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silvrsvt

Bronco and Bronco Sport World Premier July 13th!!

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1 hour ago, bzcat said:

Oh I really like that rendering of 2 door Bronco pickup. A nice homage to the original Bronco pickup.

2025-Ford-Bronco-Pickup-Rendering-2-door-002-1024x768.jpg

1968_ford_bronco_1558137649a50ce7F94A415B-2867-4CD5-A7CC-7DB2F3028D20-e1558388472426.jpeg

 

Even though I don't think a two door Bronco truck is in the cards, I do think the rendering looks very good actually. And I think that the four door would/will look very good as a truck.

 

 

 

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13 hours ago, 02MustangGT said:

But Bronco truck is not a Gladiator competitor (sarcasm).  


But Ranger is absolutely a Gladiator competitor - especially the off-road versions.

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Gladiator sales are about 6,000 sales a month, I’m not convinced that Ford would chase that over 

making Ranger a more US oriented vehicle.....

 

A Bronco truck is theoretically possible but it would take up build spaces at MAP,
I have a feeling that plant is going to be maxed out for a few years.

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On 6/4/2021 at 7:12 PM, 02MustangGT said:

But Bronco truck is not a Gladiator competitor (sarcasm).  


 They are both 4 door midsized body on frame pickups.  They’ve been in multiple comparison tests.  They are cross shopped and I guarantee that Ford will test their off road Rangers against it.

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A stand-alone Bronco pickup model is overkill/not needed. It would mostly cannibalize Ranger sales. Ford already has 3 pickups, 4 if you count the SD separately. If there's a small demand for one, Ford or an aftermarket supplier could develop a kit to convert a regular Bronco into a pickup. There MIGHT be a ROI to develop such a kit, but certainly not to develop a separate model.

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22 hours ago, akirby said:


 They are both 4 door midsized body on frame pickups.  They’ve been in multiple comparison tests.  They are cross shopped and I guarantee that Ford will test their off road Rangers against it.

Not sure you understand my point.  Of course the Ranger is a competitor to Gladiator in the mid-size truck segment (although I don’t believe they are cross-shopped all that much).  Ranger isn’t in the same class as far as lifestyle vehicles are concerned….removable doors, removable top, off road ability.  Bronco truck is supposed to be “different” than Gladiator according to “insiders”.  How so?   Because Bronco has IFS?   Bronco suv (the big one) is a direct competitor to Wrangler, why would Bronco truck be different?  The answer is…it’s not.  Ford is looking to capitalize on a profitable segment and I don’t blame them.  I’m looking forward to what the 2023 Ranger has to offer and waiting on Bronco truck to arrive.  Until then, with any luck, I will be enjoying my soft top Bronco. 

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2 hours ago, 02MustangGT said:

Not sure you understand my point.  Of course the Ranger is a competitor to Gladiator in the mid-size truck segment (although I don’t believe they are cross-shopped all that much).  Ranger isn’t in the same class as far as lifestyle vehicles are concerned….removable doors, removable top, off road ability.  Bronco truck is supposed to be “different” than Gladiator according to “insiders”.  How so?   Because Bronco has IFS?   Bronco suv (the big one) is a direct competitor to Wrangler, why would Bronco truck be different?  The answer is…it’s not.  Ford is looking to capitalize on a profitable segment and I don’t blame them.  I’m looking forward to what the 2023 Ranger has to offer and waiting on Bronco truck to arrive.  Until then, with any luck, I will be enjoying my soft top Bronco. 

If I had the choice of a Bronco or a Bronco truck, it would be truck hands down.

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2 hours ago, 02MustangGT said:

Not sure you understand my point.  Of course the Ranger is a competitor to Gladiator in the mid-size truck segment (although I don’t believe they are cross-shopped all that much).  Ranger isn’t in the same class as far as lifestyle vehicles are concerned….removable doors, removable top, off road ability.  Bronco truck is supposed to be “different” than Gladiator according to “insiders”.  How so?   Because Bronco has IFS?   Bronco suv (the big one) is a direct competitor to Wrangler, why would Bronco truck be different?  The answer is…it’s not.  Ford is looking to capitalize on a profitable segment and I don’t blame them.  I’m looking forward to what the 2023 Ranger has to offer and waiting on Bronco truck to arrive.  Until then, with any luck, I will be enjoying my soft top Bronco. 


My only point is Ford testing a Gladiator doesn’t necessarily mean they’re building a Bronco version.  They could just as easily be testing it against an off road Ranger even though Gladiator is somewhat different.

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So getting back to Bronco production....since customer builds are coming up in the next two weeks. 

 

So if I understand this right, Ford does preproduction then once the units built hit a number of them not having issues, they have "Job1" then a release to sale to the public?

 

The Bronco is slightly different-Its been in production since May (in very limited numbers) for dealership tours and the Bronco off road adventure, which would constitute "preproduction" models with Dealer mannequin/demo units being built right now before customer units are built? 

I was just curious as to the timing...some of us have units being built at the end of the month and others the start of next month...so outside of supplier delays, will there be any other delays to worry about?

