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2022 Honda Civic revealed in patent images


rmc523

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21 minutes ago, jasonj80 said:

Well that is a step backwards; very boring It lost all the character lines of the current one. The new Corolla hatchback has more style than that.

 

It looks like a shrunken Accord in some ways.

 

On Temple of Vtec, an insider has said that the current Accord may very well be the "last ambitious one." The Accord has fallen to third place in sales for all Hondas (after the CR-V and Civic), so this could very well be the case.  Particularly given the size of the current Civic. 

 

 

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2 hours ago, grbeck said:

 

It looks like a shrunken Accord in some ways.

 

On Temple of Vtec, an insider has said that the current Accord may very well be the "last ambitious one." The Accord has fallen to third place in sales for all Hondas (after the CR-V and Civic), so this could very well be the case.  Particularly given the size of the current Civic. 

 

 


They and Toyota are having a similar issue where the high profit upper trim sales have all but evaporated as this buyers went to SUV’s as well as CPO luxury sedans. Why drive an Touring/Titanium/XSE when you can have a 1 or 2 year old Audi/BMW/MB/Lexus for the same price. 
 

Maybe Honda is going back to have boring styling and Acura will get the style again. Short of the humungous badge the RDX and TLX look nice. 

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15 hours ago, jasonj80 said:


They and Toyota are having a similar issue where the high profit upper trim sales have all but evaporated as this buyers went to SUV’s as well as CPO luxury sedans. Why drive an Touring/Titanium/XSE when you can have a 1 or 2 year old Audi/BMW/MB/Lexus for the same price. 
 

Maybe Honda is going back to have boring styling and Acura will get the style again. Short of the humungous badge the RDX and TLX look nice. 

 

The top-of-the-line 2020 Accord at the local dealer has a sticker price of $37,000. Nice car, but it's not hard to see why some people would buy a used Audi, BMW, Lexus or Mercedes-Benz. Although the Accord is the better buy if the person is planning to keep the car beyond the warranty period. 

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It's definitely the new Civic, which is basically an extensive mid cycle update of the current Civic. There is also a patent drawing of the hatchback Civic which looks better than the current one in the back but sadly, with the same beluga whale nose hump in the front. 

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I don't care for the Toyota-like lower grille, but it's otherwise a decent looking vehicle. The interior is the big change - the entire dashboard is cleaner in design, and looks to be much more user-friendly. 

 

No doubt it will sell, with direct competitors dropping like flies. The question is what this Civic will do to Accord sales. 

Edited by grbeck
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57 minutes ago, grbeck said:

No doubt it will sell, with direct competitors dropping like flies. The question is what this Civic will do to Accord sales. 

 

New Civic shouldn't haven't much, if any, impact on Accord sales. In the U.S. market, Accord customer base is older, whiter, and higher income than Civic's. In the reveal event yesterday, Honda said this about retail sales of Civic in the U.S.

  • #1 selling passenger car in the U.S. overall
  • #1 selling motor vehicle of any type in California
  • #1 selling motor vehicle of any type for the following groups.
    • Millennials
    • Generation Z
    • First time new vehicle customers
    • Non-white new vehicle customers (black, Latino, Oriental, American Indian)
Edited by rperez817
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10 minutes ago, rperez817 said:

 

New Civic shouldn't haven't much, if any, impact on Accord sales. In the U.S. market, Accord customer base is older, whiter, and higher income than Civic's. In the reveal event yesterday, Honda said this about retail sales of Civic in the U.S.

  • #1 selling passenger car in the U.S. overall
  • #1 selling motor vehicle of any type in California
  • #1 selling motor vehicle of any type for the following groups.
    • Millennials
    • Generation Z
    • First time new vehicle customers
    • Non-white new vehicle customers (black, Latino, Oriental, American Indian)

Except for the fact that, of the top three selling Hondas (CR-V, Civic and Accord), sales of the Accord are down the most for this year, despite have a customer base that should, in theory, be less affected by the economic impact of the COVID shutdowns than the Civic. Not to mention Ford and FCA theoretically gifting their passenger car customers to Honda and Toyota. 

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47 minutes ago, grbeck said:

Except for the fact that, of the top three selling Hondas (CR-V, Civic and Accord), sales of the Accord are down the most for this year, despite have a customer base that should, in theory, be less affected by the economic impact of the COVID shutdowns than the Civic. Not to mention Ford and FCA theoretically gifting their passenger car customers to Honda and Toyota. 

 

Some Accord customers may have upgraded to an Acura TLX, which had an uptick in sales with the introduction of the second generation. Accord sales were down 11.5% in October 2020 compared to October 2019, while Acura TLX sales were up 8.1%.

 

I think despite declines in sales for both Civic and Accord, Honda brand's market share for sedans and hatchbacks in the U.S. still increased because of other automakers giving up on those segments.

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27 minutes ago, rperez817 said:

 

Some Accord customers may have upgraded to an Acura TLX, which had an uptick in sales with the introduction of the second generation. Accord sales were down 11.5% in October 2020 compared to October 2019, while Acura TLX sales were up 8.1%.

 

I think despite declines in sales for both Civic and Accord, Honda brand's market share for sedans and hatchbacks in the U.S. still increased because of other automakers giving up on those segments.

Accord sales have been declining for well over a year - even before COVID decimated the new-vehicle market. The current generation failed to post an increase in sales upon its debut, even though it had received excellent reviews. 

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3 minutes ago, grbeck said:

The current generation failed to post an increase in sales upon its debut, even though it had received excellent reviews. 

 

Good point grbeck sir. There's no rational reason why a car as excellent as Honda Accord would experience such consistent declines in sales since 2018 when the current gen was introduced. The crossover craze certainly played a role, perhaps with previous Honda Civic customers choosing a Honda crossover vehicle rather than an Accord when it came time to upgrade.

 

But of course there's nothing rational about the whole crossover craze.

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