sullynd Posted August 20, 2020 Share Posted August 20, 2020 (edited) 2 hours ago, fuzzymoomoo said: That was probably part of it, or at least the threat of it was, but the decision to kill cars was made before the Trump administration levied tariffs on China. I’ll have to go back and check, but I’m pretty sure Ford planned bringing the Focus active here up until Trump. Capacity is the issue. Build Focus or Bronco? Bronco Sport or Fusion? Mach-E or Fiesta? Edit: Just the first of many articles when I googled it: https://www.motor1.com/news/264356/no-ford-focus-active-tariffs/ Edited August 20, 2020 by sullynd Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted August 20, 2020 Share Posted August 20, 2020 4 minutes ago, sullynd said: I’ll have to go back and check, but I’m pretty sure Ford planned bringing the Focus active here up until Trump. Capacity is the issue. Build Focus or Bronco? Bronco Sport or Fusion? Mach-E or Fiesta? Edit: Just the first of many articles when I googled it: https://www.motor1.com/news/264356/no-ford-focus-active-tariffs/ Right but remember it came out that Focus Active BOMBED in focus groups so it was already pretty much cancelled for us by the time the tariffs came along. 1 Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted August 20, 2020 Share Posted August 20, 2020 Edge and Nautilus aren't going out of production. Their lifecycles were extended with the switch to - and then from - CD6. Both nameplates have investments coming. Let the contract get settled and then you'll know more. 10 Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted August 20, 2020 Share Posted August 20, 2020 12 hours ago, rmc523 said: I think the front end was improved with the refresh, personally. Lipstick on the proverbial pig. Quote Link to comment Share on other sites More sharing options...
FordBuyer Posted August 20, 2020 Share Posted August 20, 2020 2 hours ago, PREMiERdrum said: Edge and Nautilus aren't going out of production. Their lifecycles were extended with the switch to - and then from - CD6. Both nameplates have investments coming. Let the contract get settled and then you'll know more. They both certainly have a place in the lineup....2 row crossovers that offer more interior space than Escape/Corsair plus significantly more cargo space. 2 Quote Link to comment Share on other sites More sharing options...
akirby Posted August 20, 2020 Share Posted August 20, 2020 50 minutes ago, Harley Lover said: Lipstick on the proverbial pig. Just because the interior is 4 years old doesn’t make it a pig, proverbial or otherwise. 3 Quote Link to comment Share on other sites More sharing options...
92merc Posted August 20, 2020 Share Posted August 20, 2020 Personally, I feel the Edge is still competitive in its class. Yes it could use some of the recent updates and electronic goodies. But styling wise, it still looks good. Personally, I'd look at an Edge seriously because the new Escape is just too Vanilla for me. Now the Escape I think fell flat a bit styling wise. And bang for the buck, save the Hybrid. I think Ford was trying to go vanilla with the Escape trying to keep some of the Focus/Fusion buyers when they don't have a choice. At least until the Bronco Sport shows up. I just hope Ford has a plan B in the works for the Escape if sales drop off drastically. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 20, 2020 Share Posted August 20, 2020 (edited) 3 hours ago, fuzzymoomoo said: Right but remember it came out that Focus Active BOMBED in focus groups so it was already pretty much cancelled for us by the time the tariffs came along. My opinion on the supposed focus group bombing......and obviously I don't have access to the actual info, so this is a guess.........I think it "bombed" because they presented it to their focus groups as a "crossover", and people saw right through that with it just being a Focus hatch, which led to it bombing in the sense of what they were trying to market it as. I'm guessing if they had just presented it as what it is - a Focus hatch, it would've done better in the feedback. 1 hour ago, Harley Lover said: Lipstick on the proverbial pig. I don't think it ever was a pig. Edited August 20, 2020 by rmc523 1 Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted August 20, 2020 Share Posted August 20, 2020 36 minutes ago, rmc523 said: My opinion on the supposed focus group bombing......and obviously I don't have access to the actual info, so this is a guess.........I think it "bombed" because they presented it to their focus groups as a "crossover", and people saw right through that with it just being a Focus hatch, which led to it bombing in the sense of what they were trying to market it as. I'm guessing if they had just presented it as what it is - a Focus hatch, it would've done better in the feedback. I don't think it ever was a pig. The biggest problem was it was going to go after the Crosstek outdoor lifestyle market, it didn't have AWD and was also going to be only slightly cheaper than the Escape. There were going after a specific market but didn't make a vehicle compete in that market add the China tension and it was far easier to just scrap it than deal with unknown and blowback/Trump. Just as Trump wasn't the sole reason the new plant in Mexico was cancelled but was a contributing factor when you're doing your analysis. The last thing Ford wanted was anything that could hurt the profit and perception of the F-150, it didn't want that dragged in a fight that it had no control over the message of. You can thank those groups for the Bronco Sport though, they helped solidify what product and where Ford wanted to compete in that lifestyle market in and turned out an amazing product because of it. Escape/Bronco Sport are a much better duo than Focus Active and Escape. 2 Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted August 20, 2020 Share Posted August 20, 2020 1 hour ago, akirby said: Just because the interior is 4 years old doesn’t make it a pig, proverbial or otherwise. That's your opinion. Quote Link to comment Share on other sites More sharing options...
