akirby Posted November 19, 2019 Share Posted November 19, 2019 Just now, brucelinc said: I agree. A Mustang inspired sports sedan or "four door coupe" would be a great addition for those who are not attracted to SUVs, CUVs minivans, station wagons or other utilitarian type vehicles. But it was called "affordable" which to me means Focus/Ecosport pricing. If they wanted to do that with a sedan they'd just keep the Focus or Fiesta. Quote Link to comment Share on other sites More sharing options...
brucelinc Posted November 19, 2019 Share Posted November 19, 2019 Just now, akirby said: But it was called "affordable" which to me means Focus/Ecosport pricing. If they wanted to do that with a sedan they'd just keep the Focus or Fiesta. Understood....I am just thinking of other possibilities for the Mustang brand at some point....not necessarily "affordable." Quote Link to comment Share on other sites More sharing options...
Gurgeh Posted November 19, 2019 Share Posted November 19, 2019 46 minutes ago, ausrutherford said: Most people are going to end up calling this just the Mach E...just like the RRE and the RRV are simply called the Evoque and Velar. But the thing is, if they call it anything beyond just the Mach E, they will call it the Mustang Mach E, not the Ford Mach E. Just like the Velar. Sub-branding it ensured it would never be called the Land Rover Velar. Quote Link to comment Share on other sites More sharing options...
akirby Posted November 19, 2019 Share Posted November 19, 2019 5 minutes ago, brucelinc said: Understood....I am just thinking of other possibilities for the Mustang brand at some point....not necessarily "affordable." Sorry I went off on a different tangent and got confused. Quote Link to comment Share on other sites More sharing options...
Moosetang Posted November 19, 2019 Share Posted November 19, 2019 1 hour ago, ausrutherford said: Not the first time Ford has looked into making the Mustang a sub-brand with multiple vehicles. Man, don't bring the Mach 2 in here you'll make me so sad they never went forward with it. Quote Link to comment Share on other sites More sharing options...
Twin Turbo Posted November 19, 2019 Share Posted November 19, 2019 2 hours ago, 351cid said: The Mustang isn't a car for everyone to be sure. I've owned 3 in my lifetime, but had to wait 30 years for the one I have now because it wasn't practical for my life style. I always had the desire to have one. I believe that slapping "Mustang" on different vehicles will delute the brand and it will become generic over time. Exactly this. Mustang (to me) has always been a car to aspire to. Something cool, something special. Practical? Not really, although it's relatively practical compared to many other sporty cars. I'm lucky enough to have two....an S197 that is may absolute pride and joy and is kept immaculate. It's only ever driven for fun......for Mustang meets and cruises. I never take it to the store. Every drive is special. THAT to me is what Mustang is about. About four years ago, I bought an older SN95 for daily driver duties.That one does everything and I accept it'll get door dings and the like. But, I'm a family man and we have two kids and a dog. For carting them about we have a Kuga (Escape). Primarily my wife's car, but it's the "do it all" car we need. Would I swap all of them for a Mustang that does it all? Nope. Not for a second. I agree slapping the Mustang name on a selection of cars will just dilute it. Before last weekend, if you said you had a Mustang, the reaction was "cool". It won't take long for that coolness to be non-existent when Mustang might as well mean mini-van. 1 Quote Link to comment Share on other sites More sharing options...
351cid Posted November 19, 2019 Share Posted November 19, 2019 2 hours ago, akirby said: Do you honestly think this will prevent people from buying a Mustang coupe? Do you think people who would have otherwise bought a "Ford Mach E" will refuse to buy it because it's a Mustang? If the answer to both is No (and I believe it is) then it can't be a marketing blunder. May or may not work out but expanding the Mustang brand awareness to other vehicles that have similar (or better) performance as traditional sales are dropping and BEVs begin to replace ICEs seems like a wise move to me. Of course my answer is no. The marketing blunder is akin to Olds slapping "Cutlass" on every POS they built. It is diluting the brand . What's next? Build a wagon of the Fiesta 4 door and call it "Mustang WeGo"? How about an Explorer package called "Mustang Tagalong"? Quote Link to comment Share on other sites More sharing options...
akirby Posted November 19, 2019 Share Posted November 19, 2019 3 minutes ago, 351cid said: Of course my answer is no. The marketing blunder is akin to Olds slapping "Cutlass" on every POS they built. It is diluting the brand . What's next? Build a wagon of the Fiesta 4 door and call it "Mustang WeGo"? How about an Explorer package called "Mustang Tagalong"? You’ve obviously missed the performance aspect of the Mach E. Quote Link to comment Share on other sites More sharing options...
akirby Posted November 19, 2019 Share Posted November 19, 2019 Here is another thought - if Mustang sales continue to drop there won’t be anything left to dilute. 2 Quote Link to comment Share on other sites More sharing options...
351cid Posted November 19, 2019 Share Posted November 19, 2019 5 minutes ago, akirby said: You’ve obviously missed the performance aspect of the Mach E. Sorry, but it's too early IMO in the BEV to seriously consider a few brief stints to 60 mph (before having to recharge) a "performance" vehicle. My "performance" vehicles will run hard all day and all nightr provided that I take 5 minutes to pump another tank of 93 octane here and there. Quote Link to comment Share on other sites More sharing options...
