Ford’s EV Truck Chassis

[silvrsvt]

10 minutes ago, bzcat said:

I can't imagine any new vehicle engineered for sale in Europe and North America not having electrification baked in. The regulatory framework has been well established for the last 5 years so Ford must have hybrid or PHEV Ranger already in the works. It could be as simple as 48V mild hybrid but rest assured, it will have some type of batteries. 

 

Basically, the only brand new vehicles coming after 2020 without hybrid, PHEV, or full EV options in Europe or US will be something on the very cheap end of the price spectrum. Unless of course you are someone like FCA that is just hoping to merge its way out of not having an electrification strategy.

 

 

https://jalopnik.com/mercedes-amg-lineup-might-be-hugely-scaled-back-report-1840517957

 

Last month Daimler revealed a gulf between its current emissions of 138g/km and its target of roughly 100g/km.

“What we can’t control is buyer behaviour, but we have the technologies within our portfolio to get within target range,” chief executive Ola Kallenius told investors in London last month.

The German group is expected by many dealers to cut production of its most polluting models. In its crosshairs is the Mercedes AMG range, its highest-specification models that have supercar acceleration and the body of a family saloon. A reduction of 75 per cent in the availability of some models within the AMG range is expected by several retailing executives, who spoke on the condition of anonymity.

This poses a serious profit risk. While it never breaks out the division’s earnings, AMG is believed by analysts to be a significant contributor to the bottom line. “If they kill off AMG it’s a catastrophe for profitability,” says Bernstein’s Mr Warburton.

[Harley Lover]

I don't believe for a moment that Mercedes will kill off or reduce AMG sales - as rightly noted, it's a golden goose for profitability. Mercedes can easily hybridize its AMG models to maintain performance levels while reducing carbon/improving fuel economy. Since AMG's are the most expensive models anyway, enhancing them with electrification should not be an issue, as the cost can be recovered in the price. "We have the technologies within our portfolio to get within target range" says all that needs to be said. The dumbass "retail executives" (quite an oxymoron) just need to shut up and watch.