akirby Posted February 26, 2021 Share Posted February 26, 2021 1 hour ago, rperez817 said: status seeking rich people You’re really obsessed with this. Just because people buy nice things doesn’t mean they’re trying to impress others. 5 Quote Link to comment Share on other sites More sharing options...
FR739 Posted February 26, 2021 Share Posted February 26, 2021 1 hour ago, rperez817 said: Except for some high ranking people at King Ranch, ranchers in Texas or anywhere else don't care. In Texas, promotion of King Ranch branded Ford vehicles is targeted toward status seeking rich people in DFW, Houston, San Antonio, Austin, etc. True. The entire point of this is to be a status symbol. But your statement makes it seem even more absurd. A bespoke model that amounts to nothin more than an interior fabric color that is marketed for the rich (or wannabe rich) people in a few metro areas. People that are “rich” will do it right and buy an Aviator or something German or Italian. But like I said, I’m more than willing to admit I’m wrong if data can be provided that people would have bought another brand of vehicle had the KR model not been offered. Quote Link to comment Share on other sites More sharing options...
akirby Posted February 26, 2021 Share Posted February 26, 2021 8 minutes ago, FR739 said: True. The entire point of this is to be a status symbol. But your statement makes it seem even more absurd. A bespoke model that amounts to nothin more than an interior fabric color that is marketed for the rich (or wannabe rich) people in a few metro areas. People that are “rich” will do it right and buy an Aviator or something German or Italian. But like I said, I’m more than willing to admit I’m wrong if data can be provided that people would have bought another brand of vehicle had the KR model not been offered. Why are you ignoring 20 years of King Ranch F150 sales success? 2 Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted February 26, 2021 Share Posted February 26, 2021 7 minutes ago, akirby said: Why are you ignoring 20 years of King Ranch F150 sales success? Please share those sales numbers, of what percentage of the 900K F-150 sales in the US are the King Ranch model. I'd like to know your definition of sales success. HRG Quote Link to comment Share on other sites More sharing options...
akirby Posted February 26, 2021 Share Posted February 26, 2021 47 minutes ago, HotRunrGuy said: Please share those sales numbers, of what percentage of the 900K F-150 sales in the US are the King Ranch model. I'd like to know your definition of sales success. If it wasn’t successful they wouldn’t have kept it around for 20 years and they wouldn’t have added it to Explorer and expedition. Its that simple. 1 Quote Link to comment Share on other sites More sharing options...
FR739 Posted February 26, 2021 Share Posted February 26, 2021 1 hour ago, HotRunrGuy said: Please share those sales numbers, of what percentage of the 900K F-150 sales in the US are the King Ranch model. I'd like to know your definition of sales success. HRG Valid but that doesn’t show the entire picture though. The important number would be how many sales would have been lost due to a lack of KR model. I am very confident the answer is statistically insignificant. Quote Link to comment Share on other sites More sharing options...
akirby Posted February 26, 2021 Share Posted February 26, 2021 9 minutes ago, FR739 said: I am very confident the answer is statistically insignificant. I am even more confident that Ford knows more about marketing their trucks and SUVs than any of us, 5 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 26, 2021 Share Posted February 26, 2021 14 hours ago, tbone said: Funny how people view things differently. I like the current light and grill arrangement. I don't love the grille/light interaction with how it slightly tucks in under the light. I prefer the Chinese front end to ours: vs: 6 hours ago, valve said: Agreed. I think it's the rear that could use some attention. Agreed 3 hours ago, FR739 said: Show me data that having a completely separate model for what is essentially an interior color is a *new* revenue stream. If so, okay good for them for doing it. My assertion is that Ford is losing exactly ZERO sales due to the lack of a King Ranch type model. Not one single buyer is leaving a Ford dealer because they can’t get their seats a specific color. Additionally, all they need to do is add those colors to the platinum model. Chrysler does something similar with Chargers, Challengers, Grand Cherokees, etc but they did it a little better. Unique exteriors that really set the “model” apart. Different wheels, light options, graphics, and paint colors. 5 minutes ago, FR739 said: Valid but that doesn’t show the entire picture though. The important number would be how many sales would have been lost due to a lack of KR model. I am very confident the answer is statistically insignificant. I don't know why you're so dead set against this model/naming scheme. King Ranch is a known commodity in the lineup at this point, and has done well, otherwise they wouldn't have kept it around this long. How many sales did they gain by having this model? So you're praising Chrysler's approach because they added some stickers instead of a badge? 1 Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted February 26, 2021 Share Posted February 26, 2021 12 minutes ago, FR739 said: Valid but that doesn’t show the entire picture though. The important number would be how many sales would have been lost due to a lack of KR model. I am very confident the answer is statistically insignificant. According to the OG, the KR is only expected to be 4% of total vehicle sales, so if they hit 10K they'll all be patting themselves on the back. HRG Quote Link to comment Share on other sites More sharing options...