akirby Posted August 20, 2020 Share Posted August 20, 2020 8 minutes ago, Harley Lover said: That's your opinion. https://media.lincoln.com/content/lincolnmedia/lna/us/en/news/2019/04/18/lincoln-nautilus-black-label-wards-10-best-interiors-2019.html 3 Quote Link to comment Share on other sites More sharing options...
Anthony Posted August 20, 2020 Share Posted August 20, 2020 Don't let my comments insinuate that I think the Edge is junk. We LOVE our Edge and I think the interior is just fine (better than my newer Ranger). I just was not crazy about the new grille. We are either going to buy this Edge at the end of the lease or purchase/lease a newer one. It really is perfect sized for our family (the backseat is just perfect) Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 20, 2020 Share Posted August 20, 2020 1 hour ago, jasonj80 said: The biggest problem was it was going to go after the Crosstek outdoor lifestyle market, it didn't have AWD and was also going to be only slightly cheaper than the Escape. There were going after a specific market but didn't make a vehicle compete in that market add the China tension and it was far easier to just scrap it than deal with unknown and blowback/Trump. Just as Trump wasn't the sole reason the new plant in Mexico was cancelled but was a contributing factor when you're doing your analysis. The last thing Ford wanted was anything that could hurt the profit and perception of the F-150, it didn't want that dragged in a fight that it had no control over the message of. You can thank those groups for the Bronco Sport though, they helped solidify what product and where Ford wanted to compete in that lifestyle market in and turned out an amazing product because of it. Escape/Bronco Sport are a much better duo than Focus Active and Escape. That's my point. We're thinking along the same lines I think - the product wasn't right for what they were trying to target with the image. For the traditional compact hatch market, it would've been fine. 1 Quote Link to comment Share on other sites More sharing options...
snooter Posted August 20, 2020 Share Posted August 20, 2020 I seem to remember posting my thoughts on this several years ago..but you know, fanatical blue kool- aid drinkers go rabid quickly....edge was not worth the investment by ford after 2018.... Quote Link to comment Share on other sites More sharing options...
valve Posted August 20, 2020 Share Posted August 20, 2020 52 minutes ago, Anthony said: Don't let my comments insinuate that I think the Edge is junk. We LOVE our Edge and I think the interior is just fine (better than my newer Ranger). I just was not crazy about the new grille. We are either going to buy this Edge at the end of the lease or purchase/lease a newer one. It really is perfect sized for our family (the backseat is just perfect) I find that the new grill looks much better in real life than it does in photos. Quote Link to comment Share on other sites More sharing options...
akirby Posted August 20, 2020 Share Posted August 20, 2020 8 minutes ago, snooter said: I seem to remember posting my thoughts on this several years ago..but you know, fanatical blue kool- aid drinkers go rabid quickly....edge was not worth the investment by ford after 2018.... There wasn't much investment for 2019. It still sells great - 2019 sales were 2nd best year ever only 4K less than 2017. And they're selling a lot of STs which helps with ATPs. The problem is they're having to put too much cash on the hood of the regular models - probably because there weren't enough updates for 2019. Quote Link to comment Share on other sites More sharing options...
