ExplorerDude Posted April 29, 2020 Share Posted April 29, 2020 https://www.motortrend.com/news/ford-excursion-trademark-news/ 4 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 29, 2020 Share Posted April 29, 2020 Hmm. Interesting. I know I see them around, and even see people that have grafted later model Super Duty front ends onto them. That said, I wonder if it's for a Super Duty-based SUV or something else? A la Bronco "Excursion" or something. 1 Quote Link to comment Share on other sites More sharing options...
probowler Posted April 29, 2020 Share Posted April 29, 2020 1 2 Quote Link to comment Share on other sites More sharing options...
ExplorerDude Posted April 30, 2020 Author Share Posted April 30, 2020 (edited) This is very interesting to me because I haven’t seen anything that corresponds with this in the cycle plan yet. That being said, you can’t find a used Excursion anywhere. People rebuild them, they put new engines and transmissions in them and keep them going. If an Excursion is totaled they scrap the parts for immediate use. If this is Super Duty based again I gotta wonder where they’ll build it. KTP is maxed out. Edited April 30, 2020 by ExplorerDude Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted April 30, 2020 Share Posted April 30, 2020 Would be interesting if this is applied to a BEV utility. 1 Quote Link to comment Share on other sites More sharing options...
T-dubz Posted April 30, 2020 Share Posted April 30, 2020 (edited) im not sure what this would be. There was a business case for the previous gen excursion. The super duty was larger than the f150, so it made sense to build a larger suv based off of the super duty (I also don’t think the expedition xl was around back then but I could be wrong). Now that the super duty and f150 share the same cab, there isn’t that size difference to justify a new suv. Could it be a more off-road oriented expedition sized vehicle (similar to escape and bronco sport)? I don’t think it will be in the bronco family. Bronco excursion is too much of a mouthful to say. What else is left for it to be? Edited April 30, 2020 by T-dubz Quote Link to comment Share on other sites More sharing options...
CKNSLS Posted April 30, 2020 Share Posted April 30, 2020 (edited) 2 hours ago, T-dubz said: im not sure what this would be. There was a business case for the previous gen excursion. The super duty was larger than the f150, so it made sense to build a larger suv based off of the super duty (I also don’t think the expedition xl was around back then but I could be wrong). Now that the super duty and f150 share the same cab, there isn’t that size difference to justify a new suv. Could it be a more off-road oriented expedition sized vehicle (similar to escape and bronco sport)? I don’t think it will be in the bronco family. Bronco excursion is too much of a mouthful to say. What else is left for it to be? The sales of the Excursion was lackluster at best-not sure what "business case" you are referring to. There was a high of 50,000 units in 2000-then a steady decline after that. Edited April 30, 2020 by CKNSLS Quote Link to comment Share on other sites More sharing options...
akirby Posted April 30, 2020 Share Posted April 30, 2020 The biggest reason to offer a super duty based excursion would be to offer the 6.7L diesel and 7.3L gas engines and higher tow ratings. It would generate a lot of revenue and profit but won’t sell in big volume. And as pointed out above factory capacity would be an issue. 2 Quote Link to comment Share on other sites More sharing options...
probowler Posted April 30, 2020 Share Posted April 30, 2020 (edited) 5 hours ago, atomcat68 said: Would be interesting if this is applied to a BEV utility. I don't understand this obsession with turning giant SUVs into electrics? The Tesla truck was yuuuge, Hummer is going electric, now people are suggesting this be battery powered? It's weird. Edited April 30, 2020 by probowler 1 Quote Link to comment Share on other sites More sharing options...
sullynd Posted April 30, 2020 Share Posted April 30, 2020 (edited) They could just be protecting the name for future use. (Remember the Fusion was originally supposed to be Futura but Ford lost the name to Pepboys). Someone that works at my local car wash has an Excursion that he put a more recent Superduty front clip (2011+) on and it looks really sharp. Edited April 30, 2020 by sullynd 2 Quote Link to comment Share on other sites More sharing options...
hwyman3 Posted April 30, 2020 Share Posted April 30, 2020 1 hour ago, sullynd said: They could just be protecting the name for future use. (Remember the Fusion was originally supposed to be Futura but Ford lost the name to Pepboys). Someone that works at my local car wash has an Excursion that he put a more recent Superduty front clip (2011+) on and it looks really sharp. That was my thought. I think Ford learned a tough lesson with the Fusion/Futura issue. 1 Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted April 30, 2020 Share Posted April 30, 2020 7 hours ago, probowler said: I don't understand this obsession with turning giant SUVs into electrics? The Tesla truck was yuuuge, Hummer is going electric, now people are suggesting this be battery powered? It's weird. They already have the Expedition for a conventional engine SUV, and they have made an extended wheelbase one as well. They tried a gas powered larger SUV in Excursion before and it didn't go as well as planned due to it not being in the line up now, so maybe something different is in the works. Ford cancelled the Lincoln /Rivian but Ford said they were still going to work with Rivian so this also makes me wonder if this is it. Quote Link to comment Share on other sites More sharing options...