rperez817 Posted February 26, 2021 Share Posted February 26, 2021 2 hours ago, akirby said: You’re really obsessed with this. Just because people buy nice things doesn’t mean they’re trying to impress others. Marketers of luxury goods know very well that their customers wish to impress others when they acquire those goods. I personally don't care about how those marketers go about doing their job, though I will give credit to Ford's marketers for doing the job well with their King Ranch partnership. Quote Link to comment Share on other sites More sharing options...
rperez817 Posted February 26, 2021 Share Posted February 26, 2021 2 hours ago, FR739 said: True. The entire point of this is to be a status symbol. But your statement makes it seem even more absurd. A bespoke model that amounts to nothin more than an interior fabric color that is marketed for the rich (or wannabe rich) people in a few metro areas. People that are “rich” will do it right and buy an Aviator or something German or Italian. But like I said, I’m more than willing to admit I’m wrong if data can be provided that people would have bought another brand of vehicle had the KR model not been offered. In terms of that specific data, I don't have anything to share, sorry FR739 sir. The data is likely to be internal and confidential to Ford. Quote Link to comment Share on other sites More sharing options...
slemke Posted February 27, 2021 Share Posted February 27, 2021 King Ranch is the new Eddie Bauer edition. Marketing has to keep up with the latest trends on these special edition models or they will gather dust. Ford also had the Harley Davidson F series. The leather on the King Ranch models used to be a thicker higher quality leather, not just a specific color. Not sure if that changed with the continual cost cutting. 2 Quote Link to comment Share on other sites More sharing options...
rperez817 Posted February 27, 2021 Share Posted February 27, 2021 10 hours ago, akirby said: I am even more confident that Ford knows more about marketing their trucks and SUVs than any of us, Yes sir akirby, Ford's marketers are some of the most talented and clever in the automobile business. Or any business. Quote Link to comment Share on other sites More sharing options...
akirby Posted February 27, 2021 Share Posted February 27, 2021 10 hours ago, slemke said: The leather on the King Ranch models used to be a thicker higher quality leather, not just a specific color. Not sure if that changed with the continual cost cutting. It’s still a higher quality aniline dyed leather (like saddles) but the early ones had no protective coating. Since 2013 they added some protection but it’s still a much higher end leather. 4 Quote Link to comment Share on other sites More sharing options...
danglin Posted February 27, 2021 Share Posted February 27, 2021 26 minutes ago, akirby said: It’s still a higher quality aniline dyed leather (like saddles) but the early ones had no protective coating. Since 2013 they added some protection but it’s still a much higher end leather. We bought our King Ranch Super Duty because of the upgraded interior and the nice leather seats. Last year, the wife and I drove our truck to the Dollar General. We came out and a woman was looking at the rear of the truck. She said she was checking to see if we were from Texas because the the King Ranch Badges on the side!! 2 1 Quote Link to comment Share on other sites More sharing options...
twintornados Posted February 27, 2021 Share Posted February 27, 2021 19 hours ago, rmc523 said: Kinda reminds me of this....1972 Torino had two different grills, base was full width (as pictured) and the Gran Torinos had the separate grill and headlight bezels... Quote Link to comment Share on other sites More sharing options...
Lori.RI Posted August 29, 2021 Share Posted August 29, 2021 On 2/25/2021 at 8:00 PM, rperez817 said: Yes sir silvrsvt. It's the largest ranch in Texas. The 4 sections that comprise it have more land area than the state of Rhode Island. Everything is bigger than Rhode Island. ~ Native Rhode Islander! Quote Link to comment Share on other sites More sharing options...
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