fuzzymoomoo Posted January 18, 2020 Share Posted January 18, 2020 1 hour ago, probowler said: It sucks that GMC was able to make that work, yet the Mark LT couldn't stick around. the sole purpose of the Mark LT was to give Lincoln dealers something to sell after the death of the LS and Town Car. 1 Quote Link to comment Share on other sites More sharing options...
probowler Posted January 18, 2020 Share Posted January 18, 2020 1 hour ago, fuzzymoomoo said: the sole purpose of the Mark LT was to give Lincoln dealers something to sell after the death of the LS and Town Car. Oh, that's an interesting piece of history. Had no idea! Quote Link to comment Share on other sites More sharing options...
rmc523 Posted January 20, 2020 Author Share Posted January 20, 2020 On 1/17/2020 at 10:19 PM, probowler said: It sucks that GMC was able to make that work, yet the Mark LT couldn't stick around. At least the Sierra has different exterior styling vs. the Silverado, which the Mark LT never had, other than grille insert and the extra red on the tailgate. Quote Link to comment Share on other sites More sharing options...
akirby Posted January 20, 2020 Share Posted January 20, 2020 1 minute ago, rmc523 said: At least the Sierra has different exterior styling vs. the Silverado, which the Mark LT never had, other than grille insert and the extra red on the tailgate. Huh??? Quote Link to comment Share on other sites More sharing options...
MKX1960 Posted January 21, 2020 Share Posted January 21, 2020 On 1/11/2020 at 10:07 AM, mackinaw said: It's a gamble for GM. The image of the Hummer brand is that of a gas-guzzling dinosaur. They can only hope that making it a EV will change opinions. Not sure it will at first, but maybe eventually. And GM has probably noticed all of the positive buzz being generated by the Bronco(s) and wants in. To become an EV, it's not likely to be anything like the past models. It will most likely be fairly small and light weight and stripped down. The haters will be viewing it the same way they are with the regular Mustang and the Mach E. Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted January 30, 2020 Share Posted January 30, 2020 Quote The bane of environmentalists in the early 2000s, Hummer is recast as an electric-only truck capable of a jaw-dropping 1,000 horsepower, 11,500 lb-ft of torque and a sprint to 60 mph in 3 seconds. https://www.autoblog.com/2020/01/30/hummer-truck-super-bowl-return/ Quote Link to comment Share on other sites More sharing options...
mackinaw Posted January 30, 2020 Share Posted January 30, 2020 Interesting times we live in. Wonder how much this thing will cost? Quote Link to comment Share on other sites More sharing options...
rmc523 Posted January 30, 2020 Author Share Posted January 30, 2020 Interesting. Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted January 30, 2020 Share Posted January 30, 2020 The extra marketing, customer education, and consumer awareness initiatives required to reshape the Hummer brand will NOT come back to them in the form of increased ATPs or raw sales compared to if this were launched as a Cadillac or even "just" a GMC. They came up with a great product that is unique to the market of today... and then figured out a way to make it more difficult and expensive to market without an upside elsewhere. Typical GM. 2 Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted January 30, 2020 Share Posted January 30, 2020 I still don't get this. Why Hummer. Why not make it a GMC and elevate that brand? Give GMC something not shared with Chevy. And, if you want to revive a brand with electric vehicles, why not Saturn, Pontiac or Oldsmobile? Hummer carries such undesirable baggage. Quote Link to comment Share on other sites More sharing options...
