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Lincoln Aviator sale number in 2019


Wheeling

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Lincoln sold 8323 Aviator in 2019. Less than XT6. I've only seen 2 in action. 

 

Sales Numbers - Premium Three-Row Crossovers - Q4 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 Q4 19 SHARE Q4 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
TOTAL +13.76% 71,016 62,424     +8.77% 236,628 217,555
ACURA MDX +3.23% 14,788 14,325 21% 23% +0.98% 52,019 51,512
INFINITI QX60 -25.90% 11,541 15,575 16% 25% -8.88% 43,162 47,370
VOLVO XC90 +36.37% 10,851 7,957 15% 13% +13.13% 35,760 31,609
BUICK ENCLAVE -29.66% 10,143 14,420 14% 23% +3.04% 51,156 49,647
AUDI Q7 -0.46% 10,100 10,147 14% 16% -7.40% 34,649 37,417
CADILLAC XT6 * 7,169 * 10% 0% * 11,559 0
LINCOLN AVIATOR * 6,424 * 9% 0% * 8,323 0
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On 2/27/2020 at 11:39 PM, Wheeling said:

Lincoln sold 8323 Aviator in 2019. Less than XT6. I've only seen 2 in action. 

 

Sales Numbers - Premium Three-Row Crossovers - Q4 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 Q4 19 SHARE Q4 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
TOTAL +13.76% 71,016 62,424     +8.77% 236,628 217,555
ACURA MDX +3.23% 14,788 14,325 21% 23% +0.98% 52,019 51,512
INFINITI QX60 -25.90% 11,541 15,575 16% 25% -8.88% 43,162 47,370
VOLVO XC90 +36.37% 10,851 7,957 15% 13% +13.13% 35,760 31,609
BUICK ENCLAVE -29.66% 10,143 14,420 14% 23% +3.04% 51,156 49,647
AUDI Q7 -0.46% 10,100 10,147 14% 16% -7.40% 34,649 37,417
CADILLAC XT6 * 7,169 * 10% 0% * 11,559 0
LINCOLN AVIATOR * 6,424 * 9% 0% * 8,323 0

 

 

"... less than XT6.." The XT6 has been out longer than the Aviator, at least by a few months. 

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5 minutes ago, Wheeling said:

I just wondering why XT6? There is no comparison between the two and the Aviator beats the XT6 in every aspects. The Aviator should crush the XT6 sale, but why not? Who are buying the XT6 rather than the Aviator?


Without looking, I would say price.  It always comes down to price.  The higher you go the smaller the market.

 

Inventory availability may be a short term reason as well.

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13 minutes ago, Wheeling said:

I just wondering why XT6? There is no comparison between the two and the Aviator beats the XT6 in every aspects. The Aviator should crush the XT6 sale, but why not? Who are buying the XT6 rather than the Aviator?

 

Maybe people that have read the stories about the Aviator product launch, and buy-backs that have happened?

 

HRG

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1 hour ago, akirby said:


Without looking, I would say price.  It always comes down to price.  The higher you go the smaller the market.

 

Inventory availability may be a short term reason as well.

I'd add model awareness.

The ice fishing commercial is very good, but I'm not sure everyone picks up on it being a new model. Seeing the three-rows, some might assume it is an advertisement for Navigator, and above their price range.

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28 minutes ago, Trailhiker said:

I'd add model awareness.

The ice fishing commercial is very good, but I'm not sure everyone picks up on it being a new model. Seeing the three-rows, some might assume it is an advertisement for Navigator, and above their price range.

 

Maybe, but I don't think XT6 has had anything better.

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21 hours ago, HotRunrGuy said:

 

Maybe people that have read the stories about the Aviator product launch, and buy-backs that have happened?

 

HRG

 

Wife and I are in the market for an upscale 3 row SUV and even though I am a life long GM guy the XT6 and Buick Enclave are too mini-van like for me.  The Aviator is gorgeous and a perfect fit for our needs.  We looked at at the car show and even went and test drove one.  She is on board and excited.  The quality horror stories have me spooked.  Since we are not in desperate need I am probably going to wait for a '21 or a very late model '20.  I am evidence of your supposition. 

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1 minute ago, DonStu said:

 

Wife and I are in the market for an upscale 3 row SUV and even though I am a life long GM guy the XT6 and Buick Enclave are too mini-van like for me.  The Aviator is gorgeous and a perfect fit for our needs.  We looked at at the car show and even went and test drove one.  She is on board and excited.  The quality horror stories have me spooked.  Since we are not in desperate need I am probably going to wait for a '21 or a very late model '20.  I am evidence of your supposition. 

 

I should also add I am very curious to see what the new Escalade and GMC Yukon Denali offer.  Although when I put her in a Navigator at the Lincoln dealer she made school bus comparisons (it was the elongated version).  She didn't drive it so I think it was mostly the climb in height.

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19 hours ago, akirby said:

 

Maybe, but I don't think XT6 has had anything better.

 

I didn't know the XT6 existed until I started watching Aviator videos on YouTube and the algorithm started recommending videos for the new Cadillac.  I believe Lincoln has outspent Cadillac advertising these new models but as someone mentioned the ice fishing commercial is memorable for the whistling but not necessarily the vehicle.

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