robertlane Posted November 25, 2019 Share Posted November 25, 2019 Ford Trademarks Mach E and "E" Logo After unveiling the Mustang Mach E on 18 November in Los Angeles, Ford filed a trademark at U.S. Patent and Trademark office on 19 November for the Mach E's official logo. It's the same exact logo, which appeared on the Mach E when introduced at the L.A. Auto Show . The logo itself is somewhat of a subtle throwback on the one used on the 1970 Mustang Mach 1. What's more interesting, however is that Ford also filed a separate trademark for the "E" logo, which appears at the end of the "Mach" script by itself as a stand alone. This seems to suggest that Ford is dropping the current-generation "Energi" logo that appeared on the C-MAX and on the current generation Ford Fusion Energi. LEFT: Ford's new "E" mark for electric vehicles. RIGHT: Ford's current "Energi" plug-in logo. Quote Link to comment Share on other sites More sharing options...
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