford is probably thinking China as well where GM is the dominate player in small vans with its Wuling and Baojun brands.

 

My guess is Ford will design a low cost van based on C2 that is different than Transit Connect... The cheap van will sell in developing countries while Transit Connect will continue in Europe and North America.

 

It may be an extension of the new Ford Escort program as well... that car is ancient by Chinese market standards where everything turns over in 3 years. A value engineered version of C2 to underpin Escort, a cheap van, and next generation Territory.

Edited by bzcat

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On 9/25/2019 at 6:17 PM, ausrutherford said:

My goodness, the ProMaster is suppose to remain in production by 2022?

 

That thing dates back to 2006!

 

 

The E-series dates back to 1974 or so....

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19 hours ago, silvrsvt said:

 

 

The E-series dates back to 1974 or so....

 

Yea...but we now have the Transit.

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On 9/27/2019 at 3:26 PM, fuzzymoomoo said:

 

E-Series cutaway is still a thing 


The truck that just won't die.  The Automotive industries B-52.

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My point is that the Transit took over for the E-Series with a bang and Ford looks to be keeping up with updates.

 

I doubt the Transit will go 10 years without a new generation coming out.

 

The competition, if they want to stay up to speed, needs to do the same. The Ducato/ProMaster being 16 years old in 2022 will not keep up.

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On 9/28/2019 at 10:46 PM, ausrutherford said:

My point is that the Transit took over for the E-Series with a bang and Ford looks to be keeping up with updates.

 

I doubt the Transit will go 10 years without a new generation coming out.

 

The competition, if they want to stay up to speed, needs to do the same. The Ducato/ProMaster being 16 years old in 2022 will not keep up.

 

I don't care if they do anything else to the thing (ProMaster), but can they please at least fix that hideous face?

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7 minutes ago, rmc523 said:

 

I don't care if they do anything else to the thing (ProMaster), but can they please at least fix that hideous face?

 

What gets me is the solid rear axle. Looks like a Radio Flyer Wagon from the back,,,,,

 

HRG

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On 9/25/2019 at 2:17 PM, ausrutherford said:

My goodness, the ProMaster is suppose to remain in production by 2022?

 

That thing dates back to 2006!

 

And the Challenger is what, 2008? Dodge seems to have done an impressive job replicating the Asian makers ability to maintain long-lasting platforms. I have no idea how popular or successful the promaster, but the challenger is doing well for what it is.

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