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F-150 BEV to be called Lightning


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Unrelated to F-150 BEV, but apparently there was a "Thunder" under initial development off the 2nd gen Lightning - it was an Expedition with the Lightning powertrain/suspension, and seemingly only didn't get to production because they did it a year or two before the '03 redesign.

 

 

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6 hours ago, rmc523 said:

Unrelated to F-150 BEV, but apparently there was a "Thunder" under initial development off the 2nd gen Lightning - it was an Expedition with the Lightning powertrain/suspension, and seemingly only didn't get to production because they did it a year or two before the '03 redesign.

 

 

It was also during the Explorer roll over fiasco and Ford stated they would not do a high performance suv as a result.  Took 10 plus years before the Explorer sport was introduced.

 

An Expedition with lightning components would have been a big hit.  Same with a supercab or supercrew configuration.

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On 5/1/2021 at 12:21 PM, twintornados said:

 

The same crowd that hates the name Mustang Mach-E...

 

Branding a high-performance, fully electric F-Series a Lightning is very fitting.   

 

The Mustang Mach-E's backlash came mainly from branding a crossover a Mustang, people felt they were diluting the Mustang name. 

 

 

 

 

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19 minutes ago, ESP08 said:

The Mustang Mach-E's backlash came mainly from branding a crossover a Mustang, people felt they were diluting the Mustang name. 

 

Yes sir ESP08. Prior to Mach-E's unveiling, it was a legitimate concern because all crossover type vehicles had styling that was ugly, boring, or both. However, Mach-E ended up being the best looking crossover ever, with styling elements from other Mustangs. As a result, Mach-E enhanced the Mustang name rather than dilute it.

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5 hours ago, rperez817 said:

 

Yes sir ESP08. Prior to Mach-E's unveiling, it was a legitimate concern because all crossover type vehicles had styling that was ugly, boring, or both. However, Mach-E ended up being the best looking crossover ever, with styling elements from other Mustangs. As a result, Mach-E enhanced the Mustang name rather than dilute it.


Performance is what makes it worthy of the Mustang sub family name.

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1 hour ago, akirby said:

Performance is what makes it worthy of the Mustang sub family name.

 

Yes sir, Ford did a great job to ensure Mach-E has both substance and style worthy of the Mustang name.

 

I'm confident the same will hold true for BEV F-150 and the Lightning name.

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15 hours ago, ESP08 said:

 

Branding a high-performance, fully electric F-Series a Lightning is very fitting.   

 

The Mustang Mach-E's backlash came mainly from branding a crossover a Mustang, people felt they were diluting the Mustang name. 

 

 

 

 

Calling it a crossover is iffy.  More like a hatchback.  The lines have been blurred between them.  Whatever it is, it does look good.

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