silvrsvt Posted October 24, 2019 Share Posted October 24, 2019 https://www.reuters.com/article/us-autoshow-tokyo-nissan-exclusive/exclusive-datsun-brand-set-to-go-as-nissan-rolls-back-ghosns-expansionist-strategy-sources-idUSKBN1X20NE The sources said Nissan will likely kill loss-making variants for the Titan full-size pickup. Unprofitable variants include the single-cab and diesel versions. In the United States, one of Nissan’s biggest markets, the plan calls for fresh efforts to weed out the practice of buying market share by selling vehicles to rental car and other fleet operators at heavy discounts - a practice which destroyed profitability and undermined Nissan’s brand image. “We’re trying to clean up what had happened in the past,” one of the sources said, adding that under Ghosn, Nissan sought to meet sales objectives at any cost, including “practically giving away cars” to fleet customers. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted October 24, 2019 Share Posted October 24, 2019 Everyone has known Nissans are dumped into fleets. An article I read the other day talked about how the Datsun brand started eating into Nissan sales in markets where they both were available. Quote Link to comment Share on other sites More sharing options...
twintornados Posted October 25, 2019 Share Posted October 25, 2019 (edited) So, they are basically doing to Datsun is what Toyota did with Scion. They will likely keep the Datsun cars, just rebadge them as Nissans.... Edited October 25, 2019 by twintornados Quote Link to comment Share on other sites More sharing options...
rperez817 Posted October 25, 2019 Share Posted October 25, 2019 (edited) 23 hours ago, rmc523 said: Everyone has known Nissans are dumped into fleets. And everyone has known excessive fleet sales of passenger cars and light trucks always damages brand image and reduces profitability of companies engaging in that practice. It's practically a law in the automotive industry. And Nissan isn't immune! "Le Cost Killer'" Carlos Ghosn couldn't get around it. Nissan's new executives have their work cut out for them cleaning up Ghosn's mess. Good thing they recognize that "growth" is the last thing Nissan needs right now. Edited October 25, 2019 by rperez817 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted October 27, 2019 Author Share Posted October 27, 2019 On 10/25/2019 at 9:49 AM, twintornados said: So, they are basically doing to Datsun is what Toyota did with Scion. They will likely keep the Datsun cars, just rebadge them as Nissans.... These days it doesn’t make sense to have “cheap” brand to sell cars in. Quote Link to comment Share on other sites More sharing options...
630land Posted October 31, 2019 Share Posted October 31, 2019 Another thing, I am sick of hearing "old hippie" Datsun fans still whining about the name change. Nissan was used globally, and they couldn't waster money keeping up the façade for the old timers. Younger generations took to the Nissan name, before they started having quality issues, though. Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted November 10, 2019 Share Posted November 10, 2019 On 10/25/2019 at 11:04 AM, rperez817 said: Nissan's new executives have their work cut out for them cleaning up Ghosn's mess. Which ones are the "new" executives? Quote Link to comment Share on other sites More sharing options...
rperez817 Posted November 10, 2019 Share Posted November 10, 2019 13 minutes ago, Harley Lover said: Which ones are the "new" executives? Makoto Uchida, Ashwani Gupta, and Jun Seki in their new roles at Nissan Motor Co., Ltd. and Airton Cousseau at Nissan Division U.S. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted November 11, 2019 Share Posted November 11, 2019 (edited) On 10/26/2019 at 1:04 AM, rperez817 said: And everyone has known excessive fleet sales of passenger cars and light trucks always damages brand image and reduces profitability of companies engaging in that practice. It's practically a law in the automotive industry. And Nissan isn't immune! "Le Cost Killer'" Carlos Ghosn couldn't get around it. Nissan's new executives have their work cut out for them cleaning up Ghosn's mess. Good thing they recognize that "growth" is the last thing Nissan needs right now. I take the opposite view on this, the removal of Ghosn is bad and the people orchestrating the current moves have no idea of the collateral damage that's coming. More than likely, an extreme reduction of fleet sales will result in two things: A. A massive reduction in sales volume and on servicing to US dealerships B. A reduction in sales volume "critical mass" that results in the culling of more products. What Nissan needs is balance and what I see here is over reaction when the company is already off balance. It's too much too quick and simply destabilizes the brand even further. If they are not careful here, the whole US plan could unravel and go down the drain rather quickly. Edited November 11, 2019 by jpd80 Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted November 11, 2019 Share Posted November 11, 2019 18 hours ago, rperez817 said: Makoto Uchida, Ashwani Gupta, and Jun Seki in their new roles at Nissan Motor Co., Ltd. and Airton Cousseau at Nissan Division U.S. Which ones did not work at Nissan is their previous posting? Quote Link to comment Share on other sites More sharing options...
