rperez817 Posted February 15, 2021 Share Posted February 15, 2021 Jaguar cars to go all-electric by 2025 as JLR plans full range of e-models by 2030 | Reuters LONDON (Reuters) - Jaguar Land Rover’s luxury Jaguar brand will be entirely electric by 2025 and the carmaker will launch e-models of its entire lineup by 2030, it said on Monday, as it joined a global race to develop zero-emission vehicles. JLR, owned by India’s Tata Motors, said its Land Rover brand will launch six pure electric models over the next five years, with the first one coming in 2024. Known for its iconic, high-performance E-Type model in the 1960s and 1970s, Jaguar faces the same challenge as many other carmakers - making the transition to electric vehicles while retaining the feeling and power of a luxury combustion engine model. JLR said it will keep all three of its British plants open as it electrifies its range. “It’s time to re-imagine the next chapter for both brands,” Chief Executive Thierry Bollore said. Shares in Tata Motors rose as much as 3% after the announcement. Quote Link to comment Share on other sites More sharing options...
snooter Posted February 15, 2021 Share Posted February 15, 2021 What is jag forecasting for range at -20???....dog sled teams are probably coming back for northern climates unless jag thinks avg temp in canada is to jump 20deg...fantasy land permeates further into the realm of psychosis Quote Link to comment Share on other sites More sharing options...
mustang let back Posted February 16, 2021 Share Posted February 16, 2021 beyond stupid!! Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted February 16, 2021 Share Posted February 16, 2021 13 minutes ago, mustang let back said: beyond stupid!! Not if their primary markets are China and Europe. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 16, 2021 Share Posted February 16, 2021 https://www.autoblog.com/2021/02/15/jaguar-xj-ev-electric-car-scrapped/ Yet, they have apparently canned the almost-ready electric XJ replacement. Quote Link to comment Share on other sites More sharing options...
mustang let back Posted February 16, 2021 Share Posted February 16, 2021 1 hour ago, Harley Lover said: Not if their primary markets are China and Europe. yea,thats a big IF. Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted February 16, 2021 Share Posted February 16, 2021 10 hours ago, mustang let back said: yea,thats a big IF. Agree, but they are probably chasing China like all their competitors. I would imagine Europe is a given. Quote Link to comment Share on other sites More sharing options...
mustang let back Posted February 16, 2021 Share Posted February 16, 2021 3 hours ago, Harley Lover said: Agree, but they are probably chasing China like all their competitors. I would imagine Europe is a given. My thing is,the way alot of people are now today,all it takes is the wrong thing to happen with an electric car,people get outraged and turn on the electric cars,it will crash and burn down.And all of the stupid companies that went FULL ON electric will be executed!! 1 Quote Link to comment Share on other sites More sharing options...
rperez817 Posted February 16, 2021 Author Share Posted February 16, 2021 (edited) 19 minutes ago, mustang let back said: And all of the stupid companies that went FULL ON electric will be executed!! Just the opposite. The "stupid companies" among the incumbent automakers are those that lack a strategy to transition their passenger car and light truck lineup to 100% ZEV ASAP. Those are the companies that won't survive this revolution. JLR's 2025-2030 strategy is good except for their pursuit of fuel (fool) cells and sudden cancellation of BEV XJ. Edited February 16, 2021 by rperez817 Quote Link to comment Share on other sites More sharing options...
mustang let back Posted February 16, 2021 Share Posted February 16, 2021 17 minutes ago, rperez817 said: Just the opposite. The "stupid companies" among the incumbent automakers are those that lack a strategy to transition their passenger car and light truck lineup to 100% ZEV ASAP. Those are the companies that won't survive this revolution. JLR's 2025-2030 strategy is good except for their pursuit of fuel (fool) cells and sudden cancellation of BEV XJ. Time will tell. Quote Link to comment Share on other sites More sharing options...
slemke Posted March 1, 2021 Share Posted March 1, 2021 Jag doesn’t have enough resources to do both. This is their last Hail Mary attempt to stay relevant or so I’ve read. Seemed like jag could only make enough profit to keep the lights on and needed a capital infusion any time a new platform was needed. Canceling the XJ was a head scratcher. Must have been some undisclosed issue that would have taken time and development pounds the company didn’t have. Quote Link to comment Share on other sites More sharing options...
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