jasonj80 Posted July 16, 2020 Share Posted July 16, 2020 26 minutes ago, ice-capades said: Whether it's a retail purchase or lease, monthly payments are the deciding factor for most customers... at least in my market. I still can't get over the number of people that say I have XXX a month for a car payment what can I get. 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted July 16, 2020 Share Posted July 16, 2020 37 minutes ago, jasonj80 said: I still can't get over the number of people that say I have XXX a month for a car payment what can I get. That shows you how many buyers are financing, deanh mentioned Escape leasing the other day and mentioned that Explorer lease was currently around $40 or $50 per month dearer. Buyers who are shopping to a preset monthly payment are all over the map with what they can afford, they can literally walk out the door with a completely different vehicle to what they set out to buy. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted July 16, 2020 Share Posted July 16, 2020 1 hour ago, HotRunrGuy said: Do people REALLY buy vehicles based on a monthly payment, rather than what they need (# of seats, towing capacity, luggage space, special requirements)? HRG Yes, a TON of people do that 2 Quote Link to comment Share on other sites More sharing options...
Deanh Posted July 16, 2020 Share Posted July 16, 2020 2 hours ago, HotRunrGuy said: Do people REALLY buy vehicles based on a monthly payment, rather than what they need (# of seats, towing capacity, luggage space, special requirements)? HRG abso-friggen lutely. Its called Champagne taste beer budget with total lack of arithmetic skills 3 Quote Link to comment Share on other sites More sharing options...
akirby Posted July 16, 2020 Share Posted July 16, 2020 55 minutes ago, fuzzymoomoo said: Yes, a TON of people do that I think HRG was taking the Navigator vs Escape example literally. The point was somebody wants a navigator but can only afford an escape, not that they would actually cross shop them. 1 Quote Link to comment Share on other sites More sharing options...
Deanh Posted July 16, 2020 Share Posted July 16, 2020 3 minutes ago, akirby said: I think HRG was taking the Navigator vs Escape example literally. The point was somebody wants a navigator but can only afford an escape, not that they would actually cross shop them. I went extreme to emphasize a point....peoples mindsets are, shall we say "head scratching" sometimes to say the least... 1 Quote Link to comment Share on other sites More sharing options...
2005Explorer Posted July 16, 2020 Share Posted July 16, 2020 On 7/15/2020 at 5:01 PM, silvrsvt said: The thing is the only reason the Bronco is around is because of the Ranger and the only reason the Ranger is around is because of the success of the GM twins. Not to mention gas prices being 50% cheaper (as of today) vs what it was 4-5-6 years ago too. If gas prices where still around $4-5 mark, the only thing we would have gotten was the Bronco Sport...which was part of the design proposal for "The Bronco" back 5 years ago. The fact is many of us who wanted a T6 Ranger and utility stateside were ridiculed for a long time. That also goes for those of us who spoke up when the boxy Escape went away. I remember being told no one will buy that stuff anymore and everyone wants a curvy feminine CUV or the absurd argument that the T6 Ranger is about the same size as the F-150. The same thing is happening right now if you question the wisdom in cancelling the Focus and Fusion in North America. Well I guess those of us that were ridiculed right up until a couple years ago will get the last laugh because these products are going to do extremely well. The moral of the story is people need to stop pretending to be an expert when it comes to thinking you know what people want. I applaud Ford on the effort of bringing the Ranger back in the US and also bringing a real 2 door (also told a huge mistake) and 4 door SUV plus a proper boxy small CUV to market. Ok my rant is over and I won't bring this up again, but I hope people keep a more open mind in the future about new products. 2 Quote Link to comment Share on other sites More sharing options...
Deanh Posted July 16, 2020 Share Posted July 16, 2020 Ranger was long overdue IMO...Ford NEEDED to fill the gap that has become exorbitant MSRPS when one looks at F-150s.... some are flat out bonkers... 2 Quote Link to comment Share on other sites More sharing options...
ausrutherford Posted July 16, 2020 Share Posted July 16, 2020 Let's look at it this way. Every car company can be late with new products. Example: GM is late to the modern utility van game. They are still selling a utility that was being designed when I was born. Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted July 17, 2020 Share Posted July 17, 2020 14 hours ago, jpd80 said: That shows you how many buyers are financing, deanh mentioned Escape leasing the other day and mentioned that Explorer lease was currently around $40 or $50 per month dearer. Buyers who are shopping to a preset monthly payment are all over the map with what they can afford, they can literally walk out the door with a completely different vehicle to what they set out to buy. Thanks all for the reply's, this explains why I've stayed in Manufacturing/Engineering all these years, rather than Retail/Sales. I'd be spending all day explaining to customers how to live within their means,,,, HRG 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted July 17, 2020 Share Posted July 17, 2020 (edited) 23 hours ago, 2005Explorer said: The fact is many of us who wanted a T6 Ranger and utility stateside were ridiculed for a long time. That also goes for those of us who spoke up when the boxy Escape went away. I remember being told no one will buy that stuff anymore and everyone wants a curvy feminine CUV or the absurd argument that the T6 Ranger is about the same size as the F-150. The same thing is happening right now if you question the wisdom in cancelling the Focus and Fusion in North America. Well I guess those of us that were ridiculed right up until a couple years ago will get the last laugh because these products are going to do extremely well. The moral of the story is people need to stop pretending to be an expert when it comes to thinking you know what people want. I applaud Ford on the effort of bringing the Ranger back in the US and also bringing a real 2 door (also told a huge mistake) and 4 door SUV plus a proper boxy small CUV to market. Ok my rant is over and I won't bring this up again, but I hope people keep a more open mind in the future about new products. Just remember that up until about 2015, Ford still held the line about not wanting Ranger or Bronco, it even let Expedition and Navigator languish as old stales vehicles. But the biggest insult of all was letting the poor selling MKT remain until just recently instead of embracing a true Aviator back in 2011. There were many indicators of Ford not perceiving change an moving quickly enough and from about 2014 on GM powered on past Ford with big profits by casting it's net wider. We all know that car sales were receding but Ford hastened the demise with crappy refreshes while GM spent way more money bringing it's cars up to speed only to kill them off in a giant four plant closure. It's the speed of change that takes people by surprise as vehicles that people expect to be there suddenly aren't anymore. I'm glad that Ford is finally looking to add chunky utilities and smaller pickups to the range, it's kind of the antidote to the sameness that was freaking into the sea of utilities that now beset buyers on all sides. I hope it also encourages Ford to do more with BEVs. I believe there is still room for cars but only as high value niches like Mustang, there possibly is a case for adding in some NG Focus or Mondeo vehicles either as imports like Ecosport or incremental product at one of Ford's North American plants, but yes there are much bigger fish to fry now. Edited July 17, 2020 by jpd80 1 Quote Link to comment Share on other sites More sharing options...