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Posted (edited)
15 minutes ago, silvrsvt said:

So getting back to Bronco production....since customer builds are coming up in the next two weeks. 

 

So if I understand this right, Ford does preproduction then once the units built hit a number of them not having issues, they have "Job1" then a release to sale to the public?

 

The Bronco is slightly different-Its been in production since May (in very limited numbers) for dealership tours and the Bronco off road adventure, which would constitute "preproduction" models with Dealer mannequin/demo units being built right now before customer units are built? 

I was just curious as to the timing...some of us have units being built at the end of the month and others the start of next month...so outside of supplier delays, will there be any other delays to worry about?

Nevermind I don't want to get myself in trouble 

Edited by fuzzymoomoo

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Posted (edited)
1 hour ago, fuzzymoomoo said:

 

 

So clarify a bit-since the dealer demo/mannequin Broncos are going to dealerships soon but won't be to sell them for a few months....that is what your talking about?

Edited by silvrsvt

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Posted (edited)
4 hours ago, silvrsvt said:

So getting back to Bronco production....since customer builds are coming up in the next two weeks. 

 

So if I understand this right, Ford does preproduction then once the units built hit a number of them not having issues, they have "Job1" then a release to sale to the public?

 

The Bronco is slightly different-Its been in production since May (in very limited numbers) for dealership tours and the Bronco off road adventure, which would constitute "preproduction" models with Dealer mannequin/demo units being built right now before customer units are built? 

I was just curious as to the timing...some of us have units being built at the end of the month and others the start of next month...so outside of supplier delays, will there be any other delays to worry about?


Once the OKTB is issued they will be shipped to customers, most early ones as always will be FMC employees with company leases -- (there was a lottery for the Bronco because of demand) the OKTB usually happens after a week of production with no issues. The reason employees get them first (as with every launch) is to see if there are any issues that come up that can be resolved on the fly before they are in customers hands and increase warranty costs or just never get fixed and leads to ownership problems. The demo vehicles were changed to more plentiful option configs once things like the MIC/limited options became an issue, as the goal became to get as many of the supply constrained options into sold customers hands. 

 

As for deliveries you'll probably see a few deliveries toward the end of June, and pick up through July; with the Holiday it will be mid/late July before you see meaningful deliveries. You can be at 2+ Weeks for the East Coast, 3+ Weeks for the Gulf Coast and 4+ weeks for the West Coast, they will try as fast as they can to get them sooner but that is the reality right now. Late August and September will be where you start to see real big delivery numbers as production will be ramping up and deliveries work though the shipping channels. At that point there will be a stream heading to dealers, shipping delays are brutal right now and while in the past rail was slightly slower; Rail is proving to be considerably more reliable and on schedule for it to show up, trucking is it will get there, sometime. 
 

 

 

 

Edited by jasonj80

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Posted (edited)

all excited...Sport for the wife finally built a few days ago....keep in mind it was ordered Feb1.....Wheels tires sitting in the Parts dept for going on 6 weeks....eta Jun27, and then…………………...Micro Chip At Plant On Hold.....

Edited by Deanh

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On 6/6/2021 at 7:34 PM, AGR said:

A stand-alone Bronco pickup model is overkill/not needed. It would mostly cannibalize Ranger sales. Ford already has 3 pickups, 4 if you count the SD separately. If there's a small demand for one, Ford or an aftermarket supplier could develop a kit to convert a regular Bronco into a pickup. There MIGHT be a ROI to develop such a kit, but certainly not to develop a separate model.

 

Seems like yesterday the usual posters on here were defending the demise of the original Ranger and all we needed was an FSeries and to hell with bringing European Ranger here. Now we are arguing over how many different pickups to build over multiple platforms. Wow. Meanwhile, starting to hear more buzz about possible station wagon comeback. Now we have the new Porsche Taycan Crosstour and more to follow as pickup segment gets overly competitive. Look for new segments that are not so saturated. 

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1 hour ago, Deanh said:

all excited...Sportfor the wife finally built a few days ago....keep in mind it was ordered Feb1.....Wheels tires sitting in the Parts dept for going on 6 weeks....eta Jun27, and then…………………...Micro Chip At Plant On Hold.....

 

So sorry to hear about the microchip delay for you of all people!

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50 minutes ago, FordBuyer said:

Meanwhile, starting to hear more buzz about possible station wagon comeback. 

 

CUV are nothing more then fancy looking station wagons with AWD. 

 

Just don't call them that, just don't call Minivans, minivans with people who are middle aged...because they won't buy them (unless they really have to)

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8 minutes ago, silvrsvt said:

 

CUV are nothing more then fancy looking station wagons with AWD. 

 

Just don't call them that, just don't call Minivans, minivans with people who are middle aged...because they won't buy them (unless they really have to)


I joke that my Flex is a minivan because it's a van in the eyes of the state of Michigan 

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53 minutes ago, ice-capades said:

 

So sorry to hear about the microchip delay for you of all people!

thx brother...tell the truth Im used to it...the Fiesta ST we ordered was White with the Recaros with the red inserts....for whatever reason it too took over 5months from order date...Im hexed....lol. Itll come...how long will be interesting...

