mackinaw Posted December 9, 2019 Share Posted December 9, 2019 From today's Detroit News: "Ford says it sold 10,594 Rangers in November, the best month yet for the pickup reintroduced to the U.S. in January. "We're pretty happy with where we're at," said Chad Callander, Ranger consumer marketing manager. "We set some aggressive targets, and we're hitting those targets." Through 11 months of the year, Ford has moved 75,357 Rangers. Ford sold 10,594 in November after moving more than 8,000 in October as production at the automaker's Michigan Assembly Plant reached capacity and the automaker was able to fill more dealer orders. The automaker notes it only "hit full stride" with production in the third quarter of 2019." https://www.detroitnews.com/story/business/autos/ford/2019/12/09/ford-ranger-sales-2019/4354394002/ Quote Link to comment Share on other sites More sharing options...
akirby Posted December 9, 2019 Share Posted December 9, 2019 Amazing what $6k rebates will do. 1 2 Quote Link to comment Share on other sites More sharing options...
mackinaw Posted December 9, 2019 Author Share Posted December 9, 2019 11 minutes ago, akirby said: Amazing what $6k rebates will do. No kidding, I didn't know they were that high. That's one way to move the metal. Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted December 9, 2019 Share Posted December 9, 2019 (edited) 15 minutes ago, akirby said: Amazing what $6k rebates will do. In my area, the $6K offer is still going on, on XLT '19's HRG Edited December 9, 2019 by HotRunrGuy Quote Link to comment Share on other sites More sharing options...
jpd80 Posted December 9, 2019 Share Posted December 9, 2019 (edited) Pretty hard to sell a near full priced Ranger against heavy incentives on F150, I love watching how Ford grows Ranger sales without cannibalising F150 sales. i guess they had to do something when F150 has so much cash on the hood Edited December 9, 2019 by jpd80 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted December 9, 2019 Share Posted December 9, 2019 1 hour ago, akirby said: Amazing what $6k rebates will do. 1 hour ago, mackinaw said: No kidding, I didn't know they were that high. That's one way to move the metal. 2 minutes ago, jpd80 said: Pretty hard to sell a near full priced Ranger against heavy incentives on F150, I love watching how Ford grows Ranger sales without cannibalising F150 sales. i guess they had to do something when F150 has so much cash on the hood It doesn't hurt we just started building 20s the week before thanksgiving. Gotta start clearing out inventory of 2019s at some point. 3 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted December 9, 2019 Share Posted December 9, 2019 (edited) Last time I looked inventory was up around 40k, maybe a sign that Ford expects stronger sales next year.... I’m just happy that as Ranger sales go up, Colorado Sales seems to be collapsing... something like 8900 last month. This is probably not the Ranger to fully match Tacoma sales but if Ford can get up around 12k to 15k sales a month, then that probably sets up the next generation Ranger in two years time. I love watching this, Ford reclaiming it’s place in midsized trucks. Edited December 9, 2019 by jpd80 4 Quote Link to comment Share on other sites More sharing options...
Assimilator Posted December 9, 2019 Share Posted December 9, 2019 There seems to be a limit to the number of customers they can sell to if Ranger sales come at the expense of others. Quote Link to comment Share on other sites More sharing options...
mackinaw Posted December 9, 2019 Author Share Posted December 9, 2019 Having the vehicle in stock has got to help the sales increase too. I've mentioned this more than once, my rural northern Michigan dealer has had zero to one Rangers in stock most of the year. It's only in the past month or so that he's had more than one on his lot. I counted three yesterday. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted December 9, 2019 Share Posted December 9, 2019 (edited) 28 minutes ago, Assimilator said: There seems to be a limit to the number of customers they can sell to if Ranger sales come at the expense of others. Not necessarily. Every Ranger sale is coming at the expense of other vehicles, so long as they're not current Ford vehicles it's all good. Let's not forget that a lot of car sales are going away and those buyers are either taking up utilities or trucks. The whole reason for Ranger's slow rise in sales has been two fold, plant limitations and growing core sales and market share the right way without using incentives. Now that inventory is filled out, Ford can go to work reaching more buyers with increased dealer floor stock. GM and Colorado have their own problems and those could be unrelated and purely coincidental to Ranger's sales rise..it could be that Colorado is seeing a lot of sales bleed to GM's own Utilities. That is after all, the biggest change at GM in the past year. Edited December 9, 2019 by jpd80 Quote Link to comment Share on other sites More sharing options...
70 Stang Posted December 9, 2019 Share Posted December 9, 2019 1 hour ago, jpd80 said: Last time I looked inventory was up around 40k, maybe a sign that Ford expects stronger sales next year.... I’m just happy that as Ranger sales go up, Colorado Sales seems to be collapsing... something like 8900 last month. This is probably not the Ranger to fully match Tacoma sales but if Ford can get up around 12k to 15k sales a month, then that probably sets up the next generation Ranger in two years time. I love watching this, Ford reclaiming it’s place in midsized trucks. So the new Ranger will be a '22 MY? Quote Link to comment Share on other sites More sharing options...
jpd80 Posted December 9, 2019 Share Posted December 9, 2019 (edited) 6 minutes ago, 70 Stang said: So the new Ranger will be a '22 MY? Next gen global Ranger is out roughly a year after Bronco, so the US will probably be slightly after that, I figure just over two years from now., it's already at or just past final design lock-in. Edited December 9, 2019 by jpd80 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted December 9, 2019 Share Posted December 9, 2019 3 hours ago, 70 Stang said: So the new Ranger will be a '22 MY? Nothing official but rumored 2022 launch as a 2023 model Quote Link to comment Share on other sites More sharing options...
bzcat Posted December 10, 2019 Share Posted December 10, 2019 (edited) It took Ford about 15 years of constant improvements to Ranger and 2 completely model cycles to finally come close to (and occasionally beat) Hilux sales in Europe and Australia/NZ. Meanwhile, Toyota is still far ahead in Southeast Asia, Middle East and Africa. I think it will take similar time and effort to mount the same kind of fight to Tacoma in the US/North America. Edited December 10, 2019 by bzcat Quote Link to comment Share on other sites More sharing options...