Deanh Posted July 17, 2020 Share Posted July 17, 2020 (edited) 12 hours ago, HotRunrGuy said: Thanks all for the reply's, this explains why I've stayed in Manufacturing/Engineering all these years, rather than Retail/Sales. I'd be spending all day explaining to customers how to live within their means,,,, HRG even worse where I am...Orange County....all about image.... Edited July 17, 2020 by Deanh Quote Link to comment Share on other sites More sharing options...
jpd80 Posted July 17, 2020 Share Posted July 17, 2020 6 minutes ago, Deanh said: even worse where I am...Orang County....all about image.... Just imagine if you had access to cheap finance that accepted sub prime buyers you'd be all set..... 1 Quote Link to comment Share on other sites More sharing options...
Deanh Posted July 17, 2020 Share Posted July 17, 2020 (edited) 28 minutes ago, jpd80 said: Just imagine if you had access to cheap finance that accepted sub prime buyers you'd be all set..... lol..I work a little differently...unless Im 100 percent comfortable I wont deliver a car without an approval...and that $hite still gos on... Edited July 17, 2020 by Deanh 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted July 17, 2020 Share Posted July 17, 2020 2 minutes ago, Deanh said: lol..I work a little differently...unless Im 100 percent comfortable I wont deliver a car without an approval...and that $hite still gos one... Well then I guess there goes your chance to work at FCA 3 Quote Link to comment Share on other sites More sharing options...
Deanh Posted July 17, 2020 Share Posted July 17, 2020 4 minutes ago, jpd80 said: Well then I guess there goes your chance to work at FCA eventually anything and everything that's even slightly underhanded comes back and bites one in the backside....I don't need the drama caused by the aftermath... 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted July 17, 2020 Share Posted July 17, 2020 1 minute ago, Deanh said: eventually anything and everything that's even slightly underhanded comes back and bites one in the backside....I don't need the drama caused by the aftermath... I'm actually glad that Ford and it's dealers stayed away from getting buyers in too deep with financing, decades of wisdom in selling shows that happy customers are more inclined to return over and over 1 Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted July 17, 2020 Share Posted July 17, 2020 40 minutes ago, jpd80 said: Just imagine if you had access to cheap finance that accepted sub prime buyers you'd be all set..... That was called the US housing market from 2005-2007. 2 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted July 17, 2020 Share Posted July 17, 2020 4 minutes ago, jasonj80 said: That was called the US housing market from 2005-2007. It's also called FCA's plan to increase market share... 1 Quote Link to comment Share on other sites More sharing options...
Deanh Posted July 18, 2020 Share Posted July 18, 2020 25 minutes ago, jpd80 said: I'm actually glad that Ford and it's dealers stayed away from getting buyers in too deep with financing, decades of wisdom in selling shows that happy customers are more inclined to return over and over bingo...90 percent of my business is repeat and return customers...must be the aftershave...Brut33.... 1 1 Quote Link to comment Share on other sites More sharing options...
Deanh Posted July 18, 2020 Share Posted July 18, 2020 FWIW...Wildtrac version no longer avail to reserve.... 2 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted July 18, 2020 Share Posted July 18, 2020 21 minutes ago, jpd80 said: It's also called FCA's plan to increase market share... Seems to have worked well for Nissan oh wait 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted July 18, 2020 Share Posted July 18, 2020 11 minutes ago, Deanh said: FWIW...Wildtrac version no longer avail to reserve.... Ive just heard a rumor that they have more reservations than we will be able to build in a year Quote Link to comment Share on other sites More sharing options...
jpd80 Posted July 18, 2020 Share Posted July 18, 2020 (edited) 16 minutes ago, fuzzymoomoo said: Ive just heard a rumor that they have more reservations than we will be able to build in a year That is what icecapades was warning about in recent postings, Ford over promises and then can't deliver. People turn up at dealers wanting to see vehicles can't and worse told +12 months wait on ordering. Ford is just incapable of moving fast enough to let itself have a runaway sales winner they'd sooner throttle sales and charge even higher prices than see three shift production. Edited July 18, 2020 by jpd80 1 Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted July 18, 2020 Share Posted July 18, 2020 1 hour ago, Deanh said: bingo...90 percent of my business is repeat and return customers...must be the aftershave...Brut33.... Damn, I had you pegged to be an Old Spice man,,,, HRG Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.