rperez817 Posted November 11, 2019 Share Posted November 11, 2019 26 minutes ago, Harley Lover said: Which ones did not work at Nissan is their previous posting? Gupta is new to Nissan, he is actually still working at Mitsubishi Motors. First day on the job as Nissan COO for Gupta will be December 1, 2019. Quote Link to comment Share on other sites More sharing options...
blazerdude20 Posted November 12, 2019 Share Posted November 12, 2019 On 11/10/2019 at 4:04 PM, jpd80 said: I take the opposite view on this, the removal of Ghosn is bad and the people orchestrating the current moves have no idea of the collateral damage that's coming. More than likely, an extreme reduction of fleet sales will result in two things: A. A massive reduction in sales volume and on servicing to US dealerships B. A reduction in sales volume "critical mass" that results in the culling of more products. What Nissan needs is balance and what I see here is over reaction when the company is already off balance. It's too much too quick and simply destabilizes the brand even further. If they are not careful here, the whole US plan could unravel and go down the drain rather quickly. At that point, I would expect the Japanese government to step in and help Nissan. They haven’t been shy about assisting their home grown companies. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted November 12, 2019 Share Posted November 12, 2019 24 minutes ago, blazerdude20 said: At that point, I would expect the Japanese government to step in and help Nissan. They haven’t been shy about assisting their home grown companies. Yep Japan INC Quote Link to comment Share on other sites More sharing options...
rperez817 Posted November 13, 2019 Share Posted November 13, 2019 Today Nissan reported financial results for the 1st half of FY 2019. They're not good. https://global.nissannews.com/en/releases/release-ab3b8573b5608b3ea4857eb2030013b2-191112-01-e " In the first half of the fiscal year, consolidated net revenue was 5.00 trillion yen, consolidated operating profit was 31.6 billion yen, with an operating profit margin of 0.6%. First half net income1 decreased by 73.5% to 65.4 billion yen." Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted December 24, 2019 Share Posted December 24, 2019 (edited) On 11/10/2019 at 6:03 PM, rperez817 said: Makoto Uchida, Ashwani Gupta, and Jun Seki in their new roles at Nissan Motor Co., Ltd. and Airton Cousseau at Nissan Division U.S. My my, the plan unravels quickly: "Nissan Vice COO Jun Seki to resign in blow to turnaround plan" Quote The executive tasked with leading a recovery at Nissan Motor Co. said he had decided to resign just weeks into his new job, a move that could disrupt the automaker's push to turn the corner on scandal and slumping sales. Adding to concerns about disruption among Nissan's top management, the sources said that Seki, COO Ashwani Gupta and CEO Makoto Uchida have so far failed to gel as a team after being named to their posts in October. They officially took over on Dec. 1. "There was no instant, cohesive chemistry achieved by those appointments," one of the sources said. https://www.autonews.com/executives/nissan-vice-coo-jun-seki-resign-blow-turnaround-plan Edited December 24, 2019 by Harley Lover 1 Quote Link to comment Share on other sites More sharing options...
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