Gurgeh Posted January 30, 2020 Share Posted January 30, 2020 (edited) I actually thing using the Hummer name makes sense. It gets attention. It gets people (like us, for instance), talking about it. It used to mean outrageously ostentatious self-perceived status, size, power, cost, and environmental footprint. The new Hummer would still deliver on the first 4 out of those 5 (and even arguably the 5th, but it's electric so it's got to be green, right?), and honestly outside of those who follow the auto world closely I doubt many remember much of the controversy other than the ostentatiousness. Edited January 30, 2020 by Gurgeh 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted January 30, 2020 Share Posted January 30, 2020 29 minutes ago, Gurgeh said: I actually thing using the Hummer name makes sense. It gets attention. It gets people (like us, for instance), talking about it. It used to mean outrageously ostentatious self-perceived status, size, power, cost, and environmental footprint. The new Hummer would still deliver on the first 4 out of those 5 (and even arguably the 5th, but it's electric so it's got to be green, right?), and honestly outside of those who follow the auto world closely I doubt many remember much of the controversy other than the ostentatiousness. That's how GM seems to do product planning - one vehicle at a time looking for something that gets a lot of PR rather than integrating something into the broader product lineup and using it across multiple products and brands. It's like having a team of solo home run hitters instead of a diverse team where batters 1-3 get on base and the cleanup hitter brings them all home. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted January 30, 2020 Author Share Posted January 30, 2020 1 hour ago, atomcat68 said: I still don't get this. Why Hummer. Why not make it a GMC and elevate that brand? Give GMC something not shared with Chevy. And, if you want to revive a brand with electric vehicles, why not Saturn, Pontiac or Oldsmobile? Hummer carries such undesirable baggage. The logic is Hummer is known for SUVs, and SUVs are hot, so Hummer wins. --- How ironic would it be if this Hummer EV backfires in the sense that Hummer's previous environmental issues cast a bigger microscope on the "new" Hummer/EV and suddenly everyone wakes up to how environmentally unfriendly it is to make the batteries themselves and single-handedly torpedoes EVs for the entire industry. Quote Link to comment Share on other sites More sharing options...
630land Posted January 30, 2020 Share Posted January 30, 2020 As someone just said "it gets people talking". Remember, they need to sell products to moneyed consumers, who don't care about "the car hobby" or Oldsmobile/Pontiac/Saturn. 'Hummer' gets average football fans to want to know more about it. 1 Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted January 30, 2020 Share Posted January 30, 2020 IIRC isn't this thing claimed by GM to be arriving in "late 2021"? If that's correct, the F150 EV will have been introduced mid year 2020, and perhaps on the market at least a year earlier? This is yet another example of GM engineering by press release - late 2021 (or perhaps early 2022) is essentially 2 years away. The F150 EV is imminent by comparison. 2 Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted January 31, 2020 Share Posted January 31, 2020 4 hours ago, rmc523 said: The logic is Hummer is known for SUVs, and SUVs are hot, so Hummer wins. --- How ironic would it be if this Hummer EV backfires in the sense that Hummer's previous environmental issues cast a bigger microscope on the "new" Hummer/EV and suddenly everyone wakes up to how environmentally unfriendly it is to make the batteries themselves and single-handedly torpedoes EVs for the entire industry. But my point is that GMC is a stronger brand, has none of the baggage and would be a better fit. This could also be a better way to make it more than a Chevrolet with a different look. Make it a GMC Typhoon or Cyclone or something. GMC is also known for SUVs. They are using Hummer for the controversy, but that in the long run will backfire. SUVs are hot except for Hummer which died as a joke. I think it is as logical as bringing back the Aztec and Rendezvous because they are SUVs too. Quote Link to comment Share on other sites More sharing options...
AGR Posted January 31, 2020 Share Posted January 31, 2020 7 hours ago, atomcat68 said: I still don't get this. Why Hummer. Why not make it a GMC and elevate that brand? Give GMC something not shared with Chevy. And, if you want to revive a brand with electric vehicles, why not Saturn, Pontiac or Oldsmobile? Hummer carries such undesirable baggage. Read the article. It IS a GMC model, not a standalone brand. 1 Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted January 31, 2020 Share Posted January 31, 2020 36 minutes ago, AGR said: Read the article. It IS a GMC model, not a standalone brand. Oops, didn't notice the link underneath. I still think it should not use the Hummer name at all. Hummer is too much baggage. 1 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted February 2, 2020 Share Posted February 2, 2020 On 1/30/2020 at 6:30 PM, Harley Lover said: IIRC isn't this thing claimed by GM to be arriving in "late 2021"? If that's correct, the F150 EV will have been introduced mid year 2020, and perhaps on the market at least a year earlier? This is yet another example of GM engineering by press release - late 2021 (or perhaps early 2022) is essentially 2 years away. The F150 EV is imminent by comparison. I'd be slightly suprised to see an EV F-150 this year...Hybrid, yes, but I think we are another year or two out for a BEV F-150 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted February 2, 2020 Share Posted February 2, 2020 On 1/18/2020 at 2:11 PM, blwnsmoke said: Yes it does, it has a Denali badge.... (insert eyeroll). And it looks nicer than a Silverado, which is a freakin miracle Quote Link to comment Share on other sites More sharing options...
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