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1 hour ago, FordBuyer said:

 

Seems like yesterday the usual posters on here were defending the demise of the original Ranger and all we needed was an FSeries and to hell with bringing European Ranger here. Now we are arguing over how many different pickups to build over multiple platforms. Wow. Meanwhile, starting to hear more buzz about possible station wagon comeback. Now we have the new Porsche Taycan Crosstour and more to follow as pickup segment gets overly competitive. Look for new segments that are not so saturated. 

Fusion Active perhaps?

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57 minutes ago, Deanh said:

Fusion Active perhaps?

 

Yep....Ford needs to do it. Lots of opportunity there as Outback only competitor. Ford can do the Timberline edition with it too. More aerodynamic, less generic with a package that will go anywhere in any weather and tow 5,000 pounds also. I know they have it already in Explorer, bit it's an SUV and this is a raised sedan/station wagon. 

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2 hours ago, FordBuyer said:

 

Seems like yesterday the usual posters on here were defending the demise of the original Ranger and all we needed was an FSeries and to hell with bringing European Ranger here. Now we are arguing over how many different pickups to build over multiple platforms. Wow. Meanwhile, starting to hear more buzz about possible station wagon comeback. Now we have the new Porsche Taycan Crosstour and more to follow as pickup segment gets overly competitive. Look for new segments that are not so saturated. 

 

Market preferences change for one thing.

 

And the debate over the demise of the previous Ranger and bringing over Euro Ranger had to do with what was going on at the time of both of those moves.  For the former, Ford was closing plants and didn't have anywhere to build it, trying to save the company.  For the latter, at the time when originally debated, F-150 was smaller than it currently is/closer to the Ranger size at the time, so it didn't make as much sense then.  Plus, the market wasn't as truck (and SUV)-centric as it is now.

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7 hours ago, rmc523 said:

 

Market preferences change for one thing.

 

And the debate over the demise of the previous Ranger and bringing over Euro Ranger had to do with what was going on at the time of both of those moves.  For the former, Ford was closing plants and didn't have anywhere to build it, trying to save the company.  For the latter, at the time when originally debated, F-150 was smaller than it currently is/closer to the Ranger size at the time, so it didn't make as much sense then.  Plus, the market wasn't as truck (and SUV)-centric as it is now.

The F150 wasn’t appreciably smaller when the ranger was discontinued, but it was certainly much less expensive and less capable than it is now.  Blame all the extra content and added capabilities for the higher price point.  That opened the door for a smaller less expensive truck.  From what I recall when the Ranger was introduced, there were debates within Ford about whether the Ranger should be mid sized or compact like the earliest generations.  Apparently Ford went with both.

 

The market for trucks is also much bigger now than it was then coming out of the “Great Recession” and high gas prices.  Analysts were saying we were going to see more compact cars and fewer trucks and SUVs.  With that advice, paring down the truck lineup made sense.  Hopefully Ford doesn’t lock themselves into a portfolio that can’t change as consumer preferences change.

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45 minutes ago, slemke said:

 Hopefully Ford doesn’t lock themselves into a portfolio that can’t change as consumer preferences change.

 

The great "equalizer" in this is the forcing of manufactures into BEVs...they already weigh a ton but still give ok to decent range.

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Posted (edited)
13 hours ago, rmc523 said:

 

Market preferences change for one thing.

 

And the debate over the demise of the previous Ranger and bringing over Euro Ranger had to do with what was going on at the time of both of those moves.  For the former, Ford was closing plants and didn't have anywhere to build it, trying to save the company.  For the latter, at the time when originally debated, F-150 was smaller than it currently is/closer to the Ranger size at the time, so it didn't make as much sense then.  Plus, the market wasn't as truck (and SUV)-centric as it is now.

In hindsight, the decision to opt out of T6 development in 2006 was based on a false premise,

Ford actually wanted a smaller Ranger than what was planned and could not be covered.

That was their actual reason and for the longest time, Mulally flat out refused to entertain 

the larger T6 Ranger because of the similar sized and more premium Explorer Sport Trac.

 

By the time Ranger was released in 2011, Ford USA was ending its domestic Ranger production

as part of the great BOF cull along with Panther and BOF Explorer.

 

in the biggest mistake of the decade, Ford put C2 Focus and C-Max in MAP to qualify for DOE lending

instead of putting them a Cuautitlan with Fiesta. T6 Ranger and Everest should have always gone to MAP.

Edited by jpd80

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1 hour ago, jpd80 said:

in the biggest mistake of the decade, Ford put C2 Focus and C-Max in MAP to qualify for DOE lending

instead of putting them a Cuautitlan with Fiesta. T6 Ranger and Everest should have always gone to MAP.

 

That was also to appease the UAW and get a cheap loan

 

The Ranger at the time was being built at very old plants (Edison, closed around 2005 and Twin Cities closed when Ranger production ended) and the last major update it got was back in 1992, when they started building it in Edison (to replace Escort production...go figure), so it was a legacy product built at legacy plants that where not worth the investment in.

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