Assimilator Posted December 10, 2019 Share Posted December 10, 2019 (edited) New Ranger is MY 2023, 2.7L EcoBoost and Hybrid is also part of that program. Edited December 10, 2019 by Assimilator 5 Quote Link to comment Share on other sites More sharing options...
snooter Posted December 10, 2019 Share Posted December 10, 2019 We have 1 guy in town with a new ranger..thats it....old ones running around all over including mine Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted December 10, 2019 Share Posted December 10, 2019 44 minutes ago, snooter said: We have 1 guy in town with a new ranger..thats it....old ones running around all over including mine Well, when you are comparing 29 years of the previous models' production, vs 1 years worth of the new,,,,,, HRG 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted December 10, 2019 Share Posted December 10, 2019 5 hours ago, bzcat said: It took Ford about 15 years of constant improvements to Ranger and 2 completely model cycles to finally come close to (and occasionally beat) Hilux sales in Europe and Australia/NZ. Meanwhile, Toyota is still far ahead in Southeast Asia, Middle East and Africa. I think it will take similar time and effort to mount the same kind of fight to Tacoma in the US/North America. Actually, until about 2014 Hilux dominated Aussie sales but then, there was around a nine month period where Hilux didn't have 5 star crash rating due to no DSC, Ranger 4x4 sales to commercial fleet took of and never looked back. This year, Ranger 4x4 has outsold Hilux...just and it's only in the bargain basement 4x2 tradie pick ups that Ford refuses to sell that Hilux gets its nose ahead in combined sales. Hilux is the pick up of choice in Asia bit I suspect much of that is because Hilux is still buying bottom end of the market with low cost 4x2 pick ups. I can't speak for the North American market but perhaps it's enough for Ranger to keep Tacoma honest for now and keep chipping away at the market until the new truck is ready. Quote Link to comment Share on other sites More sharing options...
snooter Posted December 10, 2019 Share Posted December 10, 2019 (edited) 5 hours ago, HotRunrGuy said: Well, when you are comparing 29 years of the previous models' production, vs 1 years worth of the new,,,,,, HRG I suspect that is not the case...more along the lines of a $35k small pickup...still have yet to see any base rangers on the lot..whats there is more than you could buy a fusion for by a lot....around here it seems there is not much value in a ranger..better off just buying a f150 and get some capability Edited December 10, 2019 by snooter Quote Link to comment Share on other sites More sharing options...
jpd80 Posted December 10, 2019 Share Posted December 10, 2019 2 hours ago, snooter said: I suspect that is not the case...more along the lines of a $35k small pickup...still have yet to see any base rangers on the lot..whats there is more than you could buy a fusion for by a lot....around here it seems there is not much value in a ranger..better off just buying a f150 and get some capability The whole idea is to grow sales without undercutting F150 sales, especially at the moment with big incentives on the run out models for both but, you can bet that Ford is gonna start doing deals on Ranger because they need to move that 2019 inventory. Quote Link to comment Share on other sites More sharing options...
ice-capades Posted December 10, 2019 Share Posted December 10, 2019 2 hours ago, snooter said: I suspect that is not the case...more along the lines of a $35k small pickup...still have yet to see any base rangers on the lot..whats there is more than you could buy a fusion for by a lot....around here it seems there is not much value in a ranger..better off just buying a f150 and get some capability The lack of Ranger XL's in stock isn't due to a lack of orders from Ford but due to Ford's restrictions. A number of month ago they increased the XLT mix to about 75% but it's still difficult to get XL's scheduled. 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted December 10, 2019 Share Posted December 10, 2019 1 minute ago, ice-capades said: The lack of Ranger XL's in stock isn't due to a lack of orders from Ford but due to Ford's restrictions. A number of month ago they increased the XLT mix to about 75% but it's still difficult to get XL's scheduled. How about chassis cabs? Is there much interest from what you can tell and how hard is it to get one scheduled? I can only recall seeing a handful come through since I moved over to body shop in April. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted December 10, 2019 Share Posted December 10, 2019 Just to back Ice-capades, out of 20,500 Rangers in national dealer stock, only about 3,000 are XLs.. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted December 10, 2019 Share Posted December 10, 2019 Lol I can't even find the bed delete on the online configurator. Could be that I'm just tired after working all night though. Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted December 10, 2019 Share Posted December 10, 2019 3 hours ago, snooter said: I suspect that is not the case...more along the lines of a $35k small pickup...still have yet to see any base rangers on the lot. There are 12 2WD SCab XL's within 20 miles of me. Take a ride and come pick one out. HRG Quote Link to comment Share on other sites More sharing options...
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