pffan1990 Posted April 30, 2020 Share Posted April 30, 2020 14 hours ago, ExplorerDude said: This is very interesting to me because I haven’t seen anything that corresponds with this in the cycle plan yet. That being said, you can’t find a used Excursion anywhere. People rebuild them, they put new engines and transmissions in them and keep them going. If an Excursion is totaled they scrap the parts for immediate use. If this is Super Duty based again I gotta wonder where they’ll build it. KTP is maxed out. One possible solution to this would be to move Super Duty pickups to Ohio alongside the Super Duty Chassis-Cab trucks to free up capacity for gas/diesel-powered Excursions at KTP, if the Excursion will indeed be Super Duty-based. I'm sure they'll figure something out. My guess is that they are just reserving the name for future uses like some mentioned. Or maybe full-size BEV SUV with good towing. If that's the case, it would probably be built at Ohio next to the Transit BEV. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 30, 2020 Share Posted April 30, 2020 16 hours ago, probowler said: I don't understand this obsession with turning giant SUVs into electrics? The Tesla truck was yuuuge, Hummer is going electric, now people are suggesting this be battery powered? It's weird. You can more easily "hide" the higher cost of BEVs in more expensive vehicles, not to mention weight is less of a factor the larger you go. Quote Link to comment Share on other sites More sharing options...
ausrutherford Posted May 1, 2020 Share Posted May 1, 2020 Ford has kept ahold of many of the their former nameplate's trademarks without using them. It still owns Falcon, Fairlane, Galaxie and Model T. They have even kept ahold on concept-only names like Evos and formal trim levels like Adrenaline and Lightning. Does not mean they are bringing back the Excursion. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted May 1, 2020 Share Posted May 1, 2020 Yeah, but it sounds like they let this one lapse and are now renewing it, no? Quote Link to comment Share on other sites More sharing options...
mnm Posted May 1, 2020 Share Posted May 1, 2020 4 hours ago, ausrutherford said: Ford has kept ahold of many of the their former nameplate's trademarks without using them. It still owns Falcon, Fairlane, Galaxie and Model T. They have even kept ahold on concept-only names like Evos and formal trim levels like Adrenaline and Lightning. Does not mean they are bringing back the Excursion. I wonder if they still own “pinto”? Quote Link to comment Share on other sites More sharing options...
ausrutherford Posted May 1, 2020 Share Posted May 1, 2020 3 hours ago, mnm said: I wonder if they still own “pinto”? Did a quick search and did not see it. Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted May 2, 2020 Share Posted May 2, 2020 I think it's pretty safe to day that no automaker will rush to grab that nameplate for a while. Quote Link to comment Share on other sites More sharing options...
ausrutherford Posted May 2, 2020 Share Posted May 2, 2020 6 hours ago, atomcat68 said: I think it's pretty safe to day that no automaker will rush to grab that nameplate for a while. I thought that about Aspire...and yet Ford reused it in India for the SWB version of the Figo sedan. Quote Link to comment Share on other sites More sharing options...
ZanatWork Posted May 2, 2020 Share Posted May 2, 2020 I'm all for another Excursion, people still look for the 7.3 models regularly. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted May 2, 2020 Share Posted May 2, 2020 (edited) I wonder if a return to a Super Duty based Excursion is as easy as using the Expedition Max body on the Super Duty chassis. If that's the case, then maybe the Expedition Max gives way to a new Excursion, something beyond CAFE's GWR. Give buyers a 6.7 Powerstroke diesel or 7.3 Godzilla, charge plenty for it and not look back Edited May 2, 2020 by jpd80 1 Quote Link to comment Share on other sites More sharing options...
AGR Posted May 3, 2020 Share Posted May 3, 2020 Chevy hasn't had a Suburban 3/4 ton since 2013. I don't think that there's enough of a market for heavy duty full-size SUVs to have a separate model or even just a variant of the Expedition. I think that Ford is either just protecting the trademark or is going to use it on a EV SUV. 1 Quote Link to comment Share on other sites More sharing options...
Sevensecondsuv Posted May 3, 2020 Share Posted May 3, 2020 I have to think the business case is there. It's just parts bin engineering using the 6.7/7.3 and a bunch of existing super duty stuff and some expefition body bits and pieces. Then sell them for $75k each. Doesn't take much volume at all to make that work. My guess is it's more an issue of factory capacity and bigger fish to fry. FWIW my 2000 Limited w/ the V10 is a forever vehicle for us. There's just nothing else like it available then or now. 1 Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted May 3, 2020 Share Posted May 3, 2020 14 hours ago, ausrutherford said: I thought that about Aspire...and yet Ford reused it in India for the SWB version of the Figo sedan. Aspire was just a forgettable small car. Pinto had the whole safety reputation issue which can't be detached from the nameplate. Quote Link to comment Share on other sites More sharing options...
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