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Mach E platform to be used for another vehicle.


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Interesting that the article mentions new hires for increased F150 BEV output, and new hires to support production of the Transit BEV, but no mention of new hires to support this new product for the MME chassis. Does that mean that Ford already had this product planned and thus hired the needed head count up front, or does it mean that Ford foresees a softening of MME demand fairly quickly after intro, and has approved this new product to utilize the head count already in place?

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8 minutes ago, Harley Lover said:

Interesting that the article mentions new hires for increased F150 BEV output, and new hires to support production of the Transit BEV, but no mention of new hires to support this new product for the MME chassis. Does that mean that Ford already had this product planned and thus hired the needed head count up front, or does it mean that Ford foresees a softening of MME demand fairly quickly after intro, and has approved this new product to utilize the head count already in place?

I think the article is conflating several pieces of information and comes to a wrong conclusion.

All I've heard for the last two years is that the MME is a one off deal, a rescue of an off track product.

Logic indicates that a second Compact BEV would distract and redirect sales away from MME.

 

I think that a lot of the chatter comes from folks being told that Ford has limited production capacity

 then seeing only low volume MME at Cuautitlan and then assuming that there must be another vehicle.

 

Edited by jpd80
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13 minutes ago, Harley Lover said:

Interesting that the article mentions new hires for increased F150 BEV output, and new hires to support production of the Transit BEV, but no mention of new hires to support this new product for the MME chassis. Does that mean that Ford already had this product planned and thus hired the needed head count up front, or does it mean that Ford foresees a softening of MME demand fairly quickly after intro, and has approved this new product to utilize the head count already in place?

 

If true, there should be plenty of capacity and headcount already available at Cuatitlan since Mach-E is the only other confirmed product that we know is being built there.  But I agree with jpd80 not sure this is accurate.

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39 minutes ago, Deanh said:

we had the E's at work today for viewing...nice little piece...extremely well conceived. If I was to nit pick, I wish the tablet in front of the steering wheel was circular to match the steering wheel...but all told SOLID! 


Did you use the dial on the screen? Some have said it feels cheap. 

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4 hours ago, akirby said:

 

If true, there should be plenty of capacity and headcount already available at Cuatitlan since Mach-E is the only other confirmed product that we know is being built there.  But I agree with jpd80 not sure this is accurate.

Confirmed by Ford in the press release today.

https://media.ford.com/content/fordmedia/fna/us/en/news/2020/11/09/ford-kansas-city-all-electric-ford-e-transit.html

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2 hours ago, rmc523 said:

its an American product, which automatically means “cheap”, but the same part in a German or Asian brand is “substantial and exquisite”.

 

That's because the part isn't exactly the same. The part may perform the same function and may even come from the same supplier firm, but engineering specs for the version used by American automakers differ from the versions used by European and Asian automakers.

 

It's the American way, all 3 of the major U.S. automakers (Ford, GM, Tesla) are aggressive when it comes to cutting costs with interior materials and switchgear.

 

Back to the thread topic, Ford's BEV push is great news. Hopefully Ford can figure out how to make "six-figure status vehicles" part of their BEV strategy. As the automotive industry goes 100% electric, this could be a good opportunity for Ford and Lincoln to get more upscale customers.

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39 minutes ago, rperez817 said:

 

That's because the part isn't exactly the same. The part may perform the same function and may even come from the same supplier firm, but engineering specs for the version used by American automakers differ from the versions used by European and Asian automakers.

 

It's the American way, all 3 of the major U.S. automakers (Ford, GM, Tesla) are aggressive when it comes to cutting costs with interior materials and switchgear.

 

Back to the thread topic, Ford's BEV push is great news. Hopefully Ford can figure out how to make "six-figure status vehicles" part of their BEV strategy. As the automotive industry goes 100% electric, this could be a good opportunity for Ford and Lincoln to get more upscale customers.

Would Ford need to do that right now or is a starting price of $40K to $50k a better way to scoop up interested buyers for now, Lincoln and high series Ford’s to follow later?

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