Gurgeh Posted August 20, 2020 Author Share Posted August 20, 2020 (edited) 4 hours ago, akirby said: Just because the interior is 4 years old doesn’t make it a pig, proverbial or otherwise. I agree on the Nautilus/MKX front. Its interior is now from the previous Lincoln interior theme, but I quite like it. The large center console provides great storage and I like the way the dash swoops across and then down to the center console. I just wish it had a larger screen, more consistency in materials, and an available head-up display. Like FordBuyer, I feel pretty certain that Ford/Lincoln will retain something in the mid-sized 2-row crossover space once this generation of Edge/Nautilus comes to an end. The question is whether the E/N redesign is still in the works or whether it will end up being replaced with the all-new BEV mid-sized crossover under development. But again, it makes no sense to leave such a glaring hole in the line-up, with nothing between a compact 2-row (Escape/Corsair) and a large 3-row (Explorer/Aviator). Personally, I hope FMC sticks with its original plan to develop both. Edited August 20, 2020 by Gurgeh Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted August 20, 2020 Share Posted August 20, 2020 52 minutes ago, akirby said: There wasn't much investment for 2019. It still sells great - 2019 sales were 2nd best year ever only 4K less than 2017. After a year+ of ownership, my wife still loves her '19 HRG 5 Quote Link to comment Share on other sites More sharing options...
Oac98 Posted August 20, 2020 Share Posted August 20, 2020 (edited) 17 hours ago, fuzzymoomoo said: Oh that reminds me, any chance you could possibly send me one of those thank you stickers that goes in the windshield? I was going somewhere one day with the family and a truck kicked up a rock and now the Flex needs a new windshield. I will see what I can do one of my buddies works in final so I will look into it Edited August 21, 2020 by Oacjay98 1 Quote Link to comment Share on other sites More sharing options...
JTL2017 Posted August 20, 2020 Share Posted August 20, 2020 (edited) I do hope the they keep both vehicles. Edited August 20, 2020 by JTL2017 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted August 21, 2020 Share Posted August 21, 2020 8 hours ago, 92merc said: Personally, I'd look at an Edge seriously because the new Escape is just too Vanilla for me. Now the Escape I think fell flat a bit styling wise. And bang for the buck, save the Hybrid. I think Ford was trying to go vanilla with the Escape trying to keep some of the Focus/Fusion buyers when they don't have a choice. At least until the Bronco Sport shows up. I just hope Ford has a plan B in the works for the Escape if sales drop off drastically. I've been seeing more of the 2020 Escape on the roads and it looks far better in person then it does in photos. Autoweek even said it was prob the best looking CUV in its segment. As for sales, I'm thinking Ford is fine with losing some sales with it. Pricing for the Escape has been more or less a shitshow since the C1 based product came out vs content in it. I don't thing Ford was planning on adding in all the extra items that it needed to stay competitive with the competition. A prime example of this is just looking at the 2017 SEL vs a 2013 Ti model- My wife has a 2017 SEL and its pretty much identical to an entry level 2013 TI outside of the wheels, but yet both the drivers and passenger seats are powered, where as the driver side is only on the 2013 Ti. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 21, 2020 Share Posted August 21, 2020 6 hours ago, akirby said: There wasn't much investment for 2019. It still sells great - 2019 sales were 2nd best year ever only 4K less than 2017. And they're selling a lot of STs which helps with ATPs. The problem is they're having to put too much cash on the hood of the regular models - probably because there weren't enough updates for 2019. It's an unfortunate trend with Ford refreshes as of late. Hopefully this changes soon. Changing to a rotary dial for the shifter and not doing anything else ain't going to cut it in competitive segments. Now, if they wanted to shorten the full redesign timeline to say 5 years, you could get away with more minimal changes. But minimal changes + long lifecycles are not a good recipe. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted August 21, 2020 Share Posted August 21, 2020 5 minutes ago, rmc523 said: It's an unfortunate trend with Ford refreshes as of late. Hopefully this changes soon. Changing to a rotary dial for the shifter and not doing anything else ain't going to cut it in competitive segments. Now, if they wanted to shorten the full redesign timeline to say 5 years, you could get away with more minimal changes. But minimal changes + long lifecycles are not a good recipe. Agreed. I think they were hoping to have a new CD6 version ready within 2-3 years but that all changed and there were other priorities. 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted August 21, 2020 Share Posted August 21, 2020 18 minutes ago, akirby said: Agreed. I think they were hoping to have a new CD6 version ready within 2-3 years but that all changed and there were other priorities. It was originally supposed to be due sometime this year as a 2021 model until it got changed. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 21, 2020 Share Posted August 21, 2020 1 hour ago, fuzzymoomoo said: It was originally supposed to be due sometime this year as a 2021 model until it got changed. Hmm, interesting. Quote Link to comment Share on other sites More sharing options...
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