351cid Posted November 19, 2019 Share Posted November 19, 2019 7 minutes ago, akirby said: Here is another thought - if Mustang sales continue to drop there won’t be anything left to dilute. I'd just as soon it go away with dignity....retire at the top of its game, if you will. 1 Quote Link to comment Share on other sites More sharing options...
grbeck Posted November 19, 2019 Share Posted November 19, 2019 4 minutes ago, akirby said: Here is another thought - if Mustang sales continue to drop there won’t be anything left to dilute. True, but is that taking into account overseas sales? I thought it has been meeting Ford's expectations in other markets. Quote Link to comment Share on other sites More sharing options...
.I. Posted November 19, 2019 Share Posted November 19, 2019 10 minutes ago, grbeck said: True, but is that taking into account overseas sales? I thought it has been meeting Ford's expectations in other markets. Ford is preparing the replacement for the Mustang when the coupes and ICE vehicles will no longer conquest customers.... and that will be as soon as a ten years from now... Quote Link to comment Share on other sites More sharing options...
akirby Posted November 19, 2019 Share Posted November 19, 2019 12 minutes ago, 351cid said: I'd just as soon it go away with dignity....retire at the top of its game, if you will. Throw away a 55 year old icon nameplate just because a new one doesn’t meet your approval. That sounds like a great idea. 2 Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted November 19, 2019 Share Posted November 19, 2019 (edited) 1 hour ago, Moosetang said: Man, don't bring the Mach 2 in here you'll make me so sad they never went forward with it. Weld the back doors closed, and we're making progress toward that "shooting break". HRG Edited November 19, 2019 by HotRunrGuy Quote Link to comment Share on other sites More sharing options...
351cid Posted November 19, 2019 Share Posted November 19, 2019 https://www.foxnews.com/auto/interesting-facts-ford-mustang-mach-e Go here and just scroll down to the comments. These people are some of the ones Ford is trying to reach Looks to me that the vast majority say "That's not a Mustang...calling it that is dumb" Quote Link to comment Share on other sites More sharing options...
twintornados Posted November 19, 2019 Share Posted November 19, 2019 The whole "Ford Mustang Mach E' or "Ford Mach E" kinda reminds of what Ford did in 1974 when they came out with the Ford Gran Torino Elite. In 1975, they renamed it Ford Elite and it continued for two more years like that, same car...dropped the Gran Torino moniker..... Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted November 19, 2019 Share Posted November 19, 2019 1 hour ago, 351cid said: https://www.foxnews.com/auto/interesting-facts-ford-mustang-mach-e Go here and just scroll down to the comments. These people are some of the ones Ford is trying to reach Looks to me that the vast majority say "That's not a Mustang...calling it that is dumb" Your using what is basically the trash dump (comment sections of news articles) of of the internet to prove your point? Seriously? Talk is cheap-but from what I've seen, lots of people are interested in it once you filter out the noise from idiots/snowflakes/whatever about attaching the name to a BEV-when the vast majority of them wouldn't be able to afford it in the first place. 2 Quote Link to comment Share on other sites More sharing options...
probowler Posted November 19, 2019 Share Posted November 19, 2019 4 hours ago, akirby said: You don't think baby bronco will get more publicity and be better received as a "Bronco <whatever>" than it would be as a Ford <whatever>? Mustang already has sub models - GT350, GT500 plus upcoming hybrid and probably a BEV coupe. F series has been a sub brand for decades. It's called brand equity and it's stupid to waste it on one vehicle given a choice. Are the GTs really considered "submodels"? They're just high performance Mustangs? Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted November 19, 2019 Share Posted November 19, 2019 2 hours ago, 351cid said: https://www.foxnews.com/auto/interesting-facts-ford-mustang-mach-e Go here and just scroll down to the comments. These people are some of the ones Ford is trying to reach Looks to me that the vast majority say "That's not a Mustang...calling it that is dumb" I'm sure this is going to start a s*** show but here goes... The Demographic that Ford is going after with the Mach-e isn't going to be on the Fox News Website. 3 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted November 19, 2019 Share Posted November 19, 2019 1 minute ago, jasonj80 said: I'm sure this is going to start a s*** show but here goes... The Demographic that Ford is going after with the Mach-e isn't going to be on the Fox News Website. Any news comment section is a dumpster fire of spam bots and idiots that can post anything. I'd take zero credence from them. 5 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted November 19, 2019 Share Posted November 19, 2019 Let's not forget that this is a thing I don't believe I've ever seen or heard the words "that's not a Lamborghini" Change is hard. 2 Quote Link to comment Share on other sites More sharing options...
Deanh Posted November 19, 2019 Share Posted November 19, 2019 1 hour ago, jasonj80 said: I'm sure this is going to start a s*** show but here goes... The Demographic that Ford is going after with the Mach-e isn't going to be on the Fox News Website. considering we, and we are a small Mum and Pop store in comparisons to some of the big boys around us, have over 25 deposits already since last night...Im not sure they need to focus on any demographic... Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted November 19, 2019 Share Posted November 19, 2019 16 minutes ago, fuzzymoomoo said: Let's not forget that this is a thing I don't believe I've ever seen or heard the words "that's not a Lamborghini" Change is hard. $200K and the name of Urus. And we think we have problems,,,,, HRG 1 Quote Link to comment Share on other sites More sharing options...
brucelinc Posted November 19, 2019 Share Posted November 19, 2019 Lol....there are "name change" petitions popping up all over the Mustang forums and Facebook. Seems a bit late since the pony has already left the corral